Define overall market
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Transcript of Define overall market
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Define overall market • Approximately 100k people.• Diversity: Grenada not very diverse. Predominantly of African descent.• Very small Anglo and Indian population.• Age structure of population: Large youth and middle age demographic.• Economic: Generally middle and low income households.• Geographic Shift: Largest segment of population works in the Capital St. George’s. Rural
(agriculture) to urban (tourism/ business) shift for potential employment.• Politically: Mainly two party political system with population polarized and voting along party
lines as opposed to interest fof country as a whole.• Economic: Mainly a subsistence economy (third world) with over 30% unemployment rate.• Technological: Blackberry’s bringing internet to Grenadians who cannot afford computers.
Facebook, BB Messanger and music downloads main usage areas.• Culturally: String sense of Grenadian pride. Not as nationalistic as some of our Caribbean
island counterparts with respect to supporting “local” (eg. barbados or Trinidad).
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Describe project customers• Project customers can be divided as follows:• Goats milk
– Grenadian Consumers– Supermarkets
• Goat Cheese– Supermarkets– Hotels– Foreign Tourists
• Lamb products– Grenadian Consumers– Supermarkets– Hotels
• Canned sweet potatoes– Grenadian Consumers– Supermarkets– Regional Wholesalers
• Processing facility as Tourist Attraction– Foreign Tourists
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Consider segmentation types and best fit for project’s customers
• Geographic Segmentation– Canned Sweet Potatoes - Regional
• Demographic Segmentation– Lamb products – Urban and Rural population– Goats Milk – Rural population– Goats Cheese -
• Psychographic Segmentation
• Behavioral Segmentation