Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse...
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Transcript of Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse...
![Page 1: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/1.jpg)
Defining Type
Desktop Publishing
![Page 2: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/2.jpg)
What type shall I use?
The gods refuse to answer.
They refuse because they do not know.
-W.A. Dwiggins
![Page 3: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/3.jpg)
Dynamic Relationships
In Life, when there is more than one of anything, a dynamic relationship is established
In Type, there is usually more than one element on a page, thus a relationship is established
What type of relationship will you define
![Page 4: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/4.jpg)
Three Dynamic Relationships
Concordant Same type family, not much variety, dull
Contrasting Different type families, variety, exciting
Conflicting Similar type families, neither the same or
different, distracting First, let’s define the elements in the
relationship
![Page 5: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/5.jpg)
Type Divisions
Type Faces Complete set of characters of a given font
Type Families Collection of related type faces
Type Races Broad categories of fonts defined by
![Page 6: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/6.jpg)
Type Race Categories
OldstyleModernSlab Serif
(Egyptian/Typewriter)
San Serif
ScriptDecorative
(Special)Pi -
![Page 7: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/7.jpg)
Type Race – Oldstyle
![Page 8: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/8.jpg)
Type Race – Oldstyle
Great for body text when you’re looking for: Nostalgic, Eloquent, Traditional, Sincere,
Informal, Simple, Trustworthy
Type faces/families include:
![Page 9: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/9.jpg)
Type Race – Modern
![Page 10: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/10.jpg)
Type Race – Modern
Use in body text when you’re looking for: Brilliant, Formal, Modern, Elegant, Technical
Type faces/families include:
![Page 11: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/11.jpg)
Type Race – Slab Serif
![Page 12: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/12.jpg)
Type Race – Slab Serif
Use for body text when you’re looking for: Elegant and refined
Type faces/families include:
![Page 13: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/13.jpg)
Type Race – Sans Serif
![Page 14: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/14.jpg)
Type Race – Sans Serif
Often not good for body text (optima is exception) Usually used in display text
Type faces/families include:
![Page 15: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/15.jpg)
Type Race – Script
![Page 16: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/16.jpg)
Type Race – Script
Used only as display text Use sparingly and never all caps
Type faces/families include:
![Page 17: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/17.jpg)
Type Race – Decorative
![Page 18: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/18.jpg)
Type Race – Decorative
Used mainly as display text Fun, distinctive, expresses whims Don’t try to find ways to use these – that’s
not your job – only use when necessary
![Page 19: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/19.jpg)
Type Race – Pi
![Page 20: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/20.jpg)
Type Race – Pi
No alphabetic characters Often called ornaments Type faces/families include:
Wingdings, Zapf Dingbats, Woodtype Ornaments
![Page 21: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/21.jpg)
Quick Test – Name that Font
![Page 22: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/22.jpg)
Font Families
Each family consists of variations Type Styles – weight and stroke variations
Bold and Italics or Oblique (san serif) ShadowShadow, outline, and underlinesSMALL CAPS
Type Weight – letter width and stroke thicknessSuper-bold or BlackLightCondensed
![Page 23: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/23.jpg)
Choosing Body Text
What you shouldn’t use Bitmapped fonts San Serif Pi Decorative
What you should use Old style Modern Slab serif (transitional) Resident fonts
Times, Bookman, Schoolbook, Palatino
![Page 24: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/24.jpg)
Choosing Display Text
Strive for contrast instead of conflict When you combine your display text with
your body text, how will you establish this? Vary your:
Size, Weight, Structure, Direction
![Page 25: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/25.jpg)
Display Contrast – Size
Try varying the size of the fonts Don’t be afraid to use 100-point to make a point If the text is important make it big Don’t be a wimp – don’t contrast 24-point with 30-
point
![Page 26: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/26.jpg)
Display Contrast – Weight
Try different weights of a font to add emphasis instead of using ALL CAPS
Use varying type weights to organize your information in a list – with the more important information bolder
Highlight key phrases with bolder type instead of underlining
![Page 27: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/27.jpg)
Display Contrast – Weight
![Page 28: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/28.jpg)
Display Contrast – Structure
Never put two type faces from the same race on the same page
But you can mix the races
![Page 29: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/29.jpg)
Display Contrast – Structure
Do mix, but make sure there is the needed contrast – the difference must be emphasized
![Page 30: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/30.jpg)
Display Contrast – Structure
You can use two serif fonts together! Make sure each face uses a different race Can you identify the two races here?
![Page 31: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/31.jpg)
Display Contrast – Direction
More than just slanting it Use slanted text sparingly -
often overused Create columns or
place your headings sideways
![Page 32: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/32.jpg)
Display Contrast – Direction
![Page 33: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/33.jpg)
Quick TestContrast or Conflict
![Page 34: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/34.jpg)
Quick TestContrast or Conflict
![Page 35: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/35.jpg)
Quick TestContrast or Conflict
![Page 36: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/36.jpg)
Quick TestContrast or Conflict
![Page 37: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/37.jpg)
Quick TestContrast or Conflict
![Page 38: Defining Type Desktop Publishing. What type shall I use? The gods refuse to answer. They refuse because they do not know. -W.A. Dwiggins.](https://reader036.fdocuments.net/reader036/viewer/2022081511/56649ec65503460f94bd2569/html5/thumbnails/38.jpg)
Credits
The Non-Designer’s Design Book by Robin Williams
Looking Good in Print by Roger C. Parker Design for DTPs by Tom Lichty