Debunking 5 myths in SEO copywriting
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Transcript of Debunking 5 myths in SEO copywriting
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SEO copywriting mythes & tipsSES Amsterdam, 18-03-2010
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De mythes
• Keyword stuffing
• Less = more
• This boring headline...
• SEO copywriting = saaie teksten
• Content = King
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Keyword stuffing #1
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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SEO copywriting mythes | David Brinks & Ramon Eijkemans
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SEO copywriting mythes | David Brinks & Ramon Eijkemans
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n#1
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Tip: Polysemie
'Vliegen naar <bestemming> heeft een grote vlucht genomen'
'Links en rechts merken we dat link building meer aandacht krijgt'
'Als achter vliegen vliegen vliegen, vliegen vliegen vliegen achterna' → niet doen ;)
#1
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Tip: Interpunctie
'Wilt u graag op vakantie? Frankrijk is dan een populaire bestemming!'
'Op zoek naar een nieuwe DVD-recorder? Vergelijken doe je op <site>!'
#1
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Tip: Variatie, uitleg etc
Je kunt je tekst ook gewoon langer maken...
Hoe? Uitleg, voorbeelden, persona's (komt nog)
#1
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Tip: User Generated Content
meer tekst eigen bewoordingen van zoekers goede feedback identificatie van je fans
#1
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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'Less is more'
'Mensen willen online niet de tijd nemen om te lezen, ze haken snel af'
#2
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Waarom wel lange teksten
Informational queries (wikipedia) Herhaling / synoniemen Trekken links aan Methodische en humanistische
persona's
#2
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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SEO copywriting mythes | David Brinks & Ramon Eijkemans
#2
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This boring headline... #3
'Telefoonboek schrijven'
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Tip: titelS #3
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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SEO copywriting = saai
– keyword density is irrelevant
– vier soorten persona's, dus variatie
– als je copywriter het dan nog niet kan/wil... ontslaan!
#4
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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SEO copywriting mythes | David Brinks & Ramon Eijkemans
#4
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SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Content = king #5
'if you build it, they will come' … right
… zeker geen alleenheerser!
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Google = democratie #5
Het is pas 'goede' content
als veel mensen dat zeggen
… links dus!
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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SEO copywriting mythes | David Brinks & Ramon Eijkemans
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#5
1 (echte) link > 25 keywords in je tekst
Roepende in de woestijn
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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Tip: Content strategie #5
= content creëren voor additionele doelgroep: linkerati
→ link building, pr, guerilla marketing, etc
SEO copywriting mythes | David Brinks & Ramon Eijkemans
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SEO copywriting mythes | David Brinks & Ramon Eijkemans