A corporate decentralisation experiment

Hi, I’m @kodel

I work in

this

big building

www.pro

ximus.be

d10e.biz

14K smart colleagues

many great ideas

why thou so slow?

big wheels keep on turning

What is it like to work there?

d10e.biz

Internal innovation on non-core projects in an isolated environment with dedicated budget, people and governance.

Succes!

(but: how to move to the core?)

First innovation attempt

Decentralisation Let’s look at some examples

Not so impressed with solar energy

Very impressed with Drupal (& Linux & Apache & …)

Conclusion: Infrastructure is hard

Proximus Move Bootcamp

Goal: find ideal telco for millennials

d10e.biz

We created a framework (not a plan)

Mixed team from Proximus & externals

Focus on 1 location

Give full autonomy

What we did for Proximus Move

Discovery TV-night with friends

Onboarding Chat to become a customer

Delivery MiFi + Chromecast

Product City Experiences

Decentralise a corporate

d10e.biz

A large distance between the task an individual needs to do and the value they create for a customer.

In the end, people become unhappy and unnecessary tasks remain in the process.

Problem

Result: experience based decisions

some things flow

back to the corporate

other things become

a local organisation

boot

cam

p te

am

d10e.biz

1. Find a big pain point of your organisation

2. Create a safe environment for failure

3. Work in public (vlogging) with real customers

4. Create local teams to replicate the effort

Conclusion

d10e.biz

Large companies still follow a command-and-control model of organisation. This means they are outpaced by smaller organisations with more efficient decision making. In this talk, you will learn how your corporate organisation can partially be decentralised for areas where agility is more important than predictable results. The talk will be illustrated by the case of Proximus Move, an initiative to create a local and personalised telecom experience for youngsters in Belgium.

How a corporate organisation can respond to decentralisation