Dear ICA Members, Partners & Guests, Welcome to the 2017 Spring Atelier in Boca Raton, Florida. We are excited for a weekend full of HAIR SHAREing to include main stage and business presentations & hands-on classes, along with eating, drinking and dancing with Club Intercoiffure - the best in the business!

This weekend, you will be HAIR SHAREing with some pretty special people to include: WORLD CLASS hands-on classes with DJ Muldoon for Cut, Sharon Blain for Up Styling and Belinda Gambuzza & George Alderete for Color and ... on the stage and in the classrooms will be Geno Stampora, Your ICA Nouveau Team, Neil Ducoff, Gordon Logan, the PYURE Creative Team, Dana Lyseng & Anna Vaul, the L’Oreal Porfessionnel Team, Dr. Alan Bauman, Tracey Hughes, the Paul Mitchell team, Frank & Jana Westerbeke, Kenneth Anders, Gordon Miller, the British Barbers Association Team, Adam Broderick, Maggie Mulhern and John & Johnny McCormack. This Atelier is full of stacked intellectual property - Come prepared to learn and SHARE!

Please also make sure to visit our VIA (Vendor Interactive Area) Table Sponsors in Camino Hall. This is a great opportunity for you to get to know your ICA Manufacturer Partners and learn how you can benefit from their partnerships.

The Intercoiffure Mondial World Congress is coming up soon in Osaka, Japan - May 15-17, 2017. We hope you will attend!

We are very much looking forward to our 2017 Fall Atelier in New York City at our NEW VENUE - The New York Hilton Midtown. This venue will offer us some new opportunities and promises to bring a show-stopping Atelier to our club. SAVE THE DATE now for the 2017 ICA Fall Atelier in NYC at the New York Hilton Midtown - October 7-9, 2017!!

Enjoy yourself, make new friends, ask questions and share knowledge - Let the HAIR SHAREing begin!!

In Friendship,

Frank Gambuzza, ICA President

18:21ArtegoBritish Barbers Association Calligraphy Cut USAErgo Research Inc. HairdreamsKeratin Complex KeuneOlaplexPaul Mitchell

Professional Beauty Association Peter Coppola Revitalash CosmeticsSalon TechSalonBizSpornetteStrategiesTakara BelmontUnwashViviscalWella

SAVE THE DATE: 2017 FALL ATELIER October 7 (evening only), 8, and 9, 2017

NYC – NEW LOCATION New York Hilton Midtown

54th Street & 6th Avenue

PLATINUM SPONSORS:

GOLD SPONSORS:

®

A SPECIAL THANKS TO OUR 2017 SPONSORS.

VIA TABLE SPONSORS:

INTERCOIFFURE.COMHair by Mary Brunetti | Photo by Babak | Makeup by Ilise Harris

( ) SpringAtelier

america /canada

SATURDAY, APRIL 1CAMINO FOYER 2 – 8pm Early Registration

CAMINO GARDEN 7 – 8pm A-Members Cocktail Party Sponsored by: Keune A-MEMBERS ONLY

SUNDAY, APRIL 2 SPANISH TERRACE 6 – 6:50am Executive Yoga with Debbie Penzone GREAT HALL-MAIN BALLROOM 7:30 – 8:30am A-Members Business Meeting

A-MEMBERS ONLY (Must have badge to enter.)

9am – 5:55pm Main Stage Presentations (Presenter Name, Sponsor Name (if applicable), Presentation Title)

• Frank Gambuzza, Welcome

• Geno Stampora, SalonTech, Change The Way You See Your Business

• Nouveau Cut, Color & Texture Contest, C’est Te[x]t/ur(2)

• Neil Ducoff, Strategies, Beat The Suites

• Gordon Logan, Business Tips from a Recovering CPA

• PYURE Creative Team, Aveda, Iconic Evolution

• Dana Lyseng and Anna Vaul, Wella WELLA PROFESSIONALS INTRODUCES COLOR CONTOURING INFLUENCED BY THE CURRENT HOT MAKE-UP TREND OF CONTOURING NOW BROUGHT TO HAIR.

• DJ Muldoon & Frank Gambuzza, A Chat With DJ

• Heath Grout, Carrie Stotts, Amit Abraham, Pepper Pastor, Jo Blackwell Preston & Min Kim, L’Oreal Professionnel, Hair in the Digital Age – Editorial Looks by L’Oreal Professionnel Cut, Color

and Style Masterclass and LIVE Photo Shoot On-Stage!

Lunch – CAMINO GARDEN • Alan J. Bauman, M.D., A.B.H.R.S, F.I.S.H.R.S, Viviscal, The #HairHero Revolution is Here! Are You Ready to Help Your Clients With the Latest Scalp Treatments and Hair Loss Strategies?”

• Tracey Hughes, Revitalash Cosmetics, Love, Lashes and the Pursuit of Great Hair

• Jason Yates, Pete Catellanos & Robert Cromeans, Paul Mitchell, “Business Unusual”

• Frank and Jana Westerbeke, Kerastasé, The Story of Us - Growing a Culture. Creating a Community.

• Sharon Blain, Goldwell, Beyond the Braid CAMINO GARDEN 6 – 7 pm U2 Gathering (All ICA Members and ICA Partners who have joined in the past 2 years) Sponsored by Spornette

GREAT HALL-MAIN BALLROOM 8pm – Midnight ICA Neon Graffiti Dance Party (Wear your writeable white and get ready to get graffitied!) – Dinner, Drinks & Dancing Swag Sponsored by Hairdreams

MONDAY, APRIL CROQUET LAWN 6:30 – 7:20am Sunrise Yoga with Debbie Penzone

MADRID & PREP ROOM: 9am - 3pm: Hands-On Classrooms (RSVP Required to Participate, May View Only as Space Permits)

(Time, Presenter Name, Type of Class, Sponsor Name (if applicable), Presentation Title, Location)

MADRID

9 – 11:30am Sharon Blain – UpStyling Goldwell & ICA - 2017, Dress It Up

PREP ROOM 9 – 11:30am Belinda Gambuzza & George Alderete – Color Wella & ICA - THE CREATIVE COLOR ADVANTAGE

11:30am – 12:30pm Brunch – CAMINO GARDEN MADRID

12:30 – 3pm Sharon Blain – UpStyling Goldwell & ICA - 2017, Dress It Up PREP ROOM 12:30 – 3pm DJ Muldoon – Cut Knowledge Destroys Fear- Hands On Work Shop- Fear Kills Growth!

GREAT HALL-MAIN BALLROOM : 9am - 3pm: Business Classrooms (Time, Presenter Name, Type of Class, Sponsor Name (if applicable), Presentation Title, Location)

• Kenneth Anders, Salon Change - Looking To The Future

• Gordon Miller, American Salon, Social Beauty

• Adam Keith and Jason Goncalves, British Barbers Association, THE GROOMING BOOM - How to grow men’s grooming and retail in your Salon

• Adam Broderick - Suite Talk: A Candid Discussion on Change Brunch – CAMINO GARDEN • Maggie Mulhern, Modern Salon, UP YOUR BRAND THROUGH INSTAGRAM

• Professional Beauty Association, Legislative Actions Affecting the Beauty Industry

• John McCormack and Johnny McCormack, The Dynamics of Non-Competes

• Frank Gambuzza, Wrap-Up