Dealing With The Competition - rofianto.files.wordpress.com fileMarket Leader Strategies Expand...

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Dealing With The Competition W. Rofianto

Transcript of Dealing With The Competition - rofianto.files.wordpress.com fileMarket Leader Strategies Expand...

Page 1: Dealing With The Competition - rofianto.files.wordpress.com fileMarket Leader Strategies Expand total market Protect market share Expand market share Market Challenger Strategies Full

Dealing With The Competition

W. Rofianto

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An advantage over competitors gained by

offering consumers greater value.

Competitive Advantage

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Porter’s Basic Competitive Strategies

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Good vs Bad Competitor

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Competitive Market Positions and Roles

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International Marketing Decisions

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Market Entry Strategies

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Global Product and Communications Strategies

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