Defining Content Categorization for a Website

SITE MAPPING T O D E F I N E CATEGORIZATIONJason Levine, Creative Director

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types that visit site• Create a simpler site

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ORIGINAL SITE

Home My Labor Market Info. Career Center WA Labor Market Data Library

What's New?Current Economic ConditionsAbout Us

Current Employment /

Unemployment Situation

Career and Occupation Information

Labor Market Information by Area

Data Library

Publications and Reports

Guest User Registered User

Press Releases

Current Economic Conditions

Business Notes

Occupational Focus

Labor Market Information

My Articles and Publications

Career Center Feature

Plan Your Career Publications and Reports

Career Cluster ToolAccess Yourself

Details About Occupations

Employment Outlook

Training In Washington State

Financial Aid

Five Tools for Rapid

Reemployment (PDF)

Jobs for the Sidewalk

Economist (PDF)Where are YOU Going? (PDF)

Need help finding a job?

Writing a resume

Writing a cover letter

Interviewing

Job Hunting Tips

Topic

Local WorkSource Offices

Recent Articles and Publications

Washington Labor Market Information

by AreaPlain Talk Publications and

Reports



Numbers and Trends

Local Area Profile

Industry Trends

Find a Regional Labor Economist

Monthly Reports Quarterly Reports Annual Reports

Employment Situation Reports

Labor Area Summaries

Around the State Reports

Washington Labor Market Quarterly

Review, 2nd Quarter 2010

Business Employment

Dynamics

Periodic Reports

2009 Washington State Labor Market

and Economic Report

2009 Agricultural Workforce In

Washington State

Job Vacancy and Benefits Reports

Job Vacancy Survey Report,

Spring 2010

Job Vacancy Survey by WDA,

Spring 2010

Job Vacancy Survey

Methodology, Spring 2010

2009 Washington State Employee Benefits Survey

Report

Archives: Job Vacancy and

Benefits Survey Reports

County Profiles

County Data Tables

Data Pages

Nonfarm Industry Employment

Estimates Page

Local Area Unemployment

Statistics (LAUS) Page

Occupational Data PAge

Quarterly Census of Employment &

Wages

(QCEW) Page

Agricultural Data Page

Local Employment Household

Dynamics (LEHD) Page

Projections Page

Miscellaneous Data Page

Dashboards Tools for the Data Hound

Numbers and Trends

Industry Trends

Consumer Price Index (CPI)

Covered Employment and Wages (ES-202)

Income

Job Applicants and Openings Counts

from ESD

Labor Force, Employment,

Unemployment, and Unemployment

Rates

Occupational Wage Rates

Occupational Employment Projections

Population

Unemployment Insurance

Claimants Counts

Top Navigation

Side Navigation

Footer Navigation

Customers Data Dashboards Press Release Info. Publications Wages & Training Interactive Tools

Business Owners / Employers

Job Seekers

News Media

Research Analyst

Student

Teachers / Counselors

Workforce Professionals

Industry Trends

Numbers and Trends

Current Employment

Situation

Publications & Reports Page

Training Resources

Wage and Benefits Information

Home Site Map Feedback Contact Us Help Privacy Policy Terms of UseGlossary

Tour

Assessments

Career Clusters

Find Employers

Local Area Profile

Occupation Explorer

Training Programs

Training Providers

Glossary Tour

Tool Bar Occupation Explorer

Local Area Profile

Find Training Programs

Find Training Providers

Find Employers

Career Clusters

industry Trends

Numbers and Trends



Rates



TOP LEVEL NAVIGATION : WORKFORCE EXPLORER







Data Library



Press Releases


Business Notes

Occupational Focus







Employment Outlook


Financial Aid


Reemployment (PDF)




Writing a resume


Interviewing

Job Hunting Tips

Topic





Reports



Numbers and Trends

Local Area Profile

Industry Trends








Business Employment

Dynamics

Periodic Reports


and Economic Report


Washington State



Spring 2010


Spring 2010

Job Vacancy Survey



Report



County Profiles

County Data Tables

Data Pages


Estimates Page





Wages

(QCEW) Page




Projections Page



Numbers and Trends

Industry Trends



Income


from ESD



Rates



Population


Claimants Counts

Top Navigation

Side Navigation

Footer Navigation



Job Seekers

News Media

Research Analyst

Student



Industry Trends

Numbers and Trends

Current Employment

Situation


Training Resources



Tour

Assessments

Career Clusters

Find Employers

Local Area Profile

Occupation Explorer

Training Programs

Training Providers

Glossary Tour


Local Area Profile



Find Employers

Career Clusters

industry Trends

Numbers and Trends



Rates



REPLICATION : LABOR MARKET LABELING







Data Library



Press Releases


Business Notes

Occupational Focus







Employment Outlook


Financial Aid


Reemployment (PDF)




Writing a resume


Interviewing

Job Hunting Tips

Topic





Reports



Numbers and Trends

Local Area Profile

Industry Trends








Business Employment

Dynamics

Periodic Reports


and Economic Report


Washington State



Spring 2010


Spring 2010

Job Vacancy Survey



Report



County Profiles

County Data Tables

Data Pages


Estimates Page





Wages

(QCEW) Page




Projections Page



Numbers and Trends

Industry Trends



Income


from ESD



Rates



Population


Claimants Counts

Top Navigation

Side Navigation

Footer Navigation



Job Seekers

News Media

Research Analyst

Student



Industry Trends

Numbers and Trends

Current Employment

Situation


Training Resources



Tour

Assessments

Career Clusters

Find Employers

Local Area Profile

Occupation Explorer

Training Programs

Training Providers

Glossary Tour


Local Area Profile



Find Employers

Career Clusters

industry Trends

Numbers and Trends



Rates



REPLICATION : LABOR MARKET REPORT







Data Library



Press Releases


Business Notes

Occupational Focus







Employment Outlook


Financial Aid


Reemployment (PDF)




Writing a resume


Interviewing

Job Hunting Tips

Topic





Reports



Numbers and Trends

Local Area Profile

Industry Trends








Business Employment

Dynamics

Periodic Reports


and Economic Report


Washington State



Spring 2010


Spring 2010

Job Vacancy Survey



Report



County Profiles

County Data Tables

Data Pages


Estimates Page





Wages

(QCEW) Page




Projections Page



Numbers and Trends

Industry Trends



Income


from ESD



Rates



Population


Claimants Counts

Top Navigation

Side Navigation

Footer Navigation



Job Seekers

News Media

Research Analyst

Student



Industry Trends

Numbers and Trends

Current Employment

Situation


Training Resources



Tour

Assessments

Career Clusters

Find Employers

Local Area Profile

Occupation Explorer

Training Programs

Training Providers

Glossary Tour


Local Area Profile



Find Employers

Career Clusters

industry Trends

Numbers and Trends



Rates



REPLICATION : PUBLICATION / REPORT






Labor Market Information by

Area

Data Library



Press Releases


Business Notes

Occupational Focus







Employment Outlook


Financial Aid


Reemployment (PDF)




Writing a resume


Interviewing

Job Hunting Tips

Topic





Reports



Numbers and Trends

Local Area Profile

Industry Trends








Business Employment

Dynamics

Periodic Reports


and Economic Report


Washington State



Spring 2010


Spring 2010

Job Vacancy Survey



Report



County Profiles

County Data Tables

Data Pages


Estimates Page





Wages

(QCEW) Page




Projections Page



Numbers and Trends

Industry Trends



Income


from ESD



Rates



Population


Claimants Counts

Top Navigation

Side Navigation

Footer Navigation



Job Seekers

News Media

Research Analyst

Student



Industry Trends

Numbers and Trends

Current Employment

Situation


Training Resources



Tour

Assessments

Career Clusters

Find Employers

Local Area Profile

Occupation Explorer

Training Programs

Training Providers

Glossary Tour


Local Area Profile



Find Employers

Career Clusters

industry Trends

Numbers and Trends



Rates



REPLICATION : WAGE INFORMATION

Career Center


Publications by Timeframe

Bi-Annual Reports

Quarterly Reports

Monthly Reports

Featured Reports

Economic Reports

Occupational Reports

Industry Reports

Regional Reports Issue Papers Special

ReportsJob Vacancy and Benefits

Surveys Presentations

How Do I...

Search: By Author

Advanced Search

Annual Reports

2009 WA State Green Economy

Jobs Forest Products Survey


Spring 2010


Spring 2010

Five Tools For Rapid

Reemployment

WorkSource Impact Report

Business Employment

Dynamics

Quarterly Census of Employment

and Wages Report, 1st

Quarter 2010

WA Labor Market Quarterly Review, 2nd Quarter 2010

(pdf)

2009 WA State Labor Market and Economic Report


Economist

2010 Occupational

Employment and Wage Estimates

(pdf)

Entry Points

2009 Agricultural Workforce in WA

State

Agriculture Reports

QCEW Reports



County Profiles

County Data Tables

Distressed Areas List

Targeted Employment Areas List

Employment-Based Local

Economic Indicators

Future Outlook for Occupations

Mixed

NAFTA: A Ten-Year

Retrospective

More Issue Papers

WA State 2009 Green Economy

Jobs (pdf)


Reemployment



Spring 2010

Job Vacancy Survey Report by

WDA, Spring 2010

Job Vacancy Survey


2009 WA State Employees

Benefits Survey Report

Archives

2010 Economic Symposium

Presentations

2010 Yakima Economic

Symposium Presentations

2010 Spokane and E.WA.

Presentations


Presentations

2009 Spokane Symposium

Presentations

April 2009 State of the State

Webcast



State

2010 Occupational


(pdf)

2008 QCEW Annual Report



2010 Targeted Employment Areas List

2010 Distressed Areas List

County Profiles


Spring 2010


WDA, Spring 2010

Job Vacancy Survey


Business Employment

Dynamics



Quarter 2010


(pdf)

County Data Tables

Agriculture Employment and

Wage Reports



DEEP DIVE : CAREER CENTER

Career Center



Bi-Annual Reports

Quarterly Reports

Monthly Reports

Featured Reports

Economic Reports


Industry Reports




How Do I...

Search: By Author

Advanced Search

Annual Reports




Spring 2010


Spring 2010


Reemployment


Business Employment

Dynamics



Quarter 2010


(pdf)



Economist

2010 Occupational


(pdf)

Entry Points


State

Agriculture Reports

QCEW Reports



County Profiles

County Data Tables




Economic Indicators


Mixed

NAFTA: A Ten-Year

Retrospective

More Issue Papers


Jobs (pdf)


Reemployment



Spring 2010


WDA, Spring 2010

Job Vacancy Survey




Archives


Presentations




Presentations


Presentations


Presentations


Webcast



State

2010 Occupational


(pdf)






County Profiles


Spring 2010


WDA, Spring 2010

Job Vacancy Survey


Business Employment

Dynamics



Quarter 2010


(pdf)

County Data Tables


Wage Reports



REPLICATION : CAREER CENTER

Career Center



Bi-Annual Reports

Quarterly Reports

Monthly Reports

Featured Reports

Economic Reports


Industry Reports




How Do I...

Search: By Author

Advanced Search

Annual Reports




WDA, Spring 2010


Spring 2010


Reemployment


Business Employment

Dynamics



Quarter 2010


(pdf)



Economist

2010 Occupational


(pdf)

Entry Points


State

Agriculture Reports

QCEW Reports



County Profiles

County Data Tables




Economic Indicators


Mixed

NAFTA: A Ten-Year

Retrospective

More Issue Papers


Jobs (pdf)


Reemployment



Spring 2010


WDA, Spring 2010

Job Vacancy Survey




Archives


Presentations




Presentations


Presentations


Presentations


Webcast



State

2010 Occupational


(pdf)






County Profiles


Spring 2010


WDA, Spring 2010

Job Vacancy Survey


Business Employment

Dynamics



Quarter 2010


(pdf)

County Data Tables


Wage Reports



REPLICATION : CAREER CENTER

We are constrained by the limitations of the English language.

WHY THE REPLICATION?

• kai• makai• wai• nalu• molokai• nuuanu• moanu• da ‘kine• ahupuua• wal• nulkai

Over 27 words for ocean wave types in Hawaiian

• Work• Labor• Occupation• Employment• Job

There is a limited number of words for “employment”

Even fewer words available for “reports”

• Data• Reports• Publications• Summaries

U S E R T Y P E S

DATA RESEARCH OCCUPATIONAL NEEDS

Job Seekers

Job Counselors

Guidance Counselors

Employers

Human Resources

Journalists

Analysts

Economists

Corporate Researchers

Curriculum Researchers

PERSONALIZATION

My Home Page

Age: 40 Education: Bachelor’s in Business Administration from UWOccupation: Business Owner

Location: Bellevue, WACar: 2008 BMW X5Hobbies: travel, eating out, hiking, runningFavorite TV Shows: Huskies football and basketball games, CNN Headline News, The Daily Show, Mad Men

Use Cases:• Post job listings • Look up wage data to find out what to offer new hires • Check the unemployment rate• Write job descriptions • Check current employment statistics

LMEA Knowledge

Site Usage

Web Savviness

User Goals Hire nimble, capable staff. Post job openings. View unemployment rate or unemployment data by occupation. Research wage data and trends to get a market rate for salaries.

Agency Goals Make labor market information useful and meaningful to Jeff. Integrate labor market information into the hiring and business planning process.

Jeff Employer

Age: 29 Education: 4 quarters, Business Administration, Clark CollegeOccupation: Unemployed, formerly Administrative AssistantLocation: Vancouver, WACar: 1998 Honda CivicHobbies: Plays guitar, volunteers in school activitiesFavorite TV Shows: Ultimate Fighting, Glee, Dancing with the Stars

Use Cases:•Search job openings •Evaluate job openings for an occupation

•Check current unemployment rate •Find employer contact information •Research occupations including those in demand or decline

LMEA Knowledge

Site Usage

Web Savviness

User Goals Land a good-paying job with career advancement Learn as much as she can about career planning. Upgrade her skills through training. Be a good role model for her children in establishing a solid career and being a successful woman and mother.

Agency Goals Make labor market information meaningful and easy to access for Michelle. Integrate labor market information into the job-hunting and career-planning process.

Michelle Job Seeker

•Find the outlook for an occupation •Find wage data for job listings and occupations

•Access educational requirements for specific job listings

•Find career and occupational information

•Find training for an occupation

U S E R T Y P E S

Getting stats for an

article

Starting a Career

Seeking a Job

unemployed

job counselors

An Employer

Students

guidance counselors

Researching Data

Economists

Policy Analysts

Data Researchers

curricular research

employed

Seeking Training

Personas

journalists

students

Hiring Manager

HR Department

Business Owner

Samples : Sitemaps and Content Categorization

ESD

0.01Utility

1.00Reports & Publications

2.00Employment Resources

0.00Homepage

3.00Help

1.3-8Average Salaries & Benefits

1.4-4.12Wage Estimates

Key

.pdf

.xls

.ppt

.doc

1.4-0.7Employment Estimates1.4-0.8Unemployment Rates

1.4-5.2Fastest Growing Occupations

1.4-1.3Agricultural Information Report

1.4-4.10BLS Current Employment Statistics (CES)1.4-4.11Occupation Employment Statistics (OES)

1.4-0.11Local Employment Household Dynamics (LEHD)

1.4-6.3Consumer Price Index (CPI)

1.4-4.5Income

1.4-4.4Job Applicants and Openings Counts from ESD

1.4-0.10Labor Force, Employment, Unemployment, and Unemployment Rates (LAUS)

1.4-4.6Occupational Wage Rates

1.4-4.8Occupational Employment Projections

1.4-0.15Unemployment Insurance Claimant Counts

1.3-10Size of Firm Data

1.4-2Nonfarm Industry Data

1.4-0.13Find or Compare Unemployment Rates

1.4-0.12Find Current Employment Statistics

1.4-5.3Numbers and Trends1.4-5.4Industry Trends

1.3-9Quarterly Workforce Indicators (LEHD) (Quarterly)

1.4-0.6Employers by Industry

1.4-0.9Business Employment Dynamics(BED - business openings and closures) (.pdf)

1.4-0.14Unemployment Insurance Information

1.4-6.2Tax Incentives and Credits

1.1Economic Reports

1.2Occupational Reports

1.3Industry Reports

1.4Regional Reports

1.5Articles

1.7Economic Presentations

1.2-42009 WA State Labor Market and Economic Report (.pdf) (Annual)

1.4-1.22009 Agricultural Workforce in WA State (.pdf) (Annual)

1.3-22010 Occupational Employment and Wage Estimates (.pdf) (Annual)

1.4-0.32008 ECEW annual report (.pdf) (Annual)

1.4-0.2Job Vacancy Survey Report (.pdf) (Bi-Annual)

1.2-1Business Employment Dynamics (.pdf) (Quarterly)1.2-2Quarterly Census of Employment and Wages (QCEW) (.pdf) (Quarterly)1.2-3WA Labor Market Quarterly Review (.pdf) (Quarterly)

1.4-1.1Agricultural Employment and Wage Reports (Monthly)

1.4-5.12009 WA State Green Economy Jobs Forest Products Industry (.pdf)

1.4-0.1Five Tools for Rapid Reemployment (.pdf)

1.3-4WorkSource Impact Report (.pdf)

1.3-1Jobs for the Sidewalk Economist (.pdf)

1.3-3Entry Points

1.4-1Agricultural Industry Data

1.4-3Employment / Unemployment Data

1.4-5Industry Trends

external link

search

1.4-0.4Charts and Graphs (.xls)1.4-0.5Unemployment Rates (. xls)

1.4-1.4Total Agricultural Employment Summary (.pdf)

1.4-4.7Jobs in Demand / Decline

Sub-Nav: Main

1.4-6.1.12 Year Industry Employment Projections1.4-6.1.22 Year Occupational Employment Projections

1.4-4.1State Minimum Wage1.4-4.2Prevailing Wage Rates1.4-4.3Annual Average Wages and Employment (.xls)

1.4-4.9Benefits Information

1.4-4Wages and Benefits

1.3-5Full Employment SItuation Report (.pdf)

1.3-7Employment Situation Reports Archive

1.3-6Employment Situation Report Schedule for 2010

0.5-2Agricultural Employment and Wages(.pdf)

1.7-1Job Vacancy Survey Report, Spring 2010 (.pdf) 1.7-2Job Vacancy Survey Report by WDA, Spring 2010 (.xls) 1.7-3Job Vacancy Survey Methodology, Spring 20101.7-42009 WA State Employees Benefits Survey Report (.pdf) 1.7-5Archives: Job Vacancy and Benefits Survey Reports (link page -- sorted by date - .pdf(s), .doc(s), .xls(s), etc.)

Getting stats for an

article

Starting a Career

Seeking a Job

unemployed

job counselors

An Employer

Students

guidance counselors

Researching Data

Economists

Policy Analysts

Data Researchers

curricular research

employed

Seeking Training

Personas

journalists

students

Hiring Manager

HR Department

Business Owner

DATA RESEARCH OCCUPATIONAL NEEDS

Job Seekers

Job Counselors

Guidance Counselors

Employers

Human Resources

Journalists

Analysts

Economists

Corporate Researchers

Curriculum Researchers

PERSONALIZATION

My Home Page

Subscriptions

Saved Searches

Samples : Wireframes

Washington Employment Security Dept.

Site Mapping to Define CategorizationJason Levine, Creative Director

Defining Content Categorization for a Website

Design

Transcript of Defining Content Categorization for a Website