Dealer Ignition's Software as a Service Overview


What is Dealer Ignition?

• Dealer Ignition enables brand manufacturers to drive in-store sales by conducting local online marketing through their dealers.


Why this matters?• 88% of sales revenue generated from online

advertising budgets came from in-store purchases

• 7 of 10 of people who did their research online still prefer to make purchases in physical stores

• 78% increase in sales when the dealer has a high participation with the manufacturer

© 2010 Dealer Ignition. All rights reserved.


Promotional Network

Brand uploads banners

Dealer selects which banners to run and where Banner automatically appears

and updates on dealer’s site

Installed once, all new promotions run automatically.


Email Marketing

Dealer doesn’t share customer emails with

brand.

Make a customized email Send it to

customers See statistics about your email


Landing Pages

Dealer customizes brand provided content page Dealer gets code that

runs page content Content is automatically updated on dealer website


Complete Solution

Consumer searches brand term “Karastan carpet 48302” Ad lands on relevant

page banner Karastan banner

Promotional window opens with call-to-action


Technology


Customer Results

• 15:1 Return on investment (measured as wholesale sales)

• 89% New Customers

• Customers spent 3x of what the promo called for

• Client sees 80% growth in usage

• Competitive advantage in gaining dealer participation


Clients


Management Team

• Steven Wagner, CEO/Founder: former Ford Motor Company

• Tobias Crawley, CTO: former Netscape

• Larry Blackwell, Partner, former CEO of Datastream

• Monique Ravesloot, Client Success Manager

• Tony Beninate, Customer Support

• Chas Lemely, Lead Developer


[email protected]

700 East North St. Unit 10Greenville, SC 29601

888-3-IGNITE

Dealer Ignition's Software as a Service Overview

Technology

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