DealerHQ Investor Pitch DeckBF102816
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Transcript of DealerHQ Investor Pitch DeckBF102816
1
The Big Idea in 79 Words
page
The only digital marketplace that is built for dealers to discover, connect, and improve
their retail operation.
DealerHQ lives by a collaborative and focused mindset: we look at the macro trends of the automotive industry and look to create alignment
between dealers and vendors. DealerHQ strives to connect automotive retailers to their vendors in order to sell and service more vehicles profitably, enabling DealerHQ to be the de facto place for dealers to find solutions to
improve their operations.
YourCompanyNamePresentation
By the numbers…The20,000NorthAmericadealersarearipeopportunityandthatdoesn’taccountfortheother20,000independentdealers
◉
1200andcounting.Thesearevendorsthataretargetingautodealersandthenumberdoesn’trepresentoutsideautovendorsthathavenotenteredthemarket
◉
Oncethebrandportfolioisset,dealershavetwomajorleverstoaffectmarketshare:selectingtherightemployeesandtherightvendors
◉
$4.5Bannual
total marketspend
20,000+North American
Franchise Dealers
1200+vendors
page 3
Market Opportunity
page 2
The Problem
Dealersfaceamurkypuzzleofonlineandofflineresourcesthatareadisconnectedmessleadingtowastedtime,sunkcosts,datarisk,misseddeals,andunhappycustomers.
Misseddeals+unhappycustomers+wastedresources=DealerHQOpportunity
page 3
vs
Value Proposition
Vendor ChallengesDealer Challenges
• Number of Vendors• Lack of Time to Research• Team Turnover & Data Risk• Vendor or Partner?
THE ONLY DIGITAL MARKETPLACE
THAT IS BUILT FOR DEALERS TO DISCOVER, CONNECT AND IMPROVE THEIR OPERATION
• Efficient Distribution• Dealer Engagement• Showcasing Success• Dealer Cancellations
page 4
The Solution
YourCompanyNamePresentation
Adigitalmarketplacethatallowsdealerstoquicklysearchsolutionsbasedontheneedsoftheirspecificoperationsuchasregion,strategy,existingtoolset.
The Marketplace
DealerHQprovidesdealersa“remotecontrol”interfacefortheirvendorrelationships.Behindtheinterfaceisarobustconnectortoallofthevendorsolutions.Dealer’scanquicklysetupand/orremoveemployeesquicklytobettersecuretheirsystems.
Employee Identity and API Platform
Thedatafromthemarketplaceleadstoperformancemanagementatthestore,group,regionandnationallevels.UsageandKPI’sassociatedwitheachvendorallowforrealtimevendoroptimization.
Improve and Dominate
page 5
DealerHQ PlatformTheonlydigitalmarketplacethatisbuiltfordealerstoDiscover,Connect,andImprovetheirretailoperation.
DiscoverCustomizeyoursearchtomeettheneedsofyourstore,yourregion,yourstrategy.
Theknowledgeofaveteranautomotiveretailindustryanalystineverydealership.
Connect Identifyandensureyoursolutionsconnecttoyourstrategy.
Desktop Version
Mobile Version
Product Demo
page 6
◉
◉
5
Dealer Solutions
page 7
DealerHQ HUB
• One-to-Many Connection vs Multiple One-to-One Connections
• Productized Systems Integrator • Visual interface of how systems are
connected
A hub for vendor integrations. Ability to plug and play any vendor into your network.
DealerHQ Marketplace
• Search based on store profile • Control your vendor selection process • Save time • Save money
Based on your specific operational needs, search for any solution from one location.
DealerHQ Interface
• Dealer-based Designed Interface • Robust, Secure Single-Sign-On • Organized Application Integrations • Bring Your Own Device Access
Management • Active Directory Compatibility • KPI’s and Shortcuts
The remote control for your dealership. Full identity and application control for the dealership.
Confidential & Proprietary. © 2016 DealerHQ.com
Dealership Interface Layer
Marketplace
Consolidated Billing Dealership Behavior
Alerts & NotificationsDealership Intelligence
Universal Login
5
Vendor Solutions
DealerHQ Listing Add-ons
• Full Company and Product Listing • Customized Video • Appointment Booking • Hot Lead or Full Sale
• Fit within existing reseller agreement
• Paid Placement Feature • Email Campaigns • Featured Pitch • Pay per Click
Full Listing, everything a dealer needs to make a decision and everything a vendor needs to make a sale.
Additional one-off services
page 9
DealerHQ HUB
• Application to Application Integration • API Builder • Software Development Kit to enhance
existing vendors or to produce new vendors
• Incredible efficiency in being able to integrate once vs multiple integrations
A hub for API integrations organized to match the dealership ecosystem
Build Vendor MarketplaceRevenueshareandmarketingspenddollarsfromVendorcommunity
◉
Grow Dealers and Vendors
Build Dealer Facing Vendor Portal
Build Vendor Marketplace
Build Dealer Facing Vendor PortalDealerCentricIdentityManagementandVendorEngagement
◉
Grow Dealers and VendorsAggressivelygetbothdealsandvendorsontheplatform
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1
3
2
Use of Funds
page 10
Vendor RevenueRevenueshareandmarketingspenddollars
◉
Dealer RevenueSubscription-basedDealerCentricSingle-Sign-On/VendorRelationshipMgt
◉
Non-Auto Vendor GatewayRevenuefromvendorsthattypicallywouldn’tenterauto,helpdealersrealizesolutionsthatcouldbeappliedtoauto
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Data Set to OEMs/Large StrategicsAggregatedatashowingvendorschematicfordealers.
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Business Model
page 11
Vendor to VendorVendorBusinessDevelopmentOpportunities
◉
0
250
500
750
1,000
Month1Month2Month3Month4Month5Month6Month7Month8Month9Month10Month11Month12Month13Month14Month15Month16
dealerhq.comalreadysees~1000visitorspermonth,withsitecontent,vendorsjoiningthemarketplace,andtheefficiencyofsecuringsolutionstoimprovetheiroperationsitwillbecomethedefactodestinationtofindsolutionstoimprovetheiroperation.
Traction
page 12
Blue = DealerRed = Vendor
Brady FerronCEO
DeepautomotiveindustryDNAwithstrongdealershipandvendorleadershipexperienceincludingstartup,growthtoliquiditywith
multiplecompanies.
Our Team
page 13
Keith JezekPresident,CoxAutomotive
Tony RimasFMC,ManagingPartner
Step 1MarketAnalysis
Step 2MarketplacePrototype
Step 3BetaLaunch(200
vendors100dealers)
Step 4SeriesA
We are here
Wehaveanalyzedthemarketandhavetheinsightintohowdealerandvendorsworktoday,wehavethevoteofconfidenceonbothsidesthattheDealerHQ
solutionisneeded.Bylaunchinginbetaanditeratingfast,wewill:
Use of Funds
page 14
YourCompanyNamePresentation
Ready to go!
• $4MMpre-moneyvaluation• Pre-Revenueprospectsarelinedup• Meetingsscheduledlargedealergroupsandvendors• UseoffundsfocusedonDealerInterfaceandMarketplace
Raised$300,000
Goal$$1,145,000
$
Funding Needs
◉
page 13page 15
facebook.com/DealerHQ
twitter.com/dealerhq
Thank You
angel.co/dealerhq
(303) 557-2393
Contact Info
page 16
Appendix
Marketing ProgramsContentdevelopmentarounddealershipimprovement.Sharedandoriginalcontentbasedonmarketplacepartnerships.
Marketing Strategy
IP Acquisition
Educational Market
Events
Bundles
PartnershipsStateAssociationsandtheNationalAutomobileDealersAssociationarealwayslookingforvalueaddfunding.DrivingSalesislookingtoenhancetheirVendorRatingsPlatform.
AsadirectofferingtothedealerwewilladdanIdentityManagementSolutiontohelpthedealermanageappsandaccessandprovidethemarketplacetomake
recommendations.
IndustrytradeshowsandDealer20Groupspeakingengagementsonaligningvendorstodealerstrategy.
ApproachNorthwoodUniversityandNADADealerAcademyforspeakingandcontentopportunities.
Acquiretrafficthroughpaidsearchandadbuys
page a1
Identity Management is complex and full of risk - rather than building our own solution we scoured the technology world for the best solution and found Okta. Our Okta partnership allows us to focus on the dealer interface and system integrations with vendor partners while bringing world class identity management to our solution. https://www.okta.com/ and https://www.okta.com/resources/idaas-leader-gartner-magic-quadrant/
Network
page a2
Okta & DealerHQ
DealerHQ DrivingSales Dealers United
Reynold & Reynolds Certified Interface
dealer.com Certified Provider Program
CDK Global Approved Interface
Gillrie Institute Strategic Source
Neutral Vendor Listing
Yes Yes No No No No No No
Dealer Centric Single Sign On
Yes No No No No No No No
Vendor Integrations Yes No No No No No No No
Vendor Transparency Yes Yes No No Yes No No No
◉ Marketplace(ish)
◉ Certification/System-based
◉ Cost Consultants
Competitive Landscape
page a3
a4
DealerHQ Road Map Milestones
page
1. Application access and security layer• Solve the “too many usernames/passwords” problem• Solve the “low app knowledge/engagement” problem• Create auto specific, easy to use, beautifully designed “launchpad”• Military grade security (HTTPS / HMAC-SHA1)• Report app engagement stats to Dealer• Strengthen Dealer to Vendor pathway
2. Data reporting and data access layer• Enable data hover and deep-linking capability• Enable embedded Vendor reporting functionality• Report app engagement stats to Vendor• Allow OAuth type authentication pathway for Vendors• Strengthen Vendor to Dealer pathway
a5
DealerHQ Road Map Milestones
page
3. Notification and payments layer• Enable Dealer-to-Vendor notifications/messaging• Enable Vendor-to-Dealer notifications/messaging• Allow billing invoicing, approval and payment gateway
4. Digital distribution layer• Personalize vendor recommendations to the individual dealer• Provide application benchmarks and insights to Dealers/Vendors• Enable vendors to build, distribute and sell via Marketplace• Enable dealers to shop, try and buy via Marketplace• Think “iTunes for Apps”• Dealers submit Request-for-Proposal (RFP) to Vendors.• Think “Lending Tree” for Vendors”
