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Evolving to a

Software-Defined

Data Center

Hans Timmerman CTO EMC The Netherlands

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STORE Manage

Analyse

Lifecycle

Authenticate

Service level

Share

Migrate

Deduplicate

Governance

Secure

Synchronise

Access

Protect

Available

Status

Context

Encrypt

Destroy

Virtualize

Archive Compliance

Intelligence

Search a Federation

of Companies

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3 Parallel Developments

IT as utility Fast and Smart Information IT with a safe feeling

standardization intelligence assurance

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Low Service Level

High Service Level

Business Workload Deployments 2016

Public Cloud New Architecture (includes SaaS

Workloads)

18%

Virtual Private Cloud Existing & New

Architecture

10%

Private Cloud Existing & New

Architecture

72%

Sources: Gartner, IDC, AWS workload estimates, EMC analysis

External Data

Internal Data

Service and Data distribution

between divers clouds will grow.

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Solution area’s overlap and slowly integrate

Trust Big Data

Security Analytics

Cloud

Scalable Analytics

Trusted Clouds

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Market area’s overlap and slowly integrate

Consumer Ecosystem

Enterprise

Mobile/Service

Provider

Consumerization of IT

Social/Mobile World The Hybrid Cloud

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Value Creation in the Information Economy

Strategic Business Transformation vs. Operational Efficiency

We have entered the era where we not only can save money with data but also can create money with data.

3RD INDUSTRIAL REVOLUTION

INFORMATION

PRODUCTS

VALUE .

DATA

. . . enabled by a new Information Fabric . . .

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“Water water everywhere, but nary a drop to drink.”

- The Rime of the Ancient Mariner

In the world of data:

“Data, data everywhere, but nary a bit to use.”

The digital universe (40 ZB by 2020) holds potential analytic value:

About 40% of all that data is generated by ‘things’, and . . . . .

Only 0.4% of the digital universe is actually being analyzed.

Data is the new oil and creates a market of $17 billion in 2015

Return on Data (ROD) will be the new ROI.

How prepared are CIO’s to manage that whopping

40 trillion gigabytes of valuable data in 2020?

The Data Driven Society

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Requires new application fabrics

Based on new information fabrics The New Normal

1960 2010 2060

Defined by IT specialists

Defined by Consumers

50%

IT Maturity 100%

Mainframe

Personal Computer

Client/server

Internet 1.0

ROI

Cloud Computing

Converged Infrastructures

Customer Self Service

Big Data & Analytics

ROD

Digital was NOT normal Digital is normal

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The New Normal

Cloud Computing

Data Store

Is like

230 V 50 Hz.

EMC • Information storage

and protection • Information Security • Information Intelligence

VMware • Software Defined Data Center

• End User Computing

Pivotal Next Gen Cloud & Big/Fast Data Apps

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New information and application fabrics

• New forms of information architectures. • Hybrid Cloud based • Automated • Total virtualization of all hardware components • Open Standards • Software Defined Data Center

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Virtualization Software

Software

Defined

Compute

Software

Defined

Storage

Software

Defined

Network

Software

Defined

Security

Abstract, Leverage, Pool, Automate

The Software-Defined Data Center

ABSTRACT, LEVERAGE INTELLIGENCE

TBA

Physical Hardware

Server Storage Network Security

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Metering

Monitoring

Control Plane (Management)

Tenants Catalog

Data Plane (Storage Pools)

Object

Store

File

Store

Block

Store

Programmable Interface (REST)

Abstract Control & Data Planes

Software Defined Storage

Software Defined

Storage

VMAX

Storage VNX

Storage

3rd-Party

Storage Commodity

Storage

OpenStack Adapters

SWIFT GLANCE CINDER

Objects Images Volumes

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The EMC2 Portfolio

Information Infrastructure

Content, Process & Collaboration Apps

End User Computing

Next Generation Cloud & Big / Fast Data Apps

Converged

Infrastructures

Compliance,

Governance &

Risk Management

Security &

Authentication

The Software-Defined Data Center Software Defined Data Center

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Twitter: @hansemc

Blog: www.datacentered.nl