DEBORAH L. DAVIDSON2105 Westridge Road, Carlsbad NM 88220

303-847-1893 Cell ▪ deborahcelaya@rocketmail.com

Seasoned Business Owner/Senior Business Development Manager/Regional Sales & Marketing Manager – Accomplished sales and marketing professional known for delivering strong revenue and profit gains in highly competitive markets. Solid experience and select strengths that encompass territory management, key account development, staff training and team leadership. Bring over 25 years of extensive background in Marketing, Business Development, Event Production, Operations Management and Advertising. Consistently reaching revenue and sales goals bringing a high level of Productivity, Profitability, Leadership and passion to your organization.

AREAS OF EXPERTISE

Highly Analytical: Increased revenue goals for territory by over 28%, while managing over 300 units of leasing inventory for an $11 Million program. Developed sales program for new start-up business, personally bringing 40% of first year overall revenue to center.Financial Expert: Extensive experience in financial forecasting and analysis, profitability modeling, operating/capital budgeting, strategic planning and profit improvement.Operations Innovator: Repeated success in process re-engineering and restructuring, resulting in major improvements in efficiency and customer service, coupled with improving asset value.Empowering Leader: Provide strong leadership and mentoring for staff, managing business reorganisations and cross-functional team success. Led a successful sales team in AZ, NM, NV and CO to increase revenue and occupancy goals by over 32% per state on an annual basis.Promote Competitive Edge: Triumphant negotiator, closer and retainer of million dollar accounts achieved by B2B selling techniques. Promoted three times in three years with General Growth Properties, Inc. Negotiated deals at a local, regional and national level.

PROFESSIONAL EXPERIENCE

Superior Cleaning Services, LLC – Carlsbad, NMBusiness Owner 10/14 - Present

• Developed and implemented a business plan upon origination of venture.• Manage all aspects of business (Accounting, Marketing, Budgeting, HR, and PR).• Developed and built business from start up to generate a steady sales increase annually by leveraging accounts

to build credibility and introducing new sales tools and marketing collateral• Establishing a strong customer base of residential home owners, contractors, and commercial businesses.• Opened the market to the competition, persuasively overcoming customers’ concerns about product viability

through combination of techniques that included product demonstrations, a strong guarantee, and referral lead generation.

• Foster excellent relationships and referrals by building trust and rapport with customers.• Hire, train, and supervise cleaning specialists, providing guidance in use of products, on-the-job safety

guidelines, customer interactions, and effective presentation of project estimates.

Simon Property Group, Inc. – CO 6/12 – 2/13Director of Marketing and Business Development – Colorado Mills

• Responsible for identifying and creating revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals.

• Collaborate with RDBD to ensure that corporate programs/partnerships adhere to the rates, networks, etc. set forth in the property's pricing matrix. Negotiate all business and legal points with clients prior to contracting and manages all contract aspects of the sale including drafting appropriate legal language and addendums.

• Develop local sponsorship deals containing appropriate ROI, adherence to 30-day kick-out, non-exclusivity and non-competitive requirements with existing leases.

• Support all national media initiatives with local sales efforts to ensure goals are met and ROI is delivered for the company.

• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives, income, leasing, sales, overage rent, traffic and market share.

• Develop and manage media relationships to build strategic “added-value” opportunities which tie-into and support the center’s segmentation strategy, key platforms and core local programs.

• Accountable for measuring the overall impact of platform program(s) on center traffic and retailer sales.

• Create annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming and brand messaging in order to achieve center objectives.

• Manage all local Business Development revenue including completing monthly forecasts, collecting all A/R, working with corporate accounting to ensure proper income and/or expense accruals are completed and work on a deal by deal basis to true-up revenue for all large format media based on actual production costs.

Raceway Partners, LLC – Speed Raceway, Denver CO/Laguna Racing, Albany NY 5/10 - 10/14Sales & Marketing Manager (Independent Contractor)

• Sold and managed over 800 corporate events in first 9 months equaling over $900,000 in revenue and 40% of overall revenue for center in their first 11 months of business.

• Responsible for establishing and implementing a sales methodology, tracking the sales pipeline and measuring performance against sales quotas.

• Forecasted sales volumes, profit margins, and net profit and achieve clearly defined, mutually agreed upon revenue/gross profit targets.

• Responsible for monthly, quarterly and annual goals to ensure sales and marketing objectives align with overall company objective.

• Built relationship with major customer accounts and overseeing the creation of sales collateral, and maintaining relationships with outside vendors, partners and distributors, to include negotiating contracts with catering and liquor vendors.

• Marketing duties included planning, coordinating and implementing marketing programs to identify and acquire new customers that encompass meeting marketing expense budget.

• Develop and continuously evaluate/adjust promotional and advertising activities.

JHerzog & Sons, Inc. – Real Estate Investment & Management – CO 7/07 – 2/08Leasing Representative

• Utilized strong negotiation skills, superb customer service and management skills. I worked with National, Regional and local retailers, collaborating on long-term lease agreements, providing oversight for all aspects of leasing including; analyzing property and site plans to maximize occupancy and upgrade tenant/merchandise mix.

• Designed, budgeted and contracted tenant build-out and center capital improvements.• Established overall strategies and objectives to include: construction contracts, evictions, rent reductions, lease

termination agreements, assignments and lease renewals.• Managed and marketed portfolio while utilizing mall managers, real estate brokers, local governments,

convention contacts and research to identify new lease prospects.• Maintained investor relations through producing leasing activity reports on a monthly basis.

General Growth Properties, Inc. Real Estate Investment & Trust - CO 3/03 – 1/07Group Vice President of Business Development

• Maximized group’s specialty leasing revenue and increased occupancy through the negotiating and closing of multi-million dollar agreements, monitoring of activity, and the training and development of team members. Individually exceeded forecasted goal in Nevada by over $1 million in one center.

• Forecasted projected income for each center based on inventory and income goals set by company and NYSE. • Collaborated with team to ensure consistency with budgeting, reports and leasing retailers meeting company

visual merchandising requirements and standards of professionalism.• Prepared income goals and business plans for assigned centers through market evaluation, penetration and

expansion which included performance enhancement and succession planning. • Analyzed income variances to budget and goals, and made recommendations to President of Business

Development.• Kept abreast of competitive leasing trends, consumer trends and product prioritization in the industry.

EARLY/OTHER POSITIONS: Independent Contractor for Advertising Sales – Spotlight Magazine (2008)Advertising Account Executive – Denver Post (2010) Business Owner – Upholstery Plus & Design (1999-2003)Construction Administrative Supervisor: – Howard Hughes Corp. (1994 – 1999)Events Production Supervisor: – GES Exposition Services (1990-1995)

PROFESSIONAL MEMBERSHIPS:Member of Carlsbad Chamber of Commerce, Marketing Advisory Committee Member of Visit Denver, Member of SDMC Chamber, Parker Chamber, Highlands Ranch and Castle Rock Chamber

EDUCATION: Bachelors in Business ManagementUniversity of Phoenix Las Vegas, NV