Decisions made by intermediaries
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Transcript of Decisions made by intermediaries
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What marketing decisions do these intermediaries make?
Presented by: Haneesh Vengala IIT MADRAS
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Marketing decisions of retailers
• Target Markets
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• Retailers must decide which channels to
employ to reach their customers.
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• The retailer’s product assortment must match the target market’s shopping experiences in breadth and depth.
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• After deciding on product-assortment strategy , the retailer must establish sources, policies and practices.
• Stores are using direct product profitability
to measure product’s handling costs
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• Prices must be set in relationship to target market, product-and-service assortmet mix
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Order Procesing
• Companies today should try to shorten
order-to-payment cycle
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Warehousing
• Companies should locate the places to store their stock.• Companies might centralize its inventory
and use fast transportation to fill orders
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Inventory
• Inventory cost increases at an accelerating rate as customer-service level approaches 100 percent.
. Company needs to balance order-processing and
inventory-carrying costs
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. Transportation choices affect product pricing,on time
delivery and condition of goods which affects customer
satisfaction.
. Companies should consider Containerization.
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The End
Credits: Google Images
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