Hedgehog Street

• 3 year campaign launched in June 2011

• Partnership between:

People’s Trust for Endangered Species &

British Hedgehog Preservation Society

Communications objectives

• To raise awareness of decline of hedgehogs

• Increase understanding about reasons for decline

• Drive traffic to web site & enlist 5,000 Hedgehog Champions

• Encourage neighbours to work together to create hedgehog friendly gardens

Maintaining momentum

• The State of Britain's Hedgehogs

• Hedgehog Street launch

• Supporting academic research

• Hibernation survey

• National media relations campaign

• Supported by social media activity

Media coverage

• 246 items of coverage to date

• 21 radio interviews on launch day alone

• Rolling TV coverage – BBC Springwatch,

The One Show, Blue Peter, Countryfile

• 23,000+ Hedgehog Street champions

Environmental impact

• 204 hedgehog parties have been organised by Champions to get their neighbours involved

• 5,064 natural feeding areas have been created

• 4,823 gardens have been linked

• 2,660 hedgehogs homes or hibernacula have been created

• 3,404 hazards removed

• 2,000 messages & 300 images

uploaded onto website

Contact neighbours to link up gardens for hedgehogs!

Visit: www.hedgehogstreet.org