Delegate Showcase - Mark Letcher
38
Moving beyond eyes wide shut Mark Letcher - Climate Works Ltd
description
Presentation delivered by Mark Letcher, Climate Works Ltd. as part of the Delegate Showcase session at Communicate 2012: Breaking Boundaries
Transcript of Delegate Showcase - Mark Letcher
Moving beyond eyes wide shutMark Letcher - Climate Works Ltd
2012
Climate consequences
1992
2012
We know a lot about...
what doesn’t work!
Frighteners
Shaming
We have an aversion to loss
And we are not alone.....
Reference dependence
• Here & now
• Cool summer
• So ‘global warming’ must be wrong.
Operation Noah 2012
We like to be part of a group
99% of people leave this wood exactly as they find it.
Do not destroy the forest.
We are not empty vessels
Eviden
ceScientific facts
TurnSlowly
Now I get it. Climate Now I get it. Climate Change is a serious Change is a serious
problem!problem!
Now I get it. Climate Now I get it. Climate Change is a serious Change is a serious
problem!problem!
We see
the world
through frames of reference
Framing
‘It’s one of those!’
60 million frames!
Value modes (systems)1. Smooth sailing2. Brave new world3. Roots4. Certainty first5. Happy Followers6. Tomorrow People7. Golden Dreamers8. Now People9. Transitionals10.Concerned Ethicals11.Flexible Individualists12.Transcenders
1. Pioneers
2. Settlers
3. Prospectors
Settlers - sustenance driven
Settlers - sustenance driven
• Security• Comfort• Family
Prospectors - outer directed
Prospectors - outer directed
• Position• Right
neighbourhood• Keeping up
with Jones’
Pioneers - inner directed
Pioneers - inner directed
• Information• Risk takers• Individuality• Knowledge
Parlez-vous Pioneer?
No, but I’m fluent in Prospector!
Opening a dialogue
Continue& Hope
New approach
Thank you.Mark Letcher - Climate Works Ltd
