Deciding on marketing organizations

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How should the company manage and organize its International activities ?

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Transcript of Deciding on marketing organizations

Page 1: Deciding on marketing organizations

How should the company manage and organize its International activities ?

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Depending on their level of International Involvement ........

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Export divisionInitial stage when firm just ships out the goods

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International DivisionCompanies engage in several international markets

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Global OrganizationTreats World as a Single Market

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Global Integration National Responsiveness

Choose accordingly .....

And if there is a tie.......

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“Glocal” strategy

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Thank you

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DisclaimerCreated by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com

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