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DEANZ Conference - Learner Experience Design #lxdesign #deanz16 (Invited Speaker)
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Transcript of DEANZ Conference - Learner Experience Design #lxdesign #deanz16 (Invited Speaker)
LEARNER EXPERIENCE DESIGN: DISCOVERING TOOLS & IDEAS FOR ORCHESTRATING THE LEARNER EXPERIENCE JOYCE SEITZINGER #DEANZ16 INVITED SPEAKER
MY USER EXPERIENCE (UX) JOURNEY
…THIS MORNING
TRANSCENDING THE MATERIAL
“Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.”
MARC HASSENZAHL
Meaningful
Pleasurable
Convenient
Usable
Reliable Functional
LX PYRAMID The Learner Experience Pyramid describes different levels at which learning resources, services, solutions and systems can be experienced by learners & staff. Based on CX Pyramid by Aberdeen Research after Mark Scibelli and Stephen Anderson.
FOCUS ON EXPERIENCES
FOCUS ON TASKS
Many traditional LMS & learning resource experiences
Transformational learning experiences
Has personal significance
Memorable experience worth sharing
Easy to use, works as expected
Used without difficulty
Is available & accurate
Works with inconvenience
WHAT IS EXPERIENCE DESIGN?
USER EXPERIENCE DESIGN
…to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines.
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
Don Norman & Jakob Nielsen
www.uxisnotui.com
USER INTERFACE
USER EXPERIENCE
NEW JOBS: UX DESIGNERS
https://generalassemb.ly/blog/top-5-highest-paying-careers-tech/
EXPERIENCE DESIGN
It is crucial to view experience as the consequence of many different systems.
Experience emerges from the intertwined works of perception, action, motivation, emotion and cognition in dialogue with the world (place, time, people and objects).
Experience Design: Technology for all the right reasons Marc Hassenzahl
The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
DON NORMAN The Design of Everyday Things
HUMAN-CENTRED DESIGN
SERVICE DESIGN THINKING
Service design is the intentional and thoughtful design of internal and customer-facing activities needed to deliver a service. Where experience design concerns itself only with the customer-facing aspects, service design looks also at the experience of staff.
This Is Service Design Thinking
SERVICE DESIGN INFOGRAPHIC
http://www.sutherlandlabs.com/thoughts/top-tips-successful-customer-journey-mapping/
UNIVERSAL DESIGN FOR LEARNING
METHODOLOGY
EMPATHY FOR THE USER
EMPATHY FOR THE USER
“Feelings are integral to experiences (maybe even its core), inextricably intertwined with our action.”
MARC HASSENZAHL
EMPATHY FOR THE USER
“Empathy is a noun. A thing. It is an understanding you develop about another person. Empathizing is the use of that understanding – an action.”
INDI YOUNG
DO WE NEED LEARNER EXPERIENCE DESIGN?
A DESIGN SCIENCE FOR EDUCATION
“Educational technologists needs to develop a set of principled working practices....that contribute to a design science for education.”
EILEEN SCANLON
TEACHING AS A DESIGN SCIENCE
Because technology is changing both what and how students learn we can only lead educational innovation by being clear about the principles of designing good teaching and learning and therefore what education needs from technology.
DIANA LAURILLARD
LX DESIGNERS
Dr. Jess Knott MSU @jlknott
Phil Denman SDSU
Dr. Amy Wilson Massey @acaciatech
Joyce Seitzinger Academic Tribe @catspyjamasnz
LX DESIGN IS PEDAGOGY AGNOSTIC
https://techknowtools.wordpress.com/2015/04/03/checklist-technology-learning/
ON THE CO-CREATION OF EXPERIENCES
EXPERIENCES ARE CO-CREATED
PERHAPS A BOOK IS A GOOD EXAMPLE…
ELEANOR CATTON: ON PURPOSE
Reading is a creative act: it cannot happen automatically, and it cannot happen passively. Any piece of writing is therefore as intimately shaped by the reader’s imagination, their memories, their intelligence, their disposition and their state of mind, as by the writer’s.
ELEANOR CATTON
DESIGN FOR EXPERIENCE
Participatory design makes everyday people, such as users, an integral part of the design process, especially at the early front end.
Experience design has emerged recently as a new discipline in response to the new information and communication technologies. But I will argue that there is no such thing as experience design. Experiencing is in people and you can’t
design it for someone else. You can, however, design for experiencing.
http://www.maketools.com/articles-papers/NewDesignSpace_Sanders_01.pdf
LIZ SANDERS
DESIGN ACROSS THE GAPS
LECTURES
PERSONAL LEARNING NETWORK
TUTORIALS
LMS COURSE SITE
SUPPORT SERVICES
MOBILE APP
LX DESIGN CAN HAPPEN AT ANY LEVEL/SCALE
SMALL CHANGES ARE FINE: MIKE WESCH’S SYLLABUS
LX PROCESS
DISCOVER DEFINE DEVELOP DELIVER
Learner & stakeholder driven design research
Gain insights and define problem
Develop LX solutions through iteration
Improve and optimize final learner experience
General problem
Specific problem
Specific solution
LX DOUBLE DIAMOND
USER RESEARCH
USER RESEARCH IN ACTION
https://www.youtube.com/watch?v=szr0ezLyQHY
LEARNER OBSERVATION
CARD SORTING
CODING CONVERSATIONS
CODING CONVERSATIONS
USER INTERVIEWS
EMPATHY MAPPING
PERSONAS
PERSONAS
PERSONAS
DEFINING A PROBLEM TO SOLVE
DISCOVER DEFINE DEVELOP DELIVER
Learner & stakeholder driven design research
Gain insights and define problem
Develop LX solutions through iteration
Improve and optimize final learner experience
General problem
Specific problem
Specific solution
LX DOUBLE DIAMOND
AFFINITY DIAGRAMMING
PROBLEM STATEMENT
I am [persona name, 3 characteristics]. I am trying to [outcome/job/task], but [problem/barrier] because [root cause]. This makes me feel [emotion].
DISCOVER DEFINE DEVELOP DELIVER
Learner & stakeholder driven design research
Gain insights and define problem
Develop LX solutions through iteration
Improve and optimize final learner experience
General problem
Specific problem
Specific solution
LX DOUBLE DIAMOND
HOW MIGHT WE….?
From Stanford d.school
SKETCHING & STORYBOARDING
ON SKETCHING
“Your sketch is your first minimum viable product.”
CATHERINE HILLS
SCENARIO SKETCHING
MIKE ROHDE
JOURNEY MAPPING
SIMILAR TECHNIQUES
• Journey mapping (emotional) • Scenario mapping (narrative) • Service Design Blueprint (channels)
From https://sustainableservice.wordpress.com
Keeping Graduates Green
JOURNEY MAPPING
From seed
andsp
rout.com
LEARNER JOURNEY MAPPING – GETTING STARTED
WHEN DO YOU USE JOURNEY MAPPING?
• For an existing product, object or service • To get an overview of all the elements
and stakeholders • To map all the touch points • To identify emotions associated with
interactions • To identify pain points
WHEN DO YOU USE JOURNEY MAPPING?
For a new product, object or service to be designed, developed and implemented: • To get a common understanding of aspiring
experience for all members of design & development team
• To identify touch points • To identify channels • To identify priorities for the development • To act as a prototype
WHY DO YOU USE JOURNEY MAPPING?
• To map all the bricks in your bricolage (even those beyond your control)
• To step away from your medium
• To design across the gaps
• To facilitate conversation
• To facilitate collaboration
MAP THE LEARNER PATH & TOUCH POINTS
MAP THE PATHS & TOUCH POINTS OF OTHER STAKEHOLDERS & CHANNELS
MAP THE INTERACTION PHASES
IDENTIFY EMOTIONS
IDENTIFY OPPORTUNITIES & BARRIERS
From
http
://mad
ebym
any.com/b
log/we-re-b
uild
ing-th
e-next-stage-of-p
icle
Pre Start Week 2-6
Week 7-10
Week 11-12
End & post
LMS Wiki is tricky to participate in!
Content
Early access ☺
Teacher Picture & intro video ☺
No involvement in review !
Peers No icebreaker !
Library Intro but use in wk 7 !
OUR VE EXPRESS LEARNER JOURNEY MAP
THE TEAM
• Joyce Seitzinger • Mark Smithers
Lecturers • Annette Cook • Nicola Hardy Digital Learning Team • Spiros Soulis • Angela Nicolettou • Eloise Acuna
USER RESEARCH IN INITIAL 3 HOUR MAPPING SESSION
FURTHER RESEARCH TO INFORM DIGITAL COLLABORATIVE MAP
FINAL LEARNER JOURNEY MAP
MAP DETAIL
ADDRESS THE PAIN POINTS: IMPROVED COMMUNICATION
CHANNELS
PROTOTYPING
ON PROTOTYPING
“If a picture is worth a 1000 words, a prototype is worth a 1000 meetings.”
TOM & DAVID KELLEY
CREATIVE PRACTICE RESEARCH
PROTOTYPING
• What is the minimum you can rapidly create?
• Get something in front of people • Get feedback • Create a new prototype
PROTOTYPING WIREFRAMES: HIGH FIDELITY
PROTOTYPING ON PAPER
DISCOVER DEFINE DEVELOP DELIVER
Learner & stakeholder driven design research
Gain insights and define problem
Develop LX solutions through iteration
Improve and optimize final learner experience
General problem
Specific problem
Specific solution
LX DOUBLE DIAMOND
ROI OF LX
US AS EXPERIENCE DESIGN ORGANISATIONS
EXPERIENCE DESIGNER TOOLKIT
EXPERIENCE DESIGNER IS NOT A DESIGNER
DIFFERENT WAYS OF COLLABORATING
DIFFERENT WAYS OF COLLABORATING
MAYBE WE NEED LEARNING EXPERIENCE ARCHITECTS
http://www.lxdesign.co/2016/04/you-just-might-be-a-learning-experience-architect/
MAYBE WE NEED LEARNING PRODUCT MANAGERS
MAYBE WE NEED USER RESEARCH TEAMS
IDEALLY UX IS AN ORGANISATIONAL APPROACH
PRACTICE LX BY STEALTH
GET A MINI LX DESIGN TOOLKIT
• Poster of LX Double Diamond • Handouts to get started on User Research:
User interviews, Empathy Maps and Persona
• Lean LX Cycle
http://tinyurl.com/deanz-lxtoolkit
STAY IN TOUCH
www.academictribe.co @catspyjamasnz @academictribe #lxdesign Facebook.com/academictribe Search: lxdesign [email protected]