de Young Museum 02 09
-
Upload
mandy-smith -
Category
Education
-
view
487 -
download
1
description
Transcript of de Young Museum 02 09
Cultural Encounters at the de Young
designed to attract new and diverse audiences
Our Goal: A Younger More Ethnically Diverse Audience for Cultural Encounters Programming
Baseline - Fall 2007
17% under the age of 30
26% of visitors non-white
More Marketing
Summer 2008
14% of audience under 30
23% of visitors non-white
Audience Development Committee forAsian/ American/ Modern Art: Shifting Currents, 1900-1970
Asian American Art Now
Fall 200823% of audience under the age of 3029% of visitors non-white
Exit Surveys of Cultural Encounters Audiences
Demonstrated that diversifying our audience was more complicated/ difficult than we had anticipated
Encouraged us to form Audience Development Committees
Encouraged us to seek new ways of marketing our programs
Will continue to provide necessary feedback