Devin Lee Duke, DevinLee@ChoicePublicity.com | 615.202.4083 | ChoicePublicity.comSarah Payton, Sarah@ChoicePublicity.com | 615.829.0977 |

D e e A n n T u r n e r

Why Dee Ann Turner?

/DeeAnnTurnerAuthor @DeeAnnTurner @DeeAnnTurner

Even the greatest of companies do not last forever, but their influence on the people who were grown, developed, and impacted can leave a lasting legacy that far surpasses the sales records and growing profitability “- Dee Ann Turner, Bet on Talent

Dee Ann Turner is leading the modern conversation about talent in business. The in-demand speaker, author, executive coach, and consultant was the first female officer at Chick-fil-A, for whom she served as Vice President of Talent and later, Vice President of Sustainability. There, Dee Ann helped shape Chick-fil-A’s historically remarkable culture for more than 30 years. In her bestselling first book, It’s My Pleasure: The Impact of Extraordinary Talent and a Compelling Culture, Dee Ann took readers behind the scenes of Chick-fil-A for explanations and action steps any business could adopt. Out September 3, 2019, her anticipated follow-up BET ON TALENT: HOW TO CREATE A REMARKABLE CULTURE THAT WINS THE HEARTS OF CUSTOMERS dissects the strategies of numerous industry-leading organizations alongside explanations of Dee Ann’s original approaches to the most crucial decisions in business. Today, she leads her own organization, Dee Ann Turner, LLC, writing books, speaking to over 50 audiences per year and consulting and coaching leaders globally. Dee Ann lives with her husband just outside of Atlanta, Georgia..

• Dee Ann Turner is talent expert with decades of experience at one of the highest-performing businesses in recent history. As more and more organizations wake up to the reality that the most effective solutions start with people, the demand for Dee Ann and her clear, applicable messages will only grow.

• As the first female officer at Chick-fil-A, Dee Ann broke down barriers as she redefined possibilities in business culture and performance.

• Precise and clear and to the point, Dee Ann explains concepts in a conversational way, relying on real-world examples to further illustrate points and provide road maps to implementation. Her work is applicable, not merely theoretical, and provides game-changing guidance.

• Many speakers and coaches offer interesting ideas but lack experience in the trenches. Dee Ann has built and led talent and culture strategies for Chick-fil-A’s $10.5 billion operations for decades. Her advice is grounded in empirical, firsthand evidence.

• A practitioner and beneficiary of servant leadership, Dee Ann walks the walk and talks the talk. She can point to why the buzzed-about style is no mere trend, but an approach that is as smart and results-driven as it is ethical.

A b o u t t h e B o o k

Organizations that invest a lot in the culture understand that people decisions are the most important decisions a leader makes.”- Dee Ann Turner, Bet on Talent

Bet on Talent: How to Create a Remarkable Culture that Wins the Hearts of Customers

Baker Books | ISBN:978-0801094361 | September 3, 2019| $22.99

In her new book “Bet on Talent,” in-demand author, speaker, consultant, and veteran senior executive Dee Ann Turner offers performance-proven steps for building a healthy business culture that earns loyalty from both employees and customers. The first woman officer at Chick-fil-A––for whom she served as Vice President of Talent and later, Sustainability––Dee Ann draws on her more than 30 years of experience at one of the most successful companies in recent history to outline a real-world approach that works. Pragmatic with a laser focus on a corporation’s most important internal decisions, BET ON TALENT is the anticipated follow-up to Dee Ann’s bestselling book IT’S MY PLEASURE. With clarity and wisdom, BET ON TALENT outlines the way to develop and sustain every business’s most valuable resource: people.

Why Bet on Talent ?

• In Dee Ann’s care, principles are taught through stories––an approach that better ensures comprehension, relatability, and retention.

• A valuable addition to personal libraries, BET ON TALENT is a fast-paced read that will also reward re-examination and piecemeal study of different concepts and action plans.

• Dee Ann illustrates each concept she introduces with real-world examples. When it comes to a company pursuing meaningful purpose, she points to Hewlett-Packard; to paint a portrait of superior customer service, she shares an anecdote from Amazon. Disney, Chico’s, Teach for America, Coca-Cola, the Orlando Magic, Thrive Farmers Coffee, General Electric, and of course, Chick-fil-A: BET ON TALENT takes close looks at the hiring practices, mission statements, core values, cultures, and other game-changers of some of the world’s most successful corporations.

• BET ON TALENT distills complicated imperatives such as hiring into clear action steps. For example, when it comes to selecting the “right who,” Dee Ann offers six thoroughly explained, chronological steps for decision-makers to take that address and head off common problems.

• Drawing from her own decades of experience, Dee Ann offers original ideas for nebulous but vital needs such as gauging a potential hire’s character and chemistry with your organization, sustaining talent instead of merely retaining it, building a principles-based culture instead of a rules-based culture, cultivating employee trust, correcting an eroding culture, leading through service, and so much more.

When you bet on talent, you take risks. Sometimes, there are poor decisions and you learn to make better bets. But once you create the environment and the process to select and grow extraordinary talent, the return on investment is a remarkable culture .“- Dee Ann Turner, Bet on Talent

Devin Lee Duke, DevinLee@ChoicePublicity.com | 615.202.4083 | ChoicePublicity.comSarah Payton, Sarah@ChoicePublicity.com | 615.829.0977 |