DECA Insight September/October 2011

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INSIGHT

BLAZER PATCH EXCHANGE It’s time to update your style. Get the inside info.> PAGE 8

CERTIFIED TRAINERSDECA certified 24 trainers to deliver DECA professional development. > PAGE 2

ASPIRE HIGHERUse this tool to develop a plan to participate in DECA’s new campaigns.> PAGE 3

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

September/October 2011No. 5

ROGER CARTEE

DID YOU KNOW?

> More than 90% of DECA members plan to continue their studies in marketing, finance, hospitality and business management or become entrepreneurs.

> More than 86% of DECA members report an A or B average.

> More than 27% of DECA members are very interested in starting their own business.

As DECA advisors, one of the things we tell our student members at the

beginning of the year is to set realistic goals that force them to move outside their comfort zones. Welcome back to the beginning of a new year that should change the comfort zone for all of us as we challenge our members to ASPIREHIGHER.

DECA continues to grow, expand and change each year as we implement new and ambitious ideas and opportunities for our members. Excitement and anticipation fill the air as our new brand takes hold, a new blazer patch has been introduced and a new year with new members is upon us.

We all know about the dedication and hard work that are needed to be successful. When we ask our members to ASPIREHIGHER, we ask them to confront challenges they have never faced before and to hurdle obstacles blocking their path to achievement. Renewed participation in DECA, more chapter involvement, ambitious community projects and more school and parental involvement coupled with dedication and hard work will instill ASPIREHIGHER

principles in our members in positive and powerful ways.

As president of DECA Inc., I pledge to support you in any way that I can so that you and your members are able to successfully face the many challenges of a difficult future.

To me, the beginning of each year has always been like taking members to spring training. How will your year start? Will your members take up the challenge to ASPIREHIGHER? Will they make it to the “World Series” in Salt Lake City in April? I wish you the best as you offer your members the keys to success and opportunity and I look forward to seeing all of you at ICDC in Utah.

Sincerely,

Roger Cartee, PresidentBoard of Directors, DECA Inc.

FROM THE PRESIDENT OF DECA INC.

Challenge yourself and your members to ASPIREHIGHER

Don’t just settle for the standard when you can ASPIREHIGHER, a theme that challenges ambitious DECA chapters, members and advisors to reach their peak potential. Through goal setting and visioning, DECA members can build upon their current strengths and attributes through their desire to engage in DECA activities that prepare them for college and professional careers. <www.deca.org/page/aspirehigher

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Published four times each year (Sept./Oct., Nov./Dec., Jan./Feb., April/May) by DECA Inc. Copyright © 2011 by DECA Inc.

INSIGHTPUBLISHEREdward L. DavisEDITORChristopher YoungEDITORIAL COMMITTEEShirlee KyleShane ThomasMichelle Walker

CORRESPONDENCEDECA INSIGHT1908 Association DriveReston, VA 20191-1594(703) 860-5000(703) 860-4013 [email protected]

Twenty-four DECA advisors earned cer-tification as DECA trainers at the second DECA Train the Trainer certification course held June 9-11, 2011, at DECA Inc. head-quarters in Reston, Va. The certified trainers are charged to deliver professional develop-ment on behalf of DECA during the 2011-2012 academic year.

DECA’s education department designed the certification program to train key leaders of associations to effectively deliver presen-tations and content useful to DECA’s local chapter advisors.

Five unique workshops that can be deliv-ered in a variety of formats at local and state professional development conferences or events were presented. Topics included:

• Building a Successful Program with DECA

• Organizing Your DECA Chapter• Promoting Participation in DECA• Creating Brand Champions for DECA

Chapters• Enhancing Instruction with DECAIn addition, a DECA Update was provid-

ed to educate chapter advisors on new DECA programs and changes in the competitive events program. As part of the training ma-terials, classroom instructional ideas were included to be utilized at the workshops.

As part of the certification program, the trainers created an association professional development plan to implement during the upcoming academic year.

DECA CERTIFIED TRAINERS FOR 2011-2012

> Deb Moore, Arizona DECA> Derrick Lyons, California DECA> Carl Schmidt, California DECA> Mary Whited, California DECA> Brycen Woodley, California DECA> Donna McFadden, Massachusetts DECA> Stephanie Lolich, Minnesota DECA> Charlotte Bryant, Mississippi DECA> Stephanie Williams, Missouri DECA> Jan Butler, Nebraska DECA> Debi Cline, New Mexico DECA> Benton Spradlin, New Mexico DECA> Marsha Bock, Rhode Island DECA> Donna Crow, Texas DECA> Chad Fagan, Texas Collegiate DECA> Araceli Garcia, Texas DECA> Sandra Hinesly, Texas DECA> Erica Marshall, Texas DECA> Kimberly Pruiett, Texas DECA> Jen Hendrickson, Virginia DECA> Richard Totten, Virginia DECA> Ryan Witzig, Virginia DECA> Betty Sias, West Virginia DECA> Holly Gregory, Wisconsin DECA

DECA TRAIN THE TRAINER CERTIFICATION COURSE

New cadre of DECA advisors ready to deliver professional development

<For more information about your association’s professional development opportunities, contact your association advisor.

DECA announces professional development that’s not to miss

DECA New Advisor Academy at the International CDCApril 29-30, 2012Salt Lake City, UT

DECA’s New Advisor Academy is de-signed to help DECA advisors understand their roles and responsibilities and learn how to integrate DECA into classroom in-struction. A special sharing session allows for new advisors to learn strategies from experienced advisors.<www.deca.org/events/icdc

DECA Train the Trainer Certification CourseJune 14-16, 2012Reston, VA

Designed to train key leaders of char-tered associations to effectively deliver presentations and content important to DECA local chapter advisors.<www.deca.org/advisors

DECA Chapter Advisor Summer InstituteJune 20-23, 2012Providence, RIJune 26-29, 2012Denver, CO

The three-day institute provides re-sources and generates new ideas to in-crease student achievement while mak-ing DECA an integral part of students’ learning experience. Content is delivered via new advisor and experienced advisor tracks. Sponsored and hosted by Johnson & Wales University.<www.deca.org/events/institute

DECA’s certified trainers and educa-tion department staff will present at vari-ous conferences throughout the fall and winter. Mark your calendars for these in-depth learning opportunities.

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PLANNING TOOL

MEMBERSHIPUse DECA’s Membership Campaign to guide your membership efforts this year and earn some awesome rewards that benefit you, your chapter and your members.

REFLECTIONSTake a few moments to reflect on your chapter’s membership in previous years. Identify strengths as well as opportunities for growth.

STRENGTHS OPPORTUNITIES

GOALBased on your reflections, identify goals that will take your chapter’s membership to a higher level. Your goals should be attainable but challenging — you and your members might surprise yourselves! Refer to the DECA Membership Campaign to see the awards you can receive for achieving the campaign’s set goals.<www.deca.org/events/membershipcampaign

ACTION PLANSNow that you’ve set your goals, develop action plans to help achieve them.

TO RECRUIT STUDENTS TO RECRUIT ALUMNI TO RECRUIT PARTNERS/PROFESSIONAL MEMBERS

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2011-12 |

DEADLINE FOR RECOGNITION:December 1, 2011NO REPORTING NECESSARY! JUST ENTER YOUR MEMBERS.If 20 more students than last year cannot be achieved, the chapter may

substitute them with additional alumni or professional members.Reward items shown are for pictorial purposes. Actual items may vary.

FOR DETAILS AND RESOURCES, VISIThttp://www.deca.org/events/membershipcampaign

SUMMIT | RECRUIT

MORE STUDENTSTHAN LAST YEAR ALUMNIPARTNERS +PROFESSIONALS

REWARDS

+ + SPECIAL PLAQUEADVISOR SHIRT

CHAPTER PROFILED ON DECA.ORG

FREE CURRICULUM

COMPLIMENTARYBLAZER PATCHEXCHANGE*VIP SEATS AT ICDC 2012

PEAK | RECRUIT


+ +REWARDS

SPECIAL CERTIFICATE

ADVISOR SHIRT


FREE CURRICULUM

COMPLIMENTARYBLAZER PATCHEXCHANGE*PINNACLE | RECRUIT


+ +REWARDS

SPECIAL CERTIFICATE

ADVISOR SHIRT

FREE CURRICULUM

COMPLIMENTARYBLAZER PATCHEXCHANGE*

MEMBERSHIPCAMPAIGN

SUMMIT LEVEL

PEAK LEVEL

PINNACLE LEVEL

MORE STUDENTSTHAN LAST YEAR

ALUMNI PARTNERS +PROFESSIONALS

+ +

DEADLINE FOR RECOGNITION: DECEMBER 1, 2011

CHAPTER

Challenge your chapter to ASPIREHIGHER this year by participating in DECA’s new campaigns. Use this tool with your members to map your plan of action. We can’t wait to see you at the summit!

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CHAPTER PROMOTIONUse the DECA Week Promotional Campaign to guide your chapter’s promotional efforts this year and earn some awesome rewards that benefit you, your chapter and your members.

REFLECTIONSTake a few moments to reflect on your chapter’s previous promotional activities. Identify strengths as well as opportunities for growth.


GOALBased on your reflections, identify goals that will take your chapter’s promotional efforts to a higher level. Your goals should be attainable but challenging — you and your members might surprise yourselves! Refer to the DECA Week Promotional Campaign to see awards you can receive for achieving the set goals.<www.deca.org/events/decaweek


SCHOOL OUTREACH ACTIVITIES SUCCESS STORIES OF ALUMNI COMMUNITY OUTREACH ACTIVITIES

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PINNACLE

REWARDS

SCHOOLOUTREACHACTIVITIES

SUCCESS STORIESOF ALUMNI COMMUNITYOUTREACHACTIVITIES

+ +SPECIAL CERTIFICATE

DEADLINE FOR RECOGNITION:November 15, 2011.Reward items shown are for pictorial purposes. Actual items may vary.

FOR DETAILS AND RESOURCES, VISIThttp://www.deca.org/events/decaweek

PROMOTIONAL CAMPAIGNSUMMIT

REWARDS

SPECIAL PLAQUECHAPTER PROFILED ON DECA.ORG




+ +GUIDING PRINCIPLESPOSTER SERIES

PROMOTIONALPENNANT

PEAK

REWARDS

COMPLIMENTARYBLAZER PATCHEXCHANGE*SCHOOL

OUTREACHACTIVITIES



GUIDING PRINCIPLESPOSTER SERIES

OCTOBER 9-15, 2011

Participate in DECA Week and report your activities online.


SUMMIT LEVEL

PEAK LEVEL

PINNACLE LEVELSCHOOL

OUTREACH ACTIVITIES

SUCCESS STORIES OF ALUMNI

COMMUNITY OUTREACH ACTIVITIES

+ +

DECA WEEK:OCTOBER 8-15, 2011

SUBMISSION DEADLINE: NOVEMBER 15, 2011

COOL IDEAS• Ask DECA members to select underclassmen

and invite them to donuts or pizza, and show a slideshow of activities and the DECA promo DVD.

• Ask a business partner to give an industry expert presentation as a guest speaker.

• Chapter officers can visit your local National Advisory Board partners and share information about DECA. http://www.deca.org/partners/

• Put DECA diamonds on members’ lockers.• Host a community service activity and call it

“DECA Serve Day.”

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ENTREPRENEURSHIP ACTIVITIESUse the DECA Global Entrepreneurship Week Campaign to guide your chapter’s efforts to promote and engage in entrepreneurship this year and earn some awesome rewards that benefit you, your chapter and your members.

REFLECTIONSTake a few moments to reflect on your chapter’s previous entrepreneurship activities. Identify strengths as well as opportunities for growth.


GOALBased on your reflections, identify goals that will take your chapter’s entrepreneurship efforts to a higher level. Your goals should be attainable but challenging. Refer to the DECA Global Entrepreneurship Week Campaign to see awards you can receive for achieving the set goals.<www.deca.org/events/gew


SCHOOL OUTREACH ACTIVITIES SUCCESS STORIES OF ALUMNI ENTREPRENEURS


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DEADLINE FOR RECOGNITION:December 20, 2011.Reward items shown are for pictorial purposes. Actual items may vary.

FOR DETAILS AND RESOURCES, VISIThttp://www.deca.org/events/gew

GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGNSUMMIT

REWARDS

SPECIAL PLAQUE




SUCCESS STORIESOF ALUMNIENTREPRENEURS

COMMUNITYOUTREACHACTIVITIES

+ +ENTREPRENEURSHIPPOSTER

PEAK

REWARDS






PINNACLE

REWARDS






ENTREPRENEURSHIPPOSTER

NOVEMBER 14-20, 2011

Participate in DECA’s Global Entrepreneurship Week campaign and report your activities online.

SUMMIT LEVEL

PEAK LEVEL


OUTREACH ACTIVITIES

SUCCESS STORIES OF ALUMNI

ENTREPRENEURS


+ +

GLOBAL ENTREPRENEURSHIP WEEK: NOVEMBER 14-20, 2011

SUBMISSION DEADLINE: DECEMBER 15, 2011

COOL IDEAS• Highlight DECA members who own their own

businesses.• Host an entrepreneurship workshop for

elementary or middle school students.• Read facts about entrepreneurship each day on

the announcements.• Invite a local entrepreneur to speak at a chapter

meeting or during class.• Partner with a local organization, college or

business to host an entrepreneurship-related activity.

Be sure to also sign up with GEW before

November 14 at gewusa.org/register

Please indicate that you are affiliated with DECA.

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ADVOCACYUse the DECA Advocacy Campaign to guide your chapter’s advocacy efforts during Career and Technical Education Month in February and earn some awesome rewards that benefit you, your chapter and your members.

REFLECTIONSTake a few moments to reflect on your chapter’s previous promotional activities. Identify strengths as well as opportunities for growth.


GOALBased on your reflections, identify goals that will take your chapter’s advocacy efforts to a higher level. Your goals should be attainable but challenging — you and your members might surprise yourselves! Refer to the DECA Advocacy Campaign to see awards you can receive for achieving the set goals.<www.deca.org/events/ctemonth


SCHOOL OUTREACH ACTIVITIES PUBLIC POLICYMAKERSOUTREACH ACTIVITIES


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PINNACLE

REWARDS




FOR DETAILS AND RESOURCES, VISIThttp://www.deca.org/events/ctemonth

ADVOCACY CAMPAIGN | FEBRUARYSUMMIT

REWARDS

SPECIAL PLAQUECHAPTER PROFILED ON DECA.ORG




+ +GUIDING PRINCIPLESPOSTER SERIES

PROMOTIONALPENNANT

PEAK

REWARDS

COMPLIMENTARYBLAZER PATCHEXCHANGE*SCHOOL

OUTREACHACTIVITIES



GUIDING PRINCIPLESPOSTER SERIES

CAREER AND TECHNICAL EDUCATION MONTH

DEADLINE FOR RECOGNITION:March 15, 2012Reward items shown are for pictorial purposes. Actual items may vary.

Complimentary blazer patch exchange for all your chapter’s patches.

Participate in the Advocacy Campaign and report your activities online.


SUMMIT LEVEL

PEAK LEVEL


OUTREACH ACTIVITIES

PUBLIC POLICYMAKERS

OUTREACH


+ +

CAREER AND TECHNICAL EDUCATION MONTH:FEBRUARY 2012

SUBMISSION DEADLINE: MARCH 15, 2012

COOL IDEAS• Show the impact of DECA to potential students

in your school as they enroll for classes.• Encourage local public policymakers to issue a

statement of support of DECA.• Contact local media outlets to ask them to play

a public service announcement about DECA’s impact.

• Tweet policymakers on Twitter and ask members to post a Facebook status about the impact of DECA.

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ONLINE MEMBERSHIP SYSTEM UPDATE

Instantly print personalized DECA membership cardsDECA is pleased to announce a new feature to the online membership system that allows you to print personalized membership cards for your members – immediately!

After you submit your members, go to reports and select membership cards. You can then print cards for everyone on your roster or select specific names to print. A PDF will be generated with the personalized membership cards. If you add more members, you also have the option to print only those additions. The membership cards are formatted to Avery Business Card 28877. Crop marks are provided if you wish to print them on cardstock and cut. If you have any questions, you may contact DECA’s Data Management Department at (703) 860-5000.

DECA will continue to send membership pins to chapters once membership dues are paid. Our membership pins will prominently feature the DECA logo displaying membership in our organization.

Because of our new campaigns and our expanded programs across all four career clusters, we will no longer be tracking 100% membership. We invite you to participate in the new campaigns to earn more awesome rewards than ever before!

CONFERENCE CALENDAR

DECA conferences connect to the classroomBe sure to mark your calendar for these educational conferences that bring learning to life.

November 3-5, 2011 | ChicagoINNOVATIONS + ENTREPRENEURSHIP CONFERENCE

November 10-12, 2011 | San DiegoWESTERN REGION LEADERSHIP CONFERENCE

November 11-13, 2011 | Little RockSOUTHERN REGION LEADERSHIP CONFERENCE

November 18-20, 2011 | PhiladelphiaNORTH ATLANTIC REGION LEADERSHIP CONFERENCE

November 30-December 4, 2011 | NYCNEW YORK EXPERIENCE I

December 2-4, 2011 | OmahaCENTRAL REGION LEADERSHIP CONFERENCE

December 7-11, 2011 | NYC NEW YORK EXPERIENCE II

February 1-5, 2012 | OrlandoSPORTS + ENTERTAINMENT MARKETING CONFERENCE

April 28-May 1, 2012 | Salt Lake CityINTERNATIONAL CAREER DEVELOPMENT CONFERENCE

<http://www.deca.org/conferences/highschool

BRANDING AND MESSAGING

Help maintain the integrity of DECA’s brand by reviewing logo guidelinesIf you’re going to be using the DECA logo, please take a moment to review DECA’s guidelines for the use of the DECA logo, emblems and insignia. This important document, available on the DECA website, explains the appropriate use of the logo. In order to protect the DECA logo and ensure our chapters receive quality products at a reasonable price, DECA requires permission to be granted for all uses not on the approved list. OFFICIAL COLORS: The official colors of the organization are blue and gold. The DECA logo may be printed in blue, gold, white, silver and black. <http://www.deca.org/library

BE A HERO

New publication to help new chapter advisorsIf you’re a newer chapter advisor – or a veteran DECA advisor looking to reenergize your chapter – check out this new publication designed to empower DECA advisors to help their members get the most out of the DECA experience. Topics include: about DECA, advisor roles, chapter management, DECA programs, gaining support and cool ideas. <http://www.deca.org/issues/25

2011-12MEMBERSHIP CARD

MEMBER NAME

WWW.DECA.ORG Claire Coker

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EXCHANGE YOUR PATCHES FOR FREE

DECA will provide blazer patch gift certificates for all your chapter’s patches if you reach the pinnacle, peak or summit

level of these campaigns.

WHERE DO I SEND MY OLD PATCH?Please send old patches, along with certificates or payment ($5.00 per patch) to:

DECA BLAZER PATCH EXCHANGE1908 Association Drive

Reston, VA 20191When returning your DECA blazer patches, please include contact information.

HOW DO I OBTAIN A NEW PATCH?

1. You will be required to EXCHANGE an old patch for the new patch.

2. The price of a new blazer patchis $5.00 or 1 blazer patch gift certificate.

3. The old DECA patch will still be acceptable for competitors at the ICDC.

FOR QUESTIONS, PLEASE CONTACT 703.860.5006 or [email protected]

BLAZER PATCH GIFT CERTIFICATES WILL ALSO BE PROVIDED TO:

1. Chapters that purchase custom products (such as chapter t-shirts or polos) will earn 5 certificates.

2. Chapters that make purchases of $250 or more will earn 1 certificate for every $250 spent (between September 1, 2011 and April 1, 2012)

3. Chapters that are DECA Images most active customers.

Anyone who purchased a blazer between September 1, 2009 and

September 1, 2011 will automatically be sent a certificate.

DECAMEMBERSHIP CAMPAIGN

DECAGLOBAL ENTREPRENEURSHIP

CAMPAIGN

DECA WEEK PROMOTIONAL CAMPAIGN

DECA ADVOCACY WEEK CAMPAIGN

BLAZER PATCH EXCHANGE

UPDATE YOUR STYLEDECA is pleased to unveil the new official blazer patch that displays the

highly popular new DECA logo. It completes the new DECA look.

DECA Insight September/October 2011

Documents

Transcript of DECA Insight September/October 2011