Defining Client Needs Project 1
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Project Synopsis: Kinley is a brand of the Coca-Cola company. It consists of Kinley soda, and plain carbonated water both from Israel. Their target market is mainly aimed toward the 35+ year olds that have nearly lost interest in soft drinks. The brand Coca- Cola identifies with the 35+ adult’s view on life. Kinley must differentiate itself from the new competition . Media Design MFA Program MDM525 Defining Client Needs 2.2.2 Week Two Project Name: Aquila Jones Date: January 20, 2012 Case Study: Kinley A Coca Cola Company By: Aquila Jones Schweppes launched a new series of flavored sparkling drinks, which targeted a younger target audience than Kinley. It also positioned as up-to- date, trendy and international. With Schweppes results Kinley consumers made the choice of either switching to schweppes or just leaving the category all together. Kinley’s Competition Kinley Before Kinley After
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Kinley A Coca Cola Company
Transcript of Defining Client Needs Project 1
Project Synopsis: Kinley is a brand of the Coca-Cola company. It consists of Kinley soda, and plain carbonated water both from Israel. Their target market is mainly aimed toward the 35+ year olds that have nearly lost interest in soft drinks. The brand Coca-Cola identifies with the 35+ adult’s view on life. Kinley must differentiate itself from the new competition .
Media Design MFA ProgramMDM525 Defining Client Needs2.2.2 Week Two Project
Name:Aquila Jones Date:January 20, 2012
Case Study: Kinley A Coca Cola CompanyBy: Aquila Jones
Schweppes launched a new series of flavored sparkling drinks, which targeted a younger target audience than Kinley. It also positioned as up-to-date, trendy and international. With Schweppes results Kinley consumers made the choice of either switching to schweppes or just leaving the category all together.
Kinley’s Competition
Kinley Before Kinley After
