Defining Your Compeitive Edge
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Defining Your Competitive Edge
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Transcript of Defining Your Compeitive Edge
Defining Your Competitive Edge
Housekeeping
a. Hashtag: #StratIQEdge
b. Twitter handle: @StratIQ_Market
c. Questions?
Introduction
a. Brief bio and background
b. Overview
Ask Yourself…
What do I do? What don’t I do?What makes my product or service unique?What problem am I solving?What differentiates me?
Defining Your Ideal Customer
Understand who you serve.• Age, education, occupation, business, financial situation, lifestyle
What are the biggest benefits you provide your ideal customer? Why should your customer buy from you?
Defining Your Competition
Understand who else in the market place meets your customers needs.
How do you do it better?
Configuring Resources
What resources do you have that no one else can replicate? How do you configure resources to achieve your goal?
• People, equipment, capital resources, knowledge, skills, experience
Sustaining Your Competitive Advantage
Create clear goals, strategies, and operations to sustain your competitive advantage through value creating products, processes & services.• What you need: a plan for market growth, responsible resource
management, effective marketing and a focused team.
Conclusion
What StratIQ Consulting focuses on: Revenue Sales Acceleration
• Book a Consultation• [email protected]
• StratIQ Surveys
• Webinar Recording
• Slides and Notes
