1) In what ways does your digipak use, develop or challenge forms and conventions of real media products?

Front panel and album cover of ‘Won’t dance’

We chose clear and simple font in capital letters in red which fits the colour scheme we have been maintaining throughout all three products.

The album title is not in bold so that it can be distinguished from the artists name but is still in red.

Her lips are in a nude shade which doesn’t steal the attention from her blue eyes and the more important information: her name and the album title. It also follows the representation/genre we wanted to achieve (a natural makeup on the face).

We used the convention of air brushing her skin on photo shop to create a natural evenness.

The white background allows the image and the text to stand out which is conventional and popular amongst artists such as Beyonce's and Birdy.

We used the convention of editing her features, in this case her eyes. We used the digital technology ‘Photo shop’ to make them bluer and to create an intimate/personal connection between the artist and audience as if she were looking at you. We focused on her eyes in the music video so it had to be maintained in the digipak.

From digipak research I found out that it is conventional to have the artists name on the spine ‘Luna’ in the same font and colour on the front panel.

However, we challenged this convention, as we chose to put ‘Wont dance’ in black as it not only was because we thought that it would make it easy to find when all your CD’s are stacked in a row.

Our album cover is similar to real media products in terms of a close up and the text

Screen shot from Google images

White backgrounds They are all medium close up shots

We used the convention of including a unique message to fans from the artist is popular because it was a repeated feature I found amongst the artists I researched in my digipak analysis. This paragraph that we wrote allowed the audience to gain a personal insight to Luna as well as allowing Luna to connect with her fans.

The image was again conventionally photo shopped. We edited her skin and the colours in attempt to make the ordinary image stand out.

We opted for a white background to maintain the colours used on other panels and in the other two products.

From target audience feedback, we were told that this panel reminded them of this album. Despite being male and of a different genre Peter Gabriel’s album cover for ‘So’ is similar to the image we took. He is positioned to the right of the frame and there is enough room on the right to included any text.

CD portionWe used the convention of having a circular portion design where the CD fits in. We chose to make this section a moon shape. We chose a moon because it connects to our artists name ‘Luna’ which means moon. It also links to my research and planning where I discovered that the colour grey/silver relates to moon cycles and female energy.

The image was conventionally edited and we decided to use it to fill the whole panel. She is wearing the same dress from the music video which might remind the audience of the music video.We used an opacity setting to layer the images.

We went against the convention of having separate photography between the music video and digipak in this panel because this image is taken from a point in the music video. We wanted to provide a sense of performance in the digipak, because in audience feedback we learnt that Luna was coming across as a model rather than an artist. By taking a shot of her in action captured a real sense of her performance factor.

We developed the convention of artist character by selecting this costume which strays away from the model look we portrayed in the video and shows another side to Luna (depth of character). This is an easy outfit to achieve and may initiate fans to purchase clothing similar to hers. All the outfits we used are from affordable high street shops.

The red background emphasises one of the major themes in the song which is love. This colour signifies love.

There is a light source from above, lighting the frame. The high key lighting emphasises happiness. It allows us to show depth to the character .

A lot of our target audience feedback mentions how this shot in particular is extraordinary. We took this shot from the video and one commented that she is ‘most connectable as an artist’ at this point. I think that our choice of a medium close up camera angle, high key lighting , choice of costume and the in action shot combined well to produce this effect.

From digipak research I noticed that most digipaks had lyrics on at least one of their panels so we used this convention and we placed the lyrics on the mirror.

We used generic signifiers such as the mirror which symbolises wealth and sophistication.

We lit the frame so that a ray of light was on her face (high key lighting).

This costume is worn in the music video which again could remind the audience of the music video and reinforces the link between the main and ancillary task.

Back panel Conventional: This the record label we chose: ‘Cherry Red Records’

The names of the songs that feature on the album

Red lipstick links to the theme of love

Conventional: Privacy details

Conventional:Barcode

The image fills the background and was planned so that the song lyrics could fit on the left.