Deepening Engagement How Local , Regional and National Governments C a n B r a g a b o u t a n d N u r t u r e T r a v e l a n d T o u r i s m

@ r o n m a d e r • 0 3 . 2 0 1 4

planeta.wikispaces.com/government

Conscious travel posits that how we nurture stories from within is as important as the stories others tell about us. Visitors who seek empathetic experiences need to know how locals ‘frame’ their world.  

By any name, how well do government websites talk up !  conscious travel? !  ecotourism !  indigenous tourism? !  responsible travel?

How well do government websites provide the following info: !  information centers and kiosks? !  news about upcoming events? !  public transportation options? !  recycling

How well do governments

!  participate on other platforms? !  provide open data for mashups?

Light: Give something to link to

Medium: Engage using the social web (Facebook, Google+ and Twitter)

Active: Help edit Planeta Wiki

Active+: Develop a collaborative project using Planeta Wiki

!  How are government tourism programs and services evaluated …

"  by locals?

"  by visitors?

Rank the

Leaders

"  Facebook, Google+, Twitter, YouTube

"  Information kiosks with wi-fi

"  Government conferences with livestreaming video

! How can governments effectively work with media pros and information doers?

! What recommendations do media pros have for locals?

Facebook Flickr Twitter Google+ YouTube Wiki

Ahora es más fácil

Aprende los ABCs de las Redes Sociales p l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b

It’s easier than ever

Learn the ABCs of the Social Web p l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b

07.2013

!  Within government

"  Buy in from leaders

"  Continuity

"  Patience

!  External

"  Conversations

"  Patience

"  Continuity

!  Direct

" More visitors

" More engaged visitors seeking and promoting local endeavors and new friends

!  Indirect

"  Deeper branding

"  General increase in overal l happiness

! What are the best ways for locals and visitors to provide government agencies constructive criticism?

p h o t o @ r o n m a d e r

@ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k

O t h e r

A r e w e o n t h e s a m e s c r e e n ?

T o w h a t d e g r e e d o w e

i n t e r a c t ?

2 0 1 4 @ r o n m a d e r p l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b

Are we on the same screen?

•  Australia •  Ireland •  México

•  New Zealand •  South Africa

•  USA

U p d a t e

i n

P r o g r e ss

weplan .parks .vic .gov .au

fai ltreir land . ie

oaxaca .wikispaces .com/markets

nzwalksinfo .co .nz

responsiblecapetown.co .za

twitter .com/natlparkservice

Be wary of creating international websites

! Create an inventory of the top niche blogs, photo groups, websites connecting visitors and locals

! Offer editorial suggestions to bloggers, appers, wiki-ers

! Participate on other websites.

!  Host Photo Safaris

!  Help edit a wiki

!  Help media pros edit content

!  Help locals become digitally literate

!  Buy ads

!  Host Social Web workshops

!  Offer press tr ips and assist media pros who don ’t want to go on a press tr ip

!  Sponsor videos and Google hangouts

"  Government planeta.wikispaces.com/government

"  Toolbox planeta.wikispaces.com/tools

"  Workshops planeta.wikispaces.com/workshops

Kudos H u g o A n t o n i o

S a n t i a g o M a r t i n H a t c h u e l

O l i v e r H i l l e l C a t h e r i n e M a c k

s l i d e s h a r e . n e t / p l a n e t a / g o v e r n m e n t w e b s i t e s

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@ronmader

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