Defining a Startup Culture - Entrepreneurship 101
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Transcript of Defining a Startup Culture - Entrepreneurship 101
Start-up culture Shawn Mandel @ smbunk9 | TELUS digital
“Culture eats strategy for breakfast” - Peter Drucker
Culture…
Why is culture important to start ups?
re-sil-ience:
The ability to bounce back when faced with adversity
Intentionally defined culture should be linked to the mission and the values of the company 1
But they must be communicated, memorable and “lived” 2
This will provide the glue helping a company to sustain during the dynamic ups and downs of the start-up process
3
Intentionally define your culture…
The Lab’s story
Wait, what’s wrong?
Enter Lean Startup
We knew what we wanted
And how to go about it
“What would you attempt to do if you knew you could not fail?” - Robert Schuller
Here’s your silver platter
The lone nut The lone nut
Involve your customers
Lose the cubicles
Cue the collaboration
But not without its challenges
In fact, we celebrate it In fact, we celebrate it Protect your culture & celebrate failure
Be consistent
Don’t get too carried away Don’t get carried away – focus!
Be Resilient Be Authentic
Give More Than You Get
Be Consistent
Over-Communicate
If you remember nothing else
Its all about the journey