Decoded Fashion Recap (1)
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DECODED FASHION + BEAUTY NEW YORK SUMMIT, 2016 PRESS RECAP
Transcript of Decoded Fashion Recap (1)
DECODED FASHION + BEAUTY NEW YORK SUMMIT, 2016
PRESS RECAP
OVERVIEW Marking the fifth Decoded Fashion New York Summit, Decoded Beauty launched and opened up the conversation to the most disruptive and innovative technologies shaping the new era of beauty.
Discussion highlights included: • JuE Wong of Elizabeth Arden delving into the
mistakes that the beauty industry is making in the digital era – “It’s not about selling, it’s about having a community that believe in us; don’t think of a brand, think of having a solution that you need to serve a customer.”
• Kevin Gould of Beautycon Media speaking about Gen Z and their relationship with beauty – “Gen Z want a consistent story, a real story. They want a brand to present a real narrative grounded in reality. The culture of perfection does not exist for them.”
INVITE
Amber Kallor, Fashion Unfiltered Andrea Nagel, CW Beauty Insider Ashley Paintsill, FashInvest Catherine Salfino, Sourcing Journal Chantal Fernandez, Business of Fashion David Yi, Very Good Light Erika Flynn, Galore Gary Sharma, Gary’s Guide Jessica Couch, FashInvest Julianne Carell, Glamour
Kristen Bateman, The Observer Kristen Heinzinger, The Daily Front Row Layla Ilchi, WWD Lyndsay McGregor, Sourcing Journal Madison Feller, Cosmopolitan Marisa Bryant, Galore Richard Kestenbaum, Forbes Stephanie Wong, Bloomberg Tara Donaldson, Sourcing Journal Veronica So, LSN
PRESS ATTENDEES
VENUE / DECODED FASHION
VENUE / DECODED BEAUTY
VENUE / THE FROW
VENUE / THE MENTORSHIP HUB
VENUE / DISCUSSION
VENUE / COCKTAILS
PRE-SUMMIT COVERAGE
FashInvest UVM: 10,000
POST-SUMMIT COVERAGE
Entrepreneur UVM: 13,906,432
POST-SUMMIT COVERAGE
FashInvest UVM: 10,000
POST-SUMMIT COVERAGE
FashInvest UVM: 10,000
POST-SUMMIT COVERAGE
Galore UVM: 134,339
POST-SUMMIT COVERAGE
Galore UVM: 134,339
OBSERVER UVM: 4,205,261
POST-SUMMIT COVERAGE
OBSERVER UVM: 4,205,261
POST-SUMMIT COVERAGE
OBSERVER UVM: 4,205,261
POST-SUMMIT COVERAGE
OBSERVER UVM: 4,205,261
POST-SUMMIT COVERAGE
OBSERVER UVM: 4,205,261
POST-SUMMIT COVERAGE
POST-SUMMIT COVERAGE
SOURCING JOURNAL UVM: 40,829
POST-SUMMIT COVERAGE
SOURCING JOURNAL UVM: 40,829
POST-SUMMIT COVERAGE
SOURCING JOURNAL UVM: 40,829
POST-SUMMIT COVERAGE
SOURCING JOURNAL UVM: 40,829
POST-SUMMIT COVERAGE
SOURCING JOURNAL UVM: 40,829
POST-SUMMIT COVERAGE
WWD UVM: 2,207,766
SOCIAL MEDIA
#DFNYC
@ciprianaquann 101k followers
@eyefituofficial 17.5 k
SOCIAL MEDIA
#DFBEAUTY
@aliciayoon212 9.3k followers
@ninaojeda 5.9k followers
@randistic 1.8k followers
SOCIAL MEDIA
@factorypr 15 k followers
@ciprianaquann 101k followers
@gg_georgie_greville 1.9k followers
#DFBEAUTY
HEADLINES “The beauty summit was held in order to focus on the rethinking of beauty through digital and disruptive
technologies, including panels on beauty influencers, consumer trends and communication with Generation Z, among others.”
--- WWD
“Now is the time for brands to be partnering with tech entrepreneurs,” the panel unanimously said. “Brands should be looking to reach out and join with tech entrepreneurs.”
--- FashInvest
“In the hallway, outside the overbooked meeting rooms where panels took place, there were informational booths on technology startups that are challenging the way we shop, changing how we wear clothes and
innovating the overall approach to fashion.” --- OBSERVER
“Buying Clothes online can be daunting. Startups utilizing emerging technologies are trying to change that.”
--- Entrepreneur
