Dear students,

Welcome on board! This booklet serves as a quick guide that answers some of the queries, you, as a BBA freshman might have.

In addition to the comprehensive curriculum the school offers, we strive to provide you extensive experiential learning opportunities. In the coming years, personal development and international exposure through various activities, such as exchange, internship and service learning projects are of crucial importance to everyone.

Don’t forget that we’ll always stand by to help you make smooth transition from college to university and plan your study pathways. Whenever you feel lost and need advice, talk to the staff of BBA Office or our academic advisors.

I encourage you to stay open to embrace new experiences and challenges as you embark on this inspiring, exciting and interdisciplinary learning experience from here.

Dr. Peter LauAssociate Dean & BBA Programme Director

Welcoming messageWelcoming Message

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ContentProgramme Intended Learning OutcomeKnowing your BBA CurriculumStudy Load & Academic IntegrityDeclare your ConcentrationDouble ConcentrationBusiness Executive Development Scheme Seeking HelpGraduation RequirementsFacilities and Resources Important Dates

P.4-5 P.6-7P.8-9

P.10-11P.12-13P.14-17P.18-19

P.20-24P.25

P.26-27

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Pogramme Intended Learning Outcome

Upon completion of the programme... ...

1. Students will have the fundamental knowledge and skills required for managing a business.

2. Students will have an in-depth understanding of an area of specialization such as accounting, economics, entrepreneurship, finance, human resources management, information systems and e-business management and marketing.

3. Students will have the oral and written communication skills and information technology skills necessary for working in a business environment.

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4. Students will be analytical and critical thinkers able to solve real-world business problems.

• how business is influenced by its environment, including economic, social-cultural, legal-political, technological, and other general conditions, as well as by an organization’s stakeholders.

• the global nature of contemporary business; and

• the value of business ethics and good corporate governance.

6. Students will have a broad exposure to non-business disciplines.

5. Students will have a solid understanding of

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Knowing your BBA Curriculum

• Accounting• Applied Economics• Entrepreneurship• Finance• Human Resources Management• Information Systems and e-Business Management• Marketing

The Seven Concentrations

Business Core 39 units

Concentration 21 units

Free Electives 30 units

General Education 38 units

NotesStudents must take at least 36 units of courses at level 3 and 4 to fulfil the graduation requirements.

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BBA Core CoursesACCT1005 Principles of Accounting IACCT1006 Principles of Accounting IIECON1005 Principles of Economics IECON1006 Principles of Economics IIFINE2005 Financial ManagementBUSI2026 Entrepreneurship and Innovative thinkingMKTG2015 Marketing ManagementBUSI2025 Organisational BehaviourISEM2005 Management Information Systems / ACCT2007 Accounting Information SystemsLLAW3007 Principles of LawBUSI3005 Business CommunicationsBUSI3006 Business Ethics and Corporate Social ResponsibilityBUSI3007 Business Research MethodsBUSI4005 BBA ProjectBUSI4006 Strategic Management

Year 1

Year 2

Year 3

Year 4 Free Electives(30 units)

General Education(38 units)

Concentration(21 units)

Business Core(39 units)

* These courses will be offered

in the first year for you

to sample the concentrations.

Programme Structure

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Study LoadStudents must register for a minimum of 12 units per semester to maintain a full-time studentship. Overloading of study units is generally not accepted. In special circumstances, when you intend to carry a study load exceeding 18 units in a semester, you’ll need to submit application to the Academic Registry and obtain support from the Concentration Coordinator (over 18 units) and the BBA Programme Director (over 21 units). Application form is available on AR website.

Study Load and Unit Transfer

Unit Transfer Students who returned from exchange can apply for transfer of units. You should note the followings:• Application of unit transfer could be submitted to

Academic Registry upon your return to HK. You don’t need to wait until the course result is known.

• You must provide the full course outline which includes information like class contact hours, subject topics, assessment method, textbook, etc. Incomplete submission will delay the processing and may have an impact on your future course registration or

graduation. 08

Academic IntegrityWhat is plagiarism?Plagiarism means taking someone else’s words or ideas and passing them off as your own. It is the most common form of intellectual dishonesty. A plagiarist, who attempts to obtain a scholastic grade by fraud, will be resulted in severe penalties in place at the university.

How to avoid plagiarism?• Do not copy the words that someone else has

written and pass them off as your own writing• Acknowledge the source properly and use quotation

marks, if you want to quote the exact words used by the author

• Do not simply paraphrase others’ idea and call it your own

• Visit the AR website if you need more detail: http://ar.hkbu.edu.hk/curr/avoid_plagiarism/

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After sampling different concentrations in the BBA Core

courses, non-ACCT students will be asked to declare their

concentration by the end of Year 1 before Year 2 begins.

There is no fix quota for each concentration, except for

Entrepreneurship Concentration which selection interview

might be required.

Declare your Concentration

February March January

January (Beginning of Sem 2)

1. Students receive email from B B A P ro g ra m m e O f f i c e not i fy ing the deta i l s o f concentration declaration.

2. C o n c e n t ra t i o n B r i e f i n g and Double Concentration Briefing will be organized by BBA Office.

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April May June

JuneStudents receive email confirmation from BBA Office in regards of the assignment result. Please CHECK!

Late March Students submit Concentration Declaration Form to BBA Office.

February – March Concentrations organize briefing sessions to provide students more info about the study field.

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Double Concentration is an additional graduation option under the 4-year curriculum. Students can make use of the Free Electives to pursue a 2nd concentration within BBA by completing seven required courses (or 21 units) of the 2nd concentration.

Double Concentration

Benefits of Double Concentration

Useful Tips• Plan your study schedule earlier

- Widen your business knowledge and skills

- Enhance your competitiveness in job hunting

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• Take the foundation courses of

the concentration you desire to

choose in advance, so that you can

meet the pre-requirement of the

following courses at level 2-4

ACCT

FINE

ISEM

MKTG

HRMN

MKTG

AECON

FINE

You may consider......

Application is

not required, but

course offering is not

guaranteed. Please PLAN

AHEAD!

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The Business Executive Development Scheme fosters your holistic development by offering students of all study years academic advising, industrial seminars, training workshops and career services.

Business Executive Development Scheme

To cater for the di fferent focuses, three progressive levels are defined to help you draw your own roadmaps to achieve your goals and provide support along the journey.

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Development WorkshopsEvery year, BBA Office invites renowned trainers to conduct workshops on topics such as presentation skills, professional image and business etiquette, time management, wine appreciation, career advising…. And they are ALL FREE!!!

Student Ambassador Scheme A group of talented BBA students are selected as student ambassadors to represent to school in major functions. The School allocates extra resources to groom SAs into young business leaders. Application of SA opens in November every schoolyear. Stay tuned!

-Attend New Student Orientation- Research concentration by attending Concentration Briefing & related activities

- Attend at least one seminar organized by the School to explore interested business industry sectors

- Join one Developmental Workshop held by BBA office-Meet with your mentor regularly- Apply for the School of Business Student Ambassador Scheme for exclusive personal development

Level 1 Adapt to BBA Programme

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- Meet with the academic advisor of your concentration- Attend at least two seminars organized by the School to explore different business industry sectors

-Consider study abroad opportunities-Plan for your first internship -Challenge yourself in business competitions

- Attend career fairs and recruitment talks organized by the School or Career Centre

- Join career preparatory workshops to polish your resume and improve interview skills

- Develop your career plan and seek advice from the faculties

-Keep track of the status of your graduation requirement

Level 2 Explore the business world

Level 3 Get ready for your career

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The School provides extensive scholarships to winners of business competition !

You can choose from over 180 leading universities in 33 countries when considering study abroad.

Over 60% of BBA students acquired 1-3 local or overseas internship experience(s)during their studies.

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Mentor in the first yearTo better cater for student needs, the BBA Programme has developed an academic advising/ mentoring system to assist you to make smooth transition from school to University and to choose a concentration that fit you most. It is also a good chance for our faculty and study to build closer relationship, which is a key element of successful teaching and learning.

You will be assigned a staff member as Mentor in the 1st Semester of Year 1. The mentor will meet with you regularly in any formats, such as email, lunch gathering or even via social platform. Of course, you can contact your mentor proactively when you need someone to seek advice from.

Seeking Help

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ISEMDr. Vincent Chowvwschow@hkbu.edu.hk

Academic AdvisorsEach concentration has appointed an Academic

Advisor to provide advising related to the

concentration from your Year 2 studies.

ACCT Dr. Stella So stellaso@hkbu.edu.hk

APECON Mr. Ryan Man ryanman@hkbu.edu.hk

ENTP Dr. YM Wongymwong@hkbu.edu.hk

FINE Dr. Alex Fung afung@hkbu.edu.hk

HRMN Dr. Lucia Fung luciafung@hkbu.edu.hk

MKTG Dr. Alex Tsang tsangsl@hkbu.edu.hk

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Starting from 2016/17 cohort, “Experiential Learning” becomes a new graduation requirement for all BBA students. We hope that, through joining experiential learning activities, you will be able to apply textbook knowledge to the real business world, expand your global outlook and have your employability enhanced.

You must complete one of the following Experiential Learning activities before graduation:

Graduation Requirements

• Internship (local/overseas) • Exchange Programme (regular/summer) • Service Learning Projects

• All activities require a minimum

of 120 hours• You must complete the requirement

by the 2nd Semester of final year

Note!

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InternshipLOCAL— The BBA Programme offers f ive 3-credit internship courses within the curriculum: • ACCT 3026 Accounting Internship • BUSI 3016 Business Internship • BUSI 3037 Entrepreneurship Internship • ECON 3066 Business Economics Internship • MKTG 3016 Marketing Internship Students who intend to fulfill the graduation requirement by taking up internship MUST enroll in the above courses of which the job spec is screened and endorsed by respective course coordinator.

OVERSEAS— Students who intend to gain overseas internship experience can consider the Metropolitan Attachment Programme (MAP) organized by the Office of Student Affairs. MAP offers overseas internship placement to all BU students every summer break. MAP participants can also enroll in the credit-bearing courses for satisfying the requirement.

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Exchange ProgrammeInternationalization is one of the key commitments of our school. We encourage you too to develop your global perspective through studying abroad.

SUMMER EXCHANGE— Another option for students who wish to get a taste of studying abroad is summer exchange. To ensure students have good exposure in a foreign environment and receive quality classroom knowledge, only summer programme recommended by BBA Programme Office would be recognized.

REGULAR EXCHANGE— BBA students can fulfil the graduation requirement by spending a semester or a full academic year in an overseas university through the arrangement of the International Office. With the School’s and the University’s continued effort, over 180 institutions from worldwide provide exchange places to HKBU students.

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Service LearningService Learning Projects have been an exciting part of the BBA curriculum. Students get to develop business skills and apply their knowledge to solve the operating problems of real organizations, preparing accounts, building websites, marketing, etc.

Students who intend to fulfil the requirement by completing service learning projects, can take part in through Course-based Service-Learning Projects, i.e. BUSI3035 Service Learning and Community Engagement.

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Global Experience Support SchemeThe Global Experience Support Scheme is established to provide financial support for BBA students engaging in Student Exchange Programme (regular and summer) and Metropolitan Attachment Programme (MAP). We offer:

• Exchange Scholarship for Outstanding Business Students• Exchange Award for Business Students• Matching Scholarship for Metropolitan Attachment Programme

The primary selection criteria are the financial status of the applicants, while their academic performance, achievement in community service, service to the University/School and/or extra-curricular activities will also be considered.

Application of the scholarship/award opens in November every schoolyear.

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Dean’s Office, School of Business - WLB801

Computer Rooms- DLB302, DLB303

& WLB704B

Bloomberg Laboratory - DLB907

Learning Commons - DLB904 & DLB906

This is where the BBA Programme Office

locates!

Facilities and Resources

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Aug

Jul

Oct

1 SepFirst Semester Begins2 SepNew Student Orientation Day5-19 SepCourse Add/Drop Period30 SepSOB New Semester Dinner

Early Dec• Exchange Programme Application Deadline • BBA Student Ambassador Scheme Application Deadline3 DecLast Day of Classes (Sem 1)8-20 DecFirst Semester Exam

Early NovBriefing Session for Exchange Programme 2017/18

Important Dates 2016/17

2016

Sep

Nov

Dec

Feb

Mar

Jun4-16 MaySecond Semester Exam

25 AprLast Day of Classes (Sem 2)

11 JanSecond Semester Begins11-24 JanCourse Add/Drop PeriodLate Jan• Concentration Briefing Session & Double Concentration Briefing Session• Global Experience Support Scheme Application Deadline

2017Jan

Apr

May

27

28

29

30

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BBA Programme OfficeTel: (852) 3411 5265Email: bba@hkbu.edu.hkWebsite: bba.hkbu.edu.hk