DECLARE YOUR INNER EXPERT Deborah Giboa, MD .
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DECLARE YOUR INNER EXPERT Deborah Giboa, MD www.AskDoctorG.co m
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Transcript of DECLARE YOUR INNER EXPERT Deborah Giboa, MD .
D E C L A R E Y O U R I N N E R
E X P E RTDeborah Giboa, MD
www.AskDoctorG.com
WHYDO YOU WANT TO
DECLARE?
• Grow your platform• Make more $• Spread your
message – what’s yours?• HELP PEOPLE!
WHAT IS CLAIMING EXPERTISE?
• Sharing your passion• Offering tools• Responding to events• Teaching, leading,
facilitating…• Showing your worth
Solving a problem.What can you solve?
Conference
speaker
Book
published
TV
appearan
ce
Brand ambassadorAttendees
at a
session
ColumnistCollaboration
WHEN YOU WANT _______
$$$$ Product
developmen
t
Create community
HOW DO CLAIM YOUR EXPERTISE?
• Source For Friends• Source For Communities• Local Paper• HARO helpareporter.com
SPEAK IT WHERE?
• Live events – Introductions, moderating, panels, workshops,
keynotes
• Courses – Live, online, video
• Media – Podcast, internet, radio, TV
Which is your biggest goal?
“EXPERTING”… HOW?
1. Start! 2. Build:
- Skill- Credibility- Resume- Proof
3. Market
GETTING THE GIGS
1.Who needs your message? 2.Where are you already in?3.Who do you know?4.Who could you meet?
Yeah, but WHERE?
WHERE IS YOUR AUDIENCE?
• Schools– Administrators, teachers,
students, parents
• Service organizations– Leadership, staff, clients
• Companies– Leadership, employees,
customers
• Government agencies– Military base, local
government, public service
• Faith groups
– Staff, members, outreach
• Trade/professional associations– Nat’l, state, local
• Religious organizations– Nat’l, state, local
• Higher ed– Colleges, sororities, alumni,
staff, student groups
HOW DO YOU GET IT?
1. Find a connection2. ID the decision-maker.
~ Never take a no from someone who doesn’t have the power to give a yes.
~Ask great questions.~Name the problem you can solve.
3. Be more than they imagined!
HOW DO YOU GET PAID? What’s your “happy” price? Saying yes to something
means saying no to something else
Believe
Learn More At:www.AskDoctorG.com/join
Twitter: @AskDocG
Email: [email protected]
Facebook: AskDoctorG
Grab
these
today! Available now!
