Deepan Nithi - Winning with a top down data culture

Winning with a top down data culture

Deepan Nithi

September 2017

What I’ll cover today

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• Background on Lotto NZ and why we need analytics

• Leading analytics teams and the importance of a top down data culture

• Self service analytics at Lotto

Lotto NZ - Purpose

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To provide safe gaming that allows New Zealanders to play and win

while contributing money back to New Zealand communities

Lotto NZ - background

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• Crown entity established

in 1987

• 100% of Lotto profits are

returned to the community

• Last year $204 million

went back to the

community

• Over 3,000 organisations

and projects receive

lotteries grants each year


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• Largest retail network in NZ with

over 1,450 stores

• Currently 1 store per 3,200 people

• Over 80% customer penetration

83%

4%

13%

Our games

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Why analytics at Lotto?

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Data culture at Lotto

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• Strong backing from the CEO and executive teams

• Investments made for a sound BI and reporting platform

• Access to some high calibre analytics partners

• Roadmap in place to future proof our analytics capability

• Data at the centre of decision making

The analytics team

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• Where should the team sit?

• What size ?

• Skill set?

• Do we all need data scientists?

• Outsource or internal?


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Self service analytics at Lotto

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• Why self service?

Enable access to data insights as and when required

Reduce reliance on the analytics team

Improve understanding of our data

Faster decision making

• Risks

Potential misinterpretation of data or visualisations

Poor decisions made as a result

More reporting than analytics

Self service through Power BI

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Self service through Power BI

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Analytics on the road

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Where to next?

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Questions?

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Deepan Nithi - Winning with a top down data culture

Data & Analytics

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