DECORATED IN HISTORY SPIRITS - Wade Ceramics

S P I R I T SD E C O R A T E D I N H I S T O R Y

C O L L E C T I O N

INTRODUCTION

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With a philosophy based around creating

handcrafted items of the highest quality, our

porcelain flagons are renowned throughout the

international distilling industry. And that’s just

part of it.

Whether it’s for spirits, homeware, fragrance

or food, these are ceramics which combine

traditional artistry with over 200 years of expertise.

Following a process which ensures quality at every

stage of manufacturing – from product innovation

to state-of-the-art technology – this is how

we combine the best of British workmanship

with a contemporary, premium style.

Wade Ceramics is a British treasure.

Since 1810, we’ve been designing

and manufacturing ceramic

products which are admired the

world over.

The Famous GrousePage 7

Johnnie WalkerPage 16

Tullamore DewPage 19

Royal Salute7

BeenleighPage 12

Norfolk GinPage 23

Forest GinPage 24

Nelson’s GinPage 11

McQueen GinPage 20

Castle GinPage 8

KrakenPage 15

U S A

AU S T RA L I A

OT H E R C O U N T R I E S :

U N I T E D K I N G D O M :

It’s not just our location or our unique 200 year

history which sets us apart. We make the highest

quality ceramics for gifts, promotion and industry.

With a bespoke service guaranteed, we offer a low

cost of entry (£1000 per model) and a minimum

order quantity of just 1,000. But we can also easily

scale up, producing over 100,000

units a week.

Whatever the numbers, it’s good to know that

these are ceramics made from fully vitrified

porcelain — lead-free, food-safe and ISO 9001:2015

certified. Wherever possible, raw materials are

locally sourced to the factory in which a product

line is made and equally, wherever possible, waste

materials are carefully recycled.

Wade Ceramics is based in

Stoke-on-Trent, Staffordshire.

It’s also known as the Potteries —

the traditional home of ceramics in

England and famed across the world.

WHO WE ARE

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Having produced various decanters for The Famous

Grouse since 1993, Wade was also commissioned in

2011 to create something special to commemorate

the 30th year as the best-selling whisky in Scotland.

We worked closely with British wildlife artist Rodger

McPhail to ensure that the brand integrity was

maintained from concept to development, and into

production. This was achieved with Wade sourcing

and managing all production aspects of the decanter,

print and artwork supply.

The Famous Grouse porcelain decanter features

three illustrations of the brand’s iconic grouse

taking flight.

The product was cast and hand decorated by

Wade with 10,000 being produced. It was designed

to be reusable, as well as to promote the brand

overseas and further encourage sales.

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SP IR ITS COLLECTION

THE FAMOUS GROUSE

Wade Ceramics was delighted to partner with

Castle Gin — a locally inspired Staffordshire

company like us — in the creation of their new

ceramic bottle.

Castle Gin’s bottle takes inspiration from Mow

Cop Castle which sits between the counties

of Cheshire and Staffordshire. Their logo

incorporates the silhouette of the castle as well as

unspecified botanical sprigs alluding to the secret

ingredient recipe that is Castle Gin.

This local theme ran throughout by adding

the essence of Staffordshire in the design and

craftsmanship of the bottle, just as it is included in

the gin by the locally sourced ingredients found

on the beautiful nearby moors.

As a company based in the heart of Staffordshire,

Wade Ceramics takes great pride in every spirits

bottle we craft. This project in particular was a

great opportunity for us to seal Castle Gin’s history

with their own iconic branding.

CASTLE GIN


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Another Staffordshire manufacturer we are proud to

partner with is Nelson’s Gin — the only gin made on the

Derbyshire and Staffordshire borders. Its manufacture being

a sophisticated 21st century version of a ‘cottage industry’.

The initial order of 10,000 white ceramic gin bottles was

spread over three variants, London Gin, Navy Strength and

the award-winning Rhubarb and Custard Gin, with the

premium packaging complementing the gins on offer – some

of the only ones to be made with fresh hops.

Both Wade and Nelson’s Gin were delighted to team up –

not only because we’re so well suited, but also due to both

brands helping to generate wealth in the region.

However, certain challenges had to be overcome in

production. The bespoke height of the bottles meant that

our team was unable to fire using standard kilns. Instead, an

innovative approach was required, and a taller, intermittent

kiln was used for bisque and glazing.

With these bottles, the results speak for themselves.

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NELSON’S GIN


Complement a traditional, world-class rum with a

traditional, high-quality material. That’s exactly what

Beenleigh Rum did. As one of Australia’s oldest brands

of rum, its home since 1884 is the heritage-listed

Beenleigh Rum Distillery at Eagleby, Queensland.

Beenleigh crafts a range of world-class rums using

only the finest ingredients: pure Queensland

rainwater, premium molasses and their own

proprietary yeast. Therefore, the finest ingredients

deserve the finest material.

Since 2016, Wade Ceramics has been working with

Beenleigh to bring their design to life with our range

of fully vitrified porcelain. They provided us with an

existing ceramic bottle and with our skilled hand and

automated craftsmanship, we were able to replicate the

bottle to enhance their distinguished brand and look.

With Beenleigh Rum producing more and more

variants of their rum, and even brandy, our

partnership with the Australian distiller looks set to

flourish further in the future.

BEENLEIGH

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Wade Ceramics has worked with Kraken on their

limited edition rum bottle every year since 2015 and our

partnership is for the foreseeable future. The limited

edition decanter is a replica of products found on a

shipwreck after a supposed attack by the mythical sea

beast, the Kraken.

To keep the look of the bottles fresh, Kraken works with a

design agency to choose a new design each year. And we

work with Kraken to make it all possible.

Highly collectable and striking, the demand for the

Kraken bottle goes up each year. That’s why we supply a

greater quantity of limited edition bottles to keep

their customers happy.

Maybe that’s because each bottle we manufacture

for them is different. This is, of course, deliberate. We

intentionally ensure that no two bottles are the same due

to random spray techniques. It all helps to make these

sought-after bottles even more unique and desirable.

KRAKEN


JOHNNIE WALKER

For the launch of Johnnie Walker House in Shanghai

— a four story house used to market Scottish

whisky to Chinese consumers and tell the story of

the brand's history — Wade worked with Diageo

and creative agency LOVE in designing the Johnnie

Walker 1910 for display purposes.

As a series of commemorative edition bottles, this

told the story, in print, of the Johnnie Walker whisky

brand and its passage from Scotland to China

running around and across seven bottles.

Referencing the Chinese decorative style of blue

and white porcelain, the Johnnie Walker Blue brand

was a “for sale by invitation only” blend, with only

1,000 3 litre bottles being created.

Originally intended solely for the Shanghai

experience, the project was so successful that it

has been further developed and went to Beijing,

Chengdu, Miami, Inchyon, Taiwan, Schipol Airport,

and Seoul and then finally, a global bottle was

developed for the travel retail market.

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Wade Ceramics has worked in partnership with Tullamore

Dew for over 25 years, producing their distinctive ceramic

bottles, or as they refer to them, crocks.

Over this quarter of a century, we’ve produced over one

million crocks to house their Irish whiskey. Whilst the

design has been updated slightly from time to time, this is

a case of a classic container that doesn’t need revamping.

From sourcing and managing all production aspects of

the decanter, print and artwork, to casting the products

and decorating them by hand, we’re proud to have lent

our talents to this ongoing project.

As well as the UK market, you can find Tullamore Dew

crocks in Europe and the United States. That’s because a

Wade Ceramics design always travels well.

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TULLAMORE DEW


MCQUEEN GIN

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Producers of award-winning premium Scottish craft

gin, McQueen Gin is distinguished by unique flavours,

exceptional quality and distinctive packaging.

The original blue packaging of McQueen Gin has

since been internationally recognised, with the craft

gin distillers winning many coveted awards for their

handcrafted, bespoke ceramic bottles produced

by Wade. In particular their Sweet Citrus Gin, one

of 6 recipe variants in the range, has seen immense

success, winning Best Brand Design and Silver in the

Taste Category at the World Gin Awards 2018.

Not only do McQueen Gin have a traditional range of

bottles to be representative of their individual brand,

but together we have also crafted limited edition

packaging that is still truly unique yet recognisable to

the McQueen Gin brand. Now that, is the true craft of

standing out.


Every home crafted recipe needs a handcrafted bottle.

And with the distinctive artisan Norfolk Gin, Wade

Ceramics was more than happy to create their flagon.

Sometimes called a bathtub gin; a selection of

botanicals are prepared by hand and slowly steeped

in the ‘bathtub’. This gentle method gives Norfolk Gin

its irresistible flavour and uniquely delicate green tint.

Think fresh juniper aromas spiked with spice, citrus,

some sweetness, herbal and floral scents and you're

conjuring up the essence of Norfolk Gin.

As a gin which is steeped in the essence of Norfolk,

their bottle needed to represent the delicate

combination of the selected botanicals which have

been gently plucked from Norfolk Gin’s home in

Norwich. The twining vines of the design encompass

the logo, creating the allusion that the botanicals and

spices of the gin are enriched with the heart and soul

of Norfolk. Due to our high-quality ceramics and hand

finished manufacturing, Wade Ceramics is proud to be

the supplier of Norfolk Gin’s bottles.

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NORFOLK GIN


As the only gin to have ever been awarded

two separate Double Gold medals at the San

Francisco World Spirits Competition, Forest Gin

was the perfect match for Wade.

This is family-distilled, aromatic gin that’s created

in small batches of 75 bottles. Using a mixture of

foraged and sourced ingredients – from custom

loose leaf tea to the oolong and Italian bergamot –

these were then blended with forest spring water

to create a spirit that meets the highest of quality.

Alongside the original Forest Gin bottle, we also

crafted a beautiful bottle for Forest Gin’s special

Earl Grey edition. The bespoke porcelain design

was decorated with locally commissioned

artwork, creating a bottle that’s just as good as the

award-winning gin inside.

FOREST GIN

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ROYAL SALUTE


A family of blended whiskies targeted at export

markets around the world, Royal Salute was originally

launched in 1953 to commemorate the Coronation of

Queen Elizabeth II.

With the use of ceramic to produce luxury

commemorative decanters, we’ve enjoyed a working

relationship with the whisky makers Chivas Brothers

since 1982.

With over 20 products and variants, this range not only

showcased the different sizes and colours available,

but also the limited editions created by Colin Scott,

master distiller at Chivas Brothers. Wade is proud

to have worked on a range considered to be at the

pinnacle of this famous company’s portfolio.

D E C O R A T E D I N H I S T O R Y

T: +44 (0) 845 481 0206

F: +44 (0) 845 481 0207

E: [email protected]

wade.co.uk

WADE CERAMICS

Bessemer Drive, Stoke-on-Trent,Staffordshire, ST1 5GR, UK

HOW TO ENQUIRE

Contact us directly at www.wade.co.uk to make enquiries.

DECORATED IN HISTORY SPIRITS - Wade Ceramics

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