Defining content renaissance lessons
24
WHAT THE RENAISSANCE CAN TELL US ABOUT CONTENT STRATEGY @amonck
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Learn from the kings of content strategy! Renaissance painters, politicians and business folk knew a few things when it came to crafting compelling content. The digital age could learn from their innovative use of social space, technology and story-telling. This is a quick look at one example - Florence's Sassetti Chapel (No 62 on TripAdvisor!).
Transcript of Defining content renaissance lessons
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W H AT T H E R E N A I S S A N C E
C A N T E LLU S
A BO U TC O NT E N T S T RAT E GY
@a m o nck
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Content
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Content
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Authority
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Engagement
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1465
1470
1475
0
17.5
35
52.5
70
Florentine bad debtsMedici Bank deposits, Florins
Source: Ye Æconomiste
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Content
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Authority
God
Money
Family
Expert
Data
Network
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Content FrancescoSassetti
(Chairman, Medici Bank)
\ \ \ \ \
\ \ \ \\ \ \ \\ \
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Authority
God
Money
Family
Expert
Data
Network
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Engagement
Devotion
Shared
Artistic
Recreation
Shareable
Interactive
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Santa MariaNovella
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Santa MariaNovella
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(inappropriate content)
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Santa Trinità
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Content
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Engagement
Devotion
Shared
Artistic
Recreation
Shareable
Interactive
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Content Questions?
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Content
@davos
@wef
@amonck