DEALER NAME - Max Finkelstein · Bridgestone Corporation leads the tire and rubber industry...

DEALER NAMEDate

ABOUT BRIDGESTONE

Company HistoryBusiness Profile

WHO IS BRIDGESTONE ?

The Bridgestone Corporation was founded in 1931 by Shojiro Ishibashi. The world headquarters is in Tokyo, Japan and the current Chairman, CEO and President is Masaaki Tsuya.

Bridgestone Corporation leads the tire and rubber industry globally regarding ISO 14001 certification. Today, 52 Bridgestone Americas facilities are ISO 14001 certified.

Currently Bridgestone employs over 123,000 in 25 countries.

Shojiro Ishibashi Founder - Bridgestone Tire Co., Ltd.

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The Firestone Tire and Rubber Company was founded by Harvey Firestone in 1900 to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.

First non-skid tread patternFirst to promote “Ship-by-Truck”First to put rubber tires on farm equipmentFirst to introduce pneumatic tiresFirst win at Indy 500 in 1911

(More wins on Firestone than on all other brands combined)

In 1988, Bridgestone Corporation purchased Firestone.

Harvey Firestone Founder - Firestone Tire & Rubber


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TIRES are over 80% of our business…

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… and non tire products

Chemical and

Industrial Products

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Anti Vibration & Noise-Insulating Materials, Polyurethane Foam Products, Electro-Materials, Industrial Rubber Products, Building & Roofing Materials, Belts, Hoses, and Other Products

Golf Balls, Golf Clubs, Golf Wear, Tennis Goods, Bicycles and Other Products

Sporting Goods


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is the largest Tire and Rubber Company in the World!

1 in 5 tires made in the world is manufactured by Bridgestone!

BRIDGESTONE AMERICAS

A Technological Leader - Bridgestone has a world class research and development center in Akron, Ohio that produces advanced tire technologies for products like Blizzak winter tires, Ecopia tires with better fuel economy and industry leading Run-Flat technology. In addition, Bridgestone Americas operates world-class proving grounds in Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico.

Quality Products - BATO develops, manufactures and markets tires for almost every kind of vehicle. More than 8,000 different types and sizes of tires — from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high.

Community Involvement - Giving back to the community is the foundation upon which Bridgestone was built. The Bridgestone Americas Trust Fund contributes millions annually in support of causes that champion children’s issues, education and the environment and conservation. Bridgestone Americas adheres to the Bridgestone Way, the global Bridgestone group’s corporate philosophy to build not just better products, but better communities.

In the Americas, Bridgestone has three major roles:

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WHY YOU SHOULD CONSIDER BECOMINGA BRIDGESTONE AFFILIATED RETAILER

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CONSUMER PULL TO NATIONWIDE NETWORK

Be part of Bridgestone’s Nationwide Network with

over 3,000 Points of Sale in the United States and

Canada

HOW DOES BRIDGESTONE GO TO MARKET?

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MULTI BRANDED PRODUCT STRATEGY/ POPULAR CONSUMER TIRE BRANDS

PRICE (Good)

As a BRIDGESTONE AFFILIATED RETAILER, you can offer a complete merchandising plan with brands that consumers recognize covering all consumer segments, including many original equipment applications.

BEST :Blizzak, DriveGuard, Duravis, Dueler, Ecopia, Potenza, Turanza

BETTER : All Season, Champion with Fuel Fighter Technology, Destination,

Firehawk, FR Series, Transforce, Winterforce, WeatherGrip

GOOD :

Fuzion AT, Fuzion SUV, Fuzion Touring, Fuzion UHP

BETTER :

Ecopia

PREMIUM (Best) VALUE (Better) PRICE (Good)

Fast Movers

Fast Movers

Medium Movers

Fast Movers

MERCHANDISING PLAN

Original Equipment / Some Stocking Items at RetailersExample: Turanza QuietTrack, WeatherGrip / Potenza RE050A & RE760

Sport, etc.

Run Flat & High Rim Diameter / Non-Stocking Items at Retailers Example: Potenza RE970 A/S PP, RE050A RFT / Potenza, Dueler 20”+, etc.

Medium Movers

Slow Movers

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SMALL RETAILER

MEDIUM RETAILER

LARGE RETAILER

Stocking Items at RetailersExample: DriveGuard / Dueler / Ecopia / Destination / TransForce,Champion Fuel Fighter & Firestone All Season, etc.

BRANDING AND PROMOTIONAL ACTIVITIES

BRANDING AND PROMOTIONAL ACTIVITIES

Our Branding and Promotional Activities are Designed to Create Brand Awareness and Create a “Push / Pull” strategy for our Affiliated Retailers through …..

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National Brand Building Partnerships

National Sales Events

In – Store Promotion

State of the Art Retail Showrooms

National Supplier Contracts

Education and Employee Spiffs

NATIONAL PARTNERSHIPS = BRIDGESTONE BRAND AWARENESS

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SPORTS MARKETING = BRAND AWARENESS

Consumers seek tire retailers identified with BRIDGESTONE!Bridgestone invests in building stronger “pull brands” through targeted SPORTS MARKETING. Pull brands…

Create relevant relationships with consumers

Increase a retailers image with local consumers

Create additional consumer traffic

Command premium prices in the marketplace

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NATIONAL PARTNERSHIPS = FIRESTONE BRAND AWARENESS

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SPORTS MARKETING = BRAND AWARENESS

Top Tier Global Sponsor1 of 13 Global Companies10 Year AgreementStrategic Global PlatformMarketing Platform for Affiliated Retailers

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FIRESTONE - COUNTRY MUSIC PARTNERS

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Aug 20th – Sep 14th

AUG - SEP

NFL Kickoff

$70 Visa Prepaid $100 with CFNA card

MAY - JUL

Summer


May 9th – Jul 8th

SEP - NOV

Fall

$60 Visa Prepaid $100 with CFNA cardAlaska Sep 17th–Dec 7th

Sep 15th – Nov 1st

2020 NATIONAL CONSUMER SALES EVENTS - TRADITIONAL

Apr 2nd – May 4th

APR - MAY


Spring

Bridgestone drives consumers to your store and guides their in-store selection with multi annual consumer sales events leading to increased car count and additional sales!

Jul 23rd – Aug 19th

Olympics

$70 Visa Prepaid

JUL - AUG

BRIDGESTONE “IN – STORE” BRANDING!

Dealer “in-store” branding allowing you to capitalize from improved awareness of the Bridgestone, Firestone and Fuzion brands through regularly updated retail in-store Point of Purchase materials and promotional activation.

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STATE OF THE ART RETAIL SHOWROOMS

Over 37 Items Available For Your Business!Displays (Various)StandsPoster FramesCounters (Various)Furniture (Showroom & Waiting Room)Menu BoardDoor SignsTire Information CenterWall SectionsSpecial Event Tents

Available to Bridgestone Affiliated Retailers is an entire catalog of professional showroom displays, counters and items to assist independent retailers to enhance their store’s appearance.

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NATIONAL PURCHASEAGREEMENTS

Firestone National Accounts Government Accounts

Car Dealer Programs

Bridgestone Affiliated Retailers have the opportunity to service National Accounts, Government and Car Dealers. These programs are a great source for additional profits and help inventory movement. Most programs are billed through Bridgestone!

Light Truck Fleets

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Bridgestone National Accounts

EMPLOYEE EDUCATION & SPIFFS

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www.mybridgestoneeducation.com

Online courses including:Bridgestone TiresFirestone TiresRetail Sales SkillsCustomer Service and Phone SkillsTechnology VideosGeneral Tire/Product KnowledgeGames to Build Knowledge

Instructor lead courses also available.

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EMPLOYEE EDUCATION & SPIFFS

PROCERT CERTIFICATIONTo become ProCert certified and become eligible for the 2020 Driving Force program, you must complete these eight courses:

• Destination LE3: The Essentials• Destination LE3: Engineering Details• Firehawk Pursuit• Firehawk Pursuit AWT• Dueler H/L 400• OE vs. Replacement Tires: What’s the Difference?• Nano’s In the Know Episode 19: A Granular Look at Silica• The Fast 5

After completing the required courses, you’ll receive a ProCert 2020 magnet for your ProCert plaque and be eligible to earn Driving Force reward points. New participants will receive their personalized plaque.

EARNING SYSTEMIn 2020, there are two earning levels based on the number of My Bridgestone Education courses you complete:

• Level 1 (1–10 courses completed)• Level 2 (11+ courses completed)

ELIGIBLE PRODUCTSYou can earn payouts on the following products in Q1. Check the Driving Force website throughout the year to see eligible products and find out about other earning opportunities throughout the year.

• Driveguard• Ecopia EP422 Plus• Ecopia H/L 422 Plus• Dueler Alenza & Alenza Plus• Dueler A/T Revo 3• Firestone WeatherGrip• Destination A/T2• Destination XT

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REAL SUPPORT FROM RETAIL EXPERTS!

As a Bridgestone Affiliated Retailer you have access to a dedicated support team of retail experts!

Bridgestone Area Sales Manager

Affiliated Region Management

Affiliated National Management

Field Retail Education Specialists

Dedicated Retail Marketing Group

EXCLUSIVE - KEY NETWORK OFFERINGS

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PROVIDED AT NO CHARGE!Network Support Package

Affiliated Retailer Brand Image Kit

Bridgestone & Firestone Brand P.O.P. Kits

Retail P.O.P. Kits

National Sale Event P.O.P. Kits

Extended Nationwide Service Warranties

Extended Nationwide Tire Protection Plan

EXCLUSIVE KEY NETWORK OFFERINGS

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We promote the Bridgestone Affiliated Retailer Nationwide Network with a “Branded” consumer credit card. Our credit card can provide you with more sales and an extremely competitive discount rate!


Higher Average Ticket Sales

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$253

$194

$181

$291

$570

Average CFNA Sale Amount

Average CFNA 1st Purchase Amount

MasterCardAverage Sale

Average CFNAAdd-On Sale

Visa



The CornerStone Powered by ASA system can help you:

Receive credits faster with seamless integration into

Bridgestone systems.

Manage inventory more efficiently.Streamline workflows and focus more time on your customers.Increase bookkeeping accuracy and efficiency.Reduce paperwork.

It Pays to Go with CornerStone Powered by ASA!Receive discounts of up to 30% off Software licenses,add-on products, services and monthly support!

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NEW LUBRICANTS SUPPLIER

Nationwide Network Oil ProgramOnline Ordering

Free Ecobox Rack with a 6 box order

Bulk Oil

Annual Volume Rebate

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Gallons Rebate3,000 – 6,000 .25/gal6,001 – 10,000 .50/gal

10,001 + 1.00/gal

For more information or to enroll in the Shell Lubricants program please go to

www.aroilprogram.net/interest

Services CertificatesConsumer Rebates

Gift Card OffersAnd more

For more information or to enroll in the Shell Lubricants program please go to

www.aroilprogram.net/interest

Window Cling

Pennant Strings

Rotella Counter Card Rotella Banner

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Point – of – Purchase Materials

Curb Sleeve

OPEN

Nationwide Network Oil Program

National Promotion Options

NEW LUBRICANTS SUPPLIER

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Optimize Social Mediawww.optimizesocialmedia.net

1-855-676-1212

http://www.optimizesocialmedia.net/

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WHAT WE DOThrough the years, we have developed a Targeted Direct Mail Marketing Program that not only increases tire sales and car coun t, but is proven to drastically impact ARO and sales volume. Our goal is to target and dominate the area around your shop. Mudlick Mail will customize the postcard and offers to your shop and ensure those offers will bring customers in the door.

EXCLUSIVE PRICINGPricing is all-inclusive, with no contracts # of orders based upon the current calendar year. Order size may include multiple locations ordered at the same time. Minimum order size per location is 7,000 postcards. Trucking fees waived for all orders ($85 per location drop).

GET STARTED TODAY! 678-218-5922 • MudlickMail.com/Bridgestone


OUR TURNKEY PROCESS MAKES IT EASY TO DOMINATE YOUR MARKET AREAWe handle it all, from design to deliveryFlat fee, no contractsPostal delivery confirmation reports

Auto repair learning centerDedicated point of contactProven success for shops

Proprietary tracking systemsFree local tracking number

Mitchell Social C.R.M.Dedicated Support AgentsEmail Service RemindersCustomer Reviews & AlertsFacebook Page Mgmt.Twitter Mgmt.Email Matching ServiceSearch Engine FriendlyBOSS Loyalty WebsiteOnline Business DirectoriesThank You EmailsResults ReportingSmartphone App.$129 / Month vs. $199 / Month

NETWORK SUPPORT PACKAGE

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In-Store Image & Brand KitBridgestone Affiliated Retailer Image Kit

In-Store images identifying YOUR dealer as participant

Drives consumer acceptance

Brand and Promotional P.O.P. KitsBridgestone, Firestone and Fuzion brand in-store P.O.P.

P.O.P. supporting National Promotions

Blizzak & Winterforce P.O.P. for winter markets

Network Support Package

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Affiliated Retailer Retail Promotional Kit


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Nationwide Repair Warranty

Covers standard repairs (12 mo / 12,000 miles)

Outside 25 mile radius of originating retailer

No charge back to originating retailer

Is an extension of the dealer’s normal service warranty

No cost to you!



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Nationwide Repair Warranty Poster(Included in the Affiliated Retailer Image Kit & the Retail P.O.P. Kit)



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Nationwide Tire Protection Plan

Replacement ( Pro – Rated after the first 33% of tread wear )

Flat Repair

Roadside Tire Change Reimbursement ( 36 Months )



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When it Comes to Tire Protection Plans what do you offer?

You Offer and Self Administer in – house (liable)

You Offer & Pay a 3rd party for Administration (not liable)

You do not Offer Road Hazard



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You Offer & Self Administer In – House (Liable)

You Can Now Offer Nationwide Coverage

Road Hazard coverage must be listed on the original sales ticket

Still responsible for the warranty at your location

No Chargeback for Warranty Outside 25 Mile Radius

Replacement /Flat Repair/ Roadside Tire Change Reimbursement

No cost to you



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You Offer & Pay for Administration (Not Liable)

Continue to Offer Nationwide Coverage at a reduced Rateon Bridgestone & Firestone Brand ($4.50 per tire)

5% of Selling Price on all Other Brands. All covered tiresmust be registered

No Chargeback Regardless of Location HandlingWarranty. (Including your own)

Replacement /Flat Repair/ Roadside Tire ChangeReimbursement



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Nationwide Tire Protection Plan Poster(Included in the Affiliated Retailer Image Kit & the Retail P.O.P. Kit)



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You Do Not Offer Road Hazard…

NO CHANGE! Unless of course you wish to start offering this revenue generating add-on for your customers.



Bridgestone Affiliated Retailers will have access to pricing, retail support funds, contest results and much, much, more 24 hours a day! We’re always on….

www.affiliatedretailer.net

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http://www.affiliatedretailer.net/

RETAIL BUSINESS SUPPORT


www.bridgestonemarketing.com

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As a Bridgestone Affiliated Retailer, you have access to products, services and cost savings programs at discounted rates….it’s the power of “The Network”

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PROGRAM FINANCIAL INCENTIVES

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BRAND SUPPORT DIRECT FROM BRIDGESTONE

Qualified Bridgestone Affiliated Retailers can earn BRAND SUPPORT direct from Bridgestone through qualified purchases with their designated distributor.

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Retail Brand Support

Growth Bonus

Qualifying Bridgestone Affiliated Retailers can earn:

Retail Brand Support – Quarterly

Growth Bonus – Semi Annually

Volume Bonus – Annually

Paid via direct deposit to your bank account

Track purchases online at www.affiliatedretailer.net


Volume Bonus

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Bridgestone & Firestone Minimum Unit Purchases:

225 Quarterly / 900 Annual - Major Brand (PS & LT)

Once qualified, earn support for your purchases of

Bridgestone, Firestone & Fuzion

Retro payout each quarter

$2.00 per tire*

$6.00 per tire*

$4.00 per tire*

*Support by Brand. Payouts made on Net Units.


Retail Brand Support

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Grow your branded purchases and earn Growth Bonus!

Growth Bonus Goal – Continuing Retailer

Prior year major brand purchases plus one (1) unit or,

Minimum of 936 major brand. (Program minimum of 900

major brand plus 4% growth)

Growth Bonus Goal – New Retailer (Start date of January, 2018 or later)

Program period major brand minimum purchase goal

plus 4% growth.

$2.00 per tire

$2.00 per tire

Payments made on the half. Retro applies. Multi locations combined for qualification and payment. Payouts made on Net Units.


Growth Bonus

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$1.00 / tire

$2.00 / tire

$2.00 / tire

1,200 – 2,499

$1.50 / tire

$3.50 / tire

$3.50 / tire

2,000 – 2,999

$1.50 / tire

$5.00 / tire

$5.00 / tire

3,000 +

Volume Bonus

Bridgestone, Firestone & Fuzion VB Unit Bonus:75% of total unit purchases must be major brand (BS & FS) to qualify

New Bridgestone Affiliated Retailers earn partial year (pro-rated)

Multi locations combined for qualify and payment

Paid to active Affiliated Retailers at year end on Gross Purchases

Location 1:

or or

Qualify for Volume Bonus with

minimum 900 BS & FS (PS & LT) tires

VB Scale = all brands (BS, FS,& FZ)


+600 +600 +600Each additional:

$2.00 / tire

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PROGRAM REQUIREMENTS

Minimum program requirements:Good Retail Location Image

Area Marketing Approval

Inventory of Bridgestone Merchandise Plan

Purchase minimum of 900 BridgestoneFirestone consumer tires (PS & LT) annually - 75 per month

PROGRAM COMMITMENT

BUSINESS PARTNERSHIP

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Thank You

DEALER NAME - Max Finkelstein · Bridgestone Corporation leads the tire and rubber industry...

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Transcript of DEALER NAME - Max Finkelstein · Bridgestone Corporation leads the tire and rubber industry...