De Jorio Design International

beyond luxury interior design

DE JORIO DESIGN INTERNATIONAL

DJDI / beyond luxury interiors design

DE JORIO DESIGN INTERNATIONAL, a company of creative design and technical consulting among the most successful and innovative

in the field of high-level design, is today considered a real and true school of thought and a trend setter.

A heterogeneous laboratory of highly qualified professional competence in which 8 generations of architects and designers have been

trained from 1956 up to today, and which continues to welcome and train new generations of designers influencing the very same

sector of Interior Design, thanks to an incessant policy of research and innovation in the field of ideas, aesthetics and creativity, by

means of fully belonging to the richest and most rigorous among the architectonic and artistic cultures at the world level: the Italian

one.

In its long history DJDI has explored numerous planning and thematic environments, from specialist and private architecture to

industrial design, from the interior design of mega yachts to that for luxury cruise ships, from that for the latest generation of cruise

ferries to that - no less stimulating - for military ships, ensuring for itself a level of interdisciplinary competence and a technical

polyvalence unrivalled in Europe.

A pioneer in believing in the didactic role and in the function of the cultural “product” of every new project irrespective of the sector to

which it belongs, DJDI has always stood out for the high qualitative and artistic value of its creations, considered ground for

experimentation of new and recognizable formal languages, often so surprising as to constitute a reference model for Design in

general.

This book opens a small window on some of the most recent creations in the field of escape and leisure, which best express the

philosophy and the lesson of modernism of this real and true “academy” of design.

One comes across all the most varied functional, commercial and entertainment typologies– Theatres and Clubs, thematic Pubs and

Bars, Discotheques and Casinos, Shops and Malls, Restaurants with a theme and Bistrots, Swimming pool areas and spas, Hotel

receptions and scenic-monumental spaces, Cafeterias and Wine bars, Meeting rooms and Cyber points, Teens’ centres and Children’s

playrooms, Virtual activities, etc. – but one can also recognize some of those formal and conceptual traits that have made the DJDI

repertory famous, unique and often imitated.

That of hospitality, besides being expression of a particular know how, is a philosophy of service that develops through

multifarious modalities, also knowingly using the diverse typologies of main and satellite spaces, whose personality and

morphological peculiarity may transmit with immediacy and precision the very image that a tourist company, a hotel group or a

cruise company intends to give of itself.

Therefore, one can understand the strategic value of knowing how to govern the messages implicit in creative projects that

involve the definition of public spaces and emblematic par excellence, how a reception and a hotel foyer, or functional and

recreational like an equipped swimming pool, or again, at the opposite end of the size scale, of small private spaces such as a hotel

or a cruise ship suite. Without overlooking the same sub-spaces of support and service to the separate activities of hospitality,

such as the reception and exchange offices, the cocktail bars and lounges dedicated to groups, or the very same means of vertical

and horizontal communication characterised by stairs and lifts.

For each of these spaces different regulations exist along with specific functional, technical and management prerequisites that

orientate their design. However, the personality that is attributed to them with interior design is – although closely linked with

the constraints described above – the main reading tool with which the public perceives the image of the company, and with

which one can really measure the quality and the standard of the hosting structure.

The intrinsic and homogeneous quality of design therefore becomes a strategic objective of global investment, on the same level

as any other tool aimed at attainment of a determinate qualitative level of hospitality, being its mirror.

One of the salient aspects in the design methodology of DJDI, besides the systematic application of design criteria in the

architectonic scale, resides truly in the semantic value attributed to each planned space.

Whether one is dealing with a large and emblematic space or a space of connection or a simple stairway, each of them has a

precise role in the formation of the global image of the organism, and therefore of equal importance. A greater qualitative and

artistic homogeneity not only allows one to avoid an incomprehensible division of the space, but confers a positive characteristic

of continuity and quality to the entire environment, with a return in terms of image and standard, for the structure of hospitality,

of a higher level even than the investment itself.

hospitality

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vip area_msc fantasiaMSC YACHT CLUB

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Holidaymakers have always seen MSC Crociere ships as a

beautiful destination in their own right, alongside the

famous sites visited. Thanks to the extraordinary creative

work of De Jorio Design International, MSC Splendida takes

the whole concept of ship as floating city to an entirely new

level. Which is why it’s only right that we should take you

round it in the same way as the tour of a beautiful city, mirro-

ring a day in the life of a guest on board.

So, ladies and gentlemen, please follow me now that we’ve

assembled in the main hall and reception - a spectacle of

space and light inspired by the diamond, reflected in facet-

shaped mirror steel and optical fibre lamps, gleaming pano-

ramic lifts and an extraordinary grand piano decorated with

20,0000 Swarovski crystals by artist Laura De Nadal.

Part of the MSC Yacht Club ", the new product

from the MSC company to the hosting of the

so-called VIP customers, the SAIL LOUNGE

constitutes the most important space in

terms of area ,after " the One Pool".

Throughout the day, from breakfast to late

nite, guests can enjoy here meal, drinks and

one of the most exclusive panoramic view of

this vessel, through 37 glasses by 3 x 1,2

meters each.

Ideally divided into two areas, one with bars,

cosy seatings and facilities for the buffet brea-

kfast, the other with a wide observation

space, where the lounges arranged along the

glass wall are all equipped of interactive scre-

ens to track the navigation, as raised by the

name of this lounge club.

The desire to create an atmosphere of con-

temporary elegance and consistent with the

new European concept of the product "MSC

club", has inspired a design with flowing lines

and pure ,where the wall surfaces developed

three-dimensional and sharp geometries

based on the rectangle. The sharp contrast

conceptual, not to mention the incompatibi-

lity between the soft organic curves of the

designing and implementation of a rational

nature and mathematics of the rectangle, has

resulted in a design where the difficult but

successful control is comparable to a genera-

tive action of artistic value in architectural

scale.

vip area_msc fantasiaMSC YACHT CLUB

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its history.

Wall lights in moka Murano glass, seating and padded partitions of neo Mannerist inspira-

tion, modern backlights in the ceiling with an organic shape and colours from dark brown

to gold, support and underline with their light and with their shapes the refined fluctua-

ting between past and present, between the warmth and cold of this refined Contempo-

rary Restaurant. suite_msc splendida1/2/3

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DJDI / hospitality

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its history.

Wall lights in moka Murano glass, seating and padded partitions of neo Mannerist inspira-

tion, modern backlights in the ceiling with an organic shape and colours from dark brown

to gold, support and underline with their light and with their shapes the refined fluctua-

ting between past and present, between the warmth and cold of this refined Contempo-

rary Restaurant. suite_msc divina1/2

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DJDI / hospitality

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standard cabin_msc splendida1

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There is nothing like a staircase that can reveal the standard and reference

target of a hotel structure. Obviously with the exception of stairs purely for

escape and for those for unusual heights – as in skyscrapers – a public staircase

reflects with precision the criteria of investment of the owners, supplying – to

those that are able to recognise them – precise details on the policy of image

adopted, as a function of the reference standard of the construction and to the

real commercial target.

A public staircase decoratively verveless and with low standard finishings, not

infrequent in a 5-star hotel, clearly denotes a policy of economy, such as to

impose a selection of the sectors and functions in which to invest, compared to

others in which one deems it opportune to save. One is dealing, that is, with an

improper 5-star classification, aimed at a business clientele who looks at the

essential, mostly travels on behalf of others and is not very willing to spend on

extras, or to the mass tour operators.

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In a pure 5-star hotel one aims instead at a

selected and demanding clientele from

every point of view, from the particularly

high expectations leaving aside the effecti-

ve material value of the services offered to

them. A hotel of this level and target, will

exhibit centres of communication of a level

and image not inferior to that of the general

standard. The stairways and the lifts are, in

other words, some of the main symbolic

icons with which the ownership communi-

cates its image and its value in the hierarchi-

cal scale of an entire hotel system, where

the image is, for the clientele taken in refe-

rence, the discriminating element in their

choice.

The stair well and lifts illustrated here,

projected in a design key, reflect this latter

conception. Each of the 13 floors has the

same architecture and richness, but a slight-

ly different articulation, compatible with the

floor layout. With this criterion a different

spatiality is attributed that is recognisable at

every level, also thanks to the insertion of

accessory spaces, in which works of art are

exhibited and orientation signs, indispensa-

ble in large hotel structures. Of contempo-

rary elegance, the facade of lifts photogra-

phed here explicitly recalls the typicality of

the structure that houses it – a cruise ship –

taking on the shape of a hull. The currents of

the plating in wood therefore become the

original matrix for the horizontal weave of

all the elevations, soberly interrupted only

by salient elements such as the lift doors

and the transit accesses to the cabin corri-

dors. The level of the finishings is necessarily

very high.

stairs_msc splendida1/2

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level of expressivity.

Characterised by the presence of two shops – one of gifts and fancy goods and the other of

candies – this Shooping Arcade appears as a short path of contemporary art, not only for the

presence of abstract sculptures by …. , but for the particular formal rigour of the lines and for

the use of warm and cool materials like wood, steel and coloured glass.

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lobby deck 7_msc fantasia1/2

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The project of this Lido was influenced by a series of

constraints linked with its particular position and exposi-

tion. Created forward on the highest deck of a ship, it is

affected by strong winds and has a raised pool located

between the central deckhouse and the skylight of an

underlying space. The need to give identity and perso-

nality to the space with the use of architectonic instru-

ments – which here have expressed above all soft, circu-

lar geometries with stairways and volumetric flower

boxes situated in the base of the very same pool – and

the presence of numerous windbreakers both at zero

quota and around the pool, suggested unifying the

architectonic skin of the elevations, using green Austra-

lian marble for the volumes and for the main backdrop,

with the exception of the hydro-massage tubs and

especially the skylight volume which, being heteroge-

neous to the area, was highlighted with a banded cove-

ring of teak wood and steel. A curtain with an inclined

tensile structure and a large, eye-shaped, terminal aper-

ture, allows one to protect the higher part of the swim-

ming pool from the wind, to partially supply direct light

and at the same time to create a depression to deviate

the residual wind from below upwards. On the large

marble wall which acts as a backdrop to the plant, a

great artistic intervention by David Gerstein inspired by

man and his feelings for the sea has been included. The

lightness of the covering and the windbreakers has

influenced the original design of the lamp posts, concei-

ved without a fulcrum and with the lighting spheres

apparently suspended on 4 curved, steel drums just like

curved bamboo.

The dichotomy existing between the structural comple-

xity and volumetric of the general plant and the linearity

of the Neo-rationalist language adopted for the archi-

tectonic development – in turn highlighted by the

materials adopted – has allowed one to create an effect

of a harmonic and unitary set.

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vip club pool_msc fantasiaTHE ONE POOL

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Saying wellness today risks appearing as a marketing operation, a term behind which often, softened by an aura of health

consciousness and positivity, lurks in reality one of the largest consumer industries in history.

More often than not it has been and is just so, with the complicity – more or less aware – of an army of architects and designers,

committed to dressing and to formally connoting precise and well codified commercial activities, rather than contributing to

recreating “healthy” environments in the real sense of the term, capable of transmitting positivity and wellbeing ever through a

wise use of architectonic space, shape, materials and colours, that is through a cultivated and sensitive creativity.

The recent productive intensification of the industry aimed at materials and decorative products dedicated to this sector

– ceramics, mosaics, enamelled glass and imitative artificial materials in general – all having their own aesthetic image of

immediate application, if on the one hand they enhance an indispensable repertory of products, on the other all they do is

confirm a widespread orientation of designers towards the "pret à porter", demonstrating a clear predisposition to speculation

and stylistic conformism rather than to pure research.

Even in this field DJDI has never separated a profound commitment to formal research and the use of materials from the principle

of uniqueness and originality of a project, believing that even that of wellness is a space of welcoming par excellence, different

from others for a fundamental feature: every choice, from the architectonic project to the materials, from the lighting to the

colours – even though sometimes congenial to particular treatments - must strike psychological and emotive aspects directly

ascribable to wellbeing in a strict sense, in a measure that goes beyond the same activities that are done there.

Furthermore, the creations illustrated here highlight how often it is not necessary to make use of specific commercial products,

but instead how a sincere and emphatic, almost brutal but always harmonised use of traditional and conventional materials, may

– thanks to their intrinsic naturalness and beauty – contribute efficaciously to attainment of that positive feeling and that

sensation of psychological pleasure, that are the ideal prerequisite to spend a day of relaxation in a SPA.

wellness & spa

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fitness area_msc fantasiaAUREA SPA

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fitness area_msc splendidaMSC AUREA SPA

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Characterised by the presence of two shops – one of gifts and fancy goods and the

candies – this Shooping Arcade appears as a short path of contemporary art, not on

presence of abstract sculptures by …. , but for the particular formal rigour of the line

the use of warm and cool materials like wood, steel and coloured glass. DJDI / wellness and spa

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spa area_msc poesiaAUREA SPA

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indoor pool_msc fantasiaI TROPICI

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The design of this cruise ship's waterpark, enti-

rely devoted to water fun games, is strongly

influenced by the marine environment, visible

in the materials with natural appearance and

in the development of the shapes of all origi-

nal architectonic elements.

The predominating curve lines characterise

not only every wall and partition but also the

line cut of its upper deck, explicitly referred to

the marine undulation of the waves.

Elements of link between the two levels of the

area, the 14 high, slanting and curved posts

wish to recall the mastheads of sailing ships

moored in a marina, whose freedom of orien-

tation is architecturally taken and “blocked” in

its randomness as in an photo shoot .

In this overall marine vision, the wide curved

uprights of the upper level's balustrades ,

recall the white bones of fish. Wet area's balu-

strades realized in stainless steel and teak

wood ideally recall the shape of a hull.

All the plastic volumes that distribute and

enclose the water game spaces are valued by

the natural aspect of their covering materials :

from the irregular bare rock obtained with

large ceramic elements, to the light two-

colour cobblestones for the more sinuous

parts, they look like rock smoothed and wea-

thered by the wind.

main pool_msc splendidaAQUA PARK

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3/4 pool bar_msc splendidaTARTARUGA BAR

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aft pool_msc divinaGARDEN POOL

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"ZEN AREA" is the new brand with which, on all ships of MSC, a dedicated pool area is

strictly reserved for adults, responding to three specific characteristics : outstanding

location and defilated position, atmosphere of ultimate relaxation, unique design

with great personality .

The "Lido Catalano" on MSC FANTASIA truly responds to all these qualities, and enjoys

a panoramic view of almost 360 °.

By its design, based loosely on the Parc Guell in Barcelona for both the construction

method and the eclectic colors, it experimented for the first time on a ship the simul-

taneous use of recycled materials and ones specifically produced , with a

copious use of traditional materials such as glazed ceramics – for all surfaces - and

most current technology and materials such as epoxy, to shape and internally

reinforce many of the volumes more complex .


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These technical measures, together with an

appropriate formal concept, have led to greater

flexibility of use and maximum permeability in the

flow of people's movements between courses

and the pool itself, thanks to the vitality of organic

plastic winding volumes of separation and the

seatings that are enclosed within.

The application of alternative but consistent, on

different volumes, two main mix of "broken

pieces", one on blue, green and yellow, the other

on the pink, brown and yellow, whilst providing

the highly colored decorative installation, is able to

emphasize and encourage even visually the

movement of flows on paths and entrances.

The extreme level of customization obtained for

any area of this ship, has also made it possible to

design post lamps exclusive for this area, unique

as are those of any lido area of the same ship.

aft pool_msc fantasiaLIDO CATALANO

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the refined fluctuating between past and present, between the warmth

and cold of this refined Contemporary Restaurant.

main pool_msc poesiaAQUAPARK

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The good outcome of a project destined to collective catering services is always the fruit of a wise combination of internal choices

for the future management of the structure, which we will call objective, and choices external to it, which we will call subjective,

i.e. linked to an arbitrariness of a cultural type.

In the first belong all those considerations of commercial, technical, functional and management nature, an unavoidable

awareness of which influence not only the general distributive layout of the project, but also its scale of detail.

To the second is attributed the task of defining the image, identity and personality of the restaurant, whether it has a gastronomic,

commercial and strong rooted thematic connotation – dominating in the project but adherent to the new interpretative image

offered in it – or it depends prevalently on an original formal conception, so as to give the interior design the value of sensory and

emotive stimulator, symmetric in importance to that of taste and smell for the cuisine itself.

The following examples illustrate conceptions very different from one another, to signify how formal research must never be an

end in itself, but the point of arrival – each time unprecedented and surprising in its outcomes – of a complete and coherent

interdisciplinary research, entirely aimed at the creation of an organism in whose DNA cohabit both the objective and

organisational elements and those of purely cultural and artistic nature.

restaurants

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main restaurant_msc divinaTHE BLACK CRAB

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The Red Velvet Restaurant brings in an elegant

and sophisticated atmosphere, result of a design

“purified” by mediation between present and

past, not lacking in symbolic elements.

Large and animated golden frames, which enclo-

se precious niches padded with red velvet,

emerge all around cambering and showing off

the modern and linear panelling of dark red

wood.

Ondulated in wave shapes they create, with their

visual organic unity, the unequivocal trace of

tradition that returns, giving rhythm and symboli-

cally enlivening the general modernity and cold-

ness of the background architecture of the room.

Through eclectic juxtapositions, they evocate the

sense of a glorious past which relives and renova-

tes in contemporaneity, just as the Italian Culinary

Art, of deep and undisputed tradition , is capable

of renewing itself and reflecting the present

without ever repudiating its history.

Wall lights and Chandeliers in black Murano glass,

seating and padded partitions of neo Mannerist

inspiration, modern backlights in the ceiling with

organic shape and colours from black to gold,

support and underline with their light and with

their shapes the refined fluctuating between past

and present, between the warmth and cold of

this cosy Contemporary Restaurant.

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main restaurant_msc fantasiaRED VELVET

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The interior design of "Il Cerchio d'Oro"

restaurant reveals an explicit expressive

matrix, suggested by the transparency

and light of the main walls ,

Classic in its geometric lines, but con-

temporary in materials – mainly light

briar and polychromatic marbles – and

in use of surface textures, the themes

of the circularity of light and transparen-

cy are interpreted here with the use of

large golden grids with circular motifs

giving a damask effect, applied to the

walls, backlit volumes and columns, able

to obtain a real and true connective

tissue unifying the architectural space.

The geometrical theme of the lounge's

design , of the macro scale of the distri-

butive pant and the micro scale of the

detail, is markedly the circle, present in

the big chandeliers, in the balustrades,

in the marble inlays of the floor and in

the large informal panels painted by

Raimondo Briata, declined and differen-

tiated through many original graphisms,

always in coherence with the different

areas peculiarity.

Here more than ever is clear the dialo-

gue between the various expressive

forms : architecture, visual art and

design of furnitures and accessories.

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panoramic restaurant_msc fantasiaIL CERCHIO D’ORO

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wood. Following an undulating trend, they create, wit

unequivocal trace of tradition that returns, giving rhyth

the general modernity and coldness of the background

Through eclectic juxtapositions, they evocate the sense

and renovates in contemporaneity, just as the Italian CuDJDI / restaurants

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The Red Velvet Restaurant is characterized by an elegant, romantic and

sophisticated atmosphere, and by a design “purified” by mediation

between present and past, not lacking in symbolic elements.

All around large, flat golden frames, which enclose precious niches

padded with red velvet, emerge cambering and showing off modern

and linear panelling of dark red wood. Following an undulating trend,

they create, with their visual organic unity, the unequivocal trace of

tradition that returns, giving rhythm and symbolically enlivening the

general modernity and coldness of the background architecture of the

room.

Through eclectic juxtapositions, they evocate the sense of a glorious

past which relives and renovates in contemporaneity, just as the Italian

Culinary Art, of deep and undisputed tradition , is capable of renewing

itself and reflecting the present without ever repudiating its history.

Wall lights and Chandeliers in black Murano glass, seating and padded

partitions of neo Mannerist inspiration, modern backlights in the

ceiling with an organic shape and colours from black to gold, support

and underline with their light and with their shapes the refined fluctua-

ting between past and present, between the warmth and cold of this

refined Contemporary Restaurant.

The conformation into terraces of the room,

underlined by wrought iron balustrades with

motifs inspired by the decorative lexicon of the

Parisian balconies, create the atmosphere of an

elegant and relaxed dehors.

This panoramic French Restaurant is placed in a position of

great prestige, dominating an outdoor pool beach.

Its interiors are liberally inspired by the urban atmosphere

and architecture of the Paris of Haussmann at the time of

"bell’ époque", evoked by the light walls sculpted with stone

ashlars and lowered arches with keystones in relief - which

contrast with the warmth and intimacy transmitted by the

cosy niches of red velvet capitonnè and the red chairs - and

the flooring in wood, black and white marble alternated with

a two-colour fitted carpet by a very simple winter-garden

pattern design.

The monochromatic use of grey tones for every surface and

detail of walls, ceiling and floor , confirms the refined ambi-

tion of the room – which wish to recall the first Daguerreot-

ype and a certain French Impressionism - , deliberately inter-

rupted by the red niches where figurative dancing sculptures

by Aldo Zuliani are installed as “living” witnesses the Parisian

bell’ époque.

speciality restaurant_msc fantasiaL’ETOILE

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DJDI / restaurants

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upper restaurant_msc orchestraL’IBISCUS

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The theme of great voyages often inspired the design of Cafeterias onboard a ship.

In the two here pictured examples the Design is deliberately objective, although

ethnic in spirit , to reveal, through a sophisticated but absolutely contemporary inter-

pretation, the chromatic, material and geometric echoes of the poignant land of

Africa in the first , and Oceania in the second.

Rich and complex applications of wood carvings on walls and partitions, bright

totem-sculptures, backlit sails that run along the ceiling and down the walls – remini-

scent of the nomadic dwellings - , original anthropomorphic masks in wood or sewn

in rough fabrics, contribute to recreating those shadows, those images and plots

brought alive by the light, amber or lime green, that seems to come from the begin-

ning of time to illuminate the oldest and most fascinating places of the earth.

Some of the richest and most exclusive marbles ever used in a cruise ship’s Cafeteria

– the Italian Alpi green and absolutely rare Portoro – chosen for their unparalleled

beauty, dark wood veneers with various grains, as well as the creation of numerous

carved wooden details for every original furnishing element – from the tables to the

seating, from the infinite grills to the lamps and the door handles – are elements that

give a criterion of the superior quality of these refined Ethnic–Chic contexts, both in

terms of elegance – unrivalled on a cruise ship - and of Interior Design.

DJDI / restaurants

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cafeteria_msc splendida PAGO PAGO

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cafeteria_msc fantasia L’AFRICANA

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One of the most interesting features of Hadrian's

Roman villa in Tivoli lies in the lightness of its linear and

elegant arched structures, to our eyes feeble traces

that anticipate the modern poetry of a certain Italian

Rationalist architecture. The cafeteria in question

re-proposes certain stylistic elements, in a free and

contemporary key, with an almost metaphysical effect,

due to the affinities that they manage to establish with

the spatial and functional nature of the very same

room. In a large self-service structure, the need to orga-

nise the large flows of crossing with dedicated paths,

the queues at the buffets and the seating areas,

impose a strong structuring of the general layout

which, if one wants to ensure a complete transparen-

cy between the different zones, must necessarily be

created with transparent partitioning and distributive

elements. Open balustrades, hinge pillars in the key

points of the routes and delimitations in the ceiling

obtained with hollowed arches, allow one to obtain

these results and to let one enjoy, from every point of

the hall, the unique panoramic view offered by the

extensive floating glass panels. The use of materials of

class and high standard – such as precious marble,

briar and stuccoes - is coherent with the architectonic

guidelines supplied, and places this cafeteria at a level

decidedly above the average.

cafeteria_msc poesiaGLI ARCHI

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The Red Velvet Restaurant is characterized by an elegant, romantic and

sophisticated atmosphere, and by a design “purified” by mediation

between present and past, not lacking in symbolic elements.

All around large, flat golden frames, which enclose precious niches

padded with red velvet, emerge cambering and showing off modern

and linear panelling of dark red wood. Following an undulating trend,

they create, with their visual organic unity, the unequivocal trace of

tradition that returns, giving rhythm and symbolically enlivening the

general modernity and coldness of the background architecture of the

room.

Through eclectic juxtapositions, they evocate the sense of a glorious

past which relives and renovates in contemporaneity, just as the Italian

Culinary Art, of deep and undisputed tradition , is capable of renewing

itself and reflecting the present without ever repudiating its history.

Wall lights and Chandeliers in black Murano glass, seating and padded

partitions of neo Mannerist inspiration, modern backlights in the

ceiling with an organic shape and colours from black to gold, support

and underline with their light and with their shapes the refined fluctua-

ting between past and present, between the warmth and cold of this

refined Contemporary Restaurant.

DJDI / restaurants

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chinese restaurant_msc orchestraSHANGAI

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The strong contrast between the colour of the

plasters, the dark patina of the bricks , and the harmo-

nious design of wall's elements, floor and celing, con-

tributes to creating the warmth and intimacy typical of

some exclusive contemporary Mexican homes. their

light and with their shapes the refined fluctuating

between past and present, between the warmth and

cold of this refined Contemporary Restaurant.

sushi bar_msc musicaKAITO

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The main purpose to design this large restau-

rant was to obtain a young and trendy envi-

ronment, but cosy and snug in the look.

Natural and raw materials such as bleached

wood, concrete, grey bricks and stones, blue

and dark red plasters at wall, mixed with black

and white cobblestones at the bar, make up

the main perceptive supports for a “hot”

Ethnic Architecture. In which external settings

with porticoes and rough plastering, in

"Pueblo Revival" language, emblematic and

spectacular trompe-l’oeil murals, photos

taken from the Far West filmography of the

thirties and unprecedented Mexican style

wall fabrics, are alternated with more contem-

porary and angular wall's volumetries , having

as their linking element the free and organic

surfaces of the floors – they too in wood and

grey concrete – and the ceiling, created partly

in plaster in the shape of clouds, partly with

wooden beams.

DJDI / restaurants

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The strong contrast between the colour of the

plasters, the dark patina of the bricks , and the

harmonious design of wall's elements, floor and

celing, contributes to creating the warmth and

intimacy typical of some exclusive contemporary

Mexican homes.

tex mex restaurant_msc fantasiaEL SOMBRERO

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Design in a contemporary key of entertainment spaces – such as Clubs, Bars, Show Lounges etc. – requires both a good dose of

spirit of innovation and pragmatism.

However, innovation should not consist only of the unheeded search for new themes and unprecedented formal languages,

often only useful to distinguish one architect from another, but above all in knowing how to transfer in the tangible and concrete

world of the experimentation of interiors the most salient or hidden aspects of our contemporary society, proposing an

unprecedented reading in a formal key of the society itself.

If the spaces for shows and leisure are places where people express themselves and interact with the activities that take place

there, through the languages of design one can indeed stimulate and explore new modalities of interpersonal relations.

The designed environment must therefore arouse real and true emotion, through the evocative nature of its physicality.

Instead pragmatism allows one to guide aesthetic research without ever losing sight of the objective elements of the project.

Besides touching the emotions, the latter has indeed the task of complying with the performance of a service and one or more

activities, by best responding to the questions of a technical and management nature that they imply.

Without ever putting the expectations of those who must make use of the designed space into second place: beyond its

innovative and experimental contents, such a space must be welcoming and attractive, comfortable, functional and on a human

scale.

Quality, as always indispensable to distinguish a good Interior Design project from a mere operation of image.

bars clubs & showlounges

This innovative in design Jazz Club makes up a real tribute to the two most emblematic

and revolutionary artistic forms of the 20th century: JAZZ and ABSTRACTIONISM, propo-

sing the room itself as a large piece of applied Contemporary Art.

Infinite square and rectangle niches of coloured light burst in an apparently casual way

onto neutral dark grey walls, composing giant abstract works which bring to mind the

spirit of Informalism, but also the Architecture of Le Corbusier where, in the grey darkness,

they recall the illuminated windows of the intensive living quarters.

DJDI / bars clubs and showlounges

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The apparent randomness, fruit of a careful composition, symbolises the essence of

Jazz, the only form of Musical Art where order and instinct come together perfectly, and

where different cultures live together and blend with one another.

The dense weave of horizontal strips of multicoloured glass at walls, bar counter, stage

and columns, represents the new sap of diversity and multi-culturalism, whose random

but at the same time organic sedimentations, overlap one another to determine a

modern metropolis, the true laboratory for growth of the two most important artistic

forms of the 20th century.

Diversity and contrasts which have also inspired the design of the furnishings, which set

up large and sinuous studio couches of orange colour against more geometrical, circu-

lar, interlocking grey sofas, as a suitable response to the current demands for seating in

a relaxed mood. A distributive layout with free curves, geometrically unbound, emphasi-

ses the general effect of organic randomness.

jazz bar_msc fantasiaMANHATTAN BAR

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This glamour Bar, openly situated above a lobby's Reception,

is particularily trendy at the level of pure design and of its

basic meanings.

The strongly “destructured” effect of its walls, is obtained by

sloping and freeing every superficial and three-dimensional

element from the orthogonal axes – from the bar to the wall

niches, from the volumes and ceilings to the couches and

the unprecedented multifaceted, diamond-like armchairs –

and applying a volumetric method of “prismatic emptying”,

as for the insertion of the artistic interventions of Raimondo

Briata set in the walls .

To the neatness of the lines corresponds just as much clarity

in the choice of the materials used, from the brushed copper,

the wengè tinted wood, the violet backlit glasses and mirro-

red steel for the central fluctuant leaves.

These large leaves represent the plastic, alive and organic

element of the composition, which bursts out hovering

freely in the space dominated by the cold prismatic geome-

tries, just as water and life spring from the earth and from the

minerals that they feed on.


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prediner bar_msc splendida L’APERITIVO

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The thematic inspiration for this new-Tech designed Sporting Bar

reflects two of the sports environments most followed by the

Italian sports fans, Soccer and Motor Racing . Circular black leather

couches, warm wooden walls with steel profiles, fitted carpet with

soccer motif, display cases full of props and sports mementoes on

the theme , and large monitors to follow all the matches, are devo-

ted to the first sport. For the Motor Racing world, all the area

around the Bar is dedicated and includes a podium for the real MV

Agusta motorbike of the ex world champion Giacomo Agostini,

the true “cult” protagonist of this Sports lounge.

The Bar recalls, in colours and materials, the world of Car Racing : a

circular and convex counter Red Ferrari varnish, just like a great

sport's bodywork. Aluminium trusses above the counter and

brushed stainless steel for all the most high “tech” details. A warm

flooring in dark rustic wood of wide staves, contrasting with the

cool materials.

All around small lounges enclosed by red lacquered walls , with

small black leather and stainless steel couches made in the spirit of

“modern collectibles”, symbolising the long seats of the sports cars

of the 1970s .

Design of the fixtures and furniture in tune with the sporting spirit,

starting from the bar stools (original design in stainless steel and

leather with a “rétro” taste) to the tables, designed according to the

principles of “Tuning”, using some engine parts for the basis.


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sporting bar_msc fantasiaSPORTS BAR

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Conceived for full-time and multipurpose entertainment – from piano

bar to karaoke, from cabaret to discotheque - , this huge Lounge is deve-

loped according to a marked and functional distribution in zones: a large

circular bar with dedicated sitting, a wide panoramic area with a stage at

side, and a large dance floor with piano bar in the centre.

The strict polyvalence of use and the consequent extreme organic

nature of the plan, suggested the creation of an Eclectic Interior Design

rich in contaminations, with attainment of a “Fusion” effect that is comple-

tely original.

An unusual but masterly dialogue between Neo-Modernist elements – in the bar's shape, the

wall of the stage, the columns and many furniture and lighting elements – and a "Primitive"

style – in the walls, the seating and the details – is developed through the basic concept of

“cracklè”, a texture which rhythm the surfaces in their passing from one language to another,

creating an unprecedented effect of stylistic breaking up and recomposing between one zone

and the other. Convex sculpture walls, created in brushed and engraved steel with a cracklè

effect, mark the spaces between the huge and organic “snake” sofas, making up that necessary

element of discontinuity and permeability between the various sub-environments of the

space.


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secondary lounge_msc fantasiaL’INSOLITO LOUNGE

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1







round it in the same way as the tour of a beautiful city,

mirroring a day in the life of a guest on board.









round it in the same way as the tour of a beautiful city,

mirroring a day in the life of a guest on board.



Being the main space enclosed on three sides by large planar

glasses – by a totally open view - the central organization of

the subspaces, including walking, sitting and ceiling's forms,

have been partially rotated by 45°, in order to allow a dyna-

mic circulation between all subspaces, and a virtual changes

of light reflections from different points of view.

The essential design by straight lines and angles for lining

panels, stools and sofas, and an intense use of square geo-

metry even for armchairs and low tables, contributes to

create a superior omogeneity and three-dimensionality to

the whole space. The highly cool atmosphere is contrasted

by the vivid colour of the lights, of the 36 multimedia plasma

screens at dance floor, and by the optical trichrome carpet

design, creating a kind of perceptive dicothomy necessary –

in our opinion – in any experimentation in design.

By the end, a deep and cool design for all spatial dimensions

(floor, elevations and ceiling), clever use of mirrors , steel

surfaces and lights, allowed to create such tridimensional

“Dance machine” by the expected characteristics of neutrali-

ty, transparency and elegance.

Having in mind the main expectations from our purchasers and referring to the culture background of the passen-

gers (mostly European), we have conceived and proposed a contemporary interior - very design oriented, by

purest lines and materials with a slippery look, as only the metals can ensure.

As during the day the natural light is great, deep and evenly distributed, we have conceived for the night a game

of reflective steel surfaces, with the active contribution of artificial light source, present anywhere in appropriate

forms – direct, indirect or backlite - of LED devices, Fiber Optic, Colour Neons, Plasma screens, and with square geo-

metry of the internal partitions.

disco club_msc poesiaS32

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The concept of “liquid” time, which flows fluidly and freely, has truly inspired the

design of this large and panoramic discotheque, built in a circular shape . The

liquidity theme is developed with formal solutions on the walls – with flowing

forms of reflecting colour, from which television screens emerge - , on the floor

– with large spots of coloured glass – and on the ceiling, from which gush real

and true flows of colour made from orange coloured resin.

These flows place themselves in net contrast in matter and chromatic terms

with the ceilings in satin finish steel and especially with the walls in steel gauze,

which here represents a grill, the conceptual cage with which man tries to

capture and dominate the time that is rolling by. Similar formal development

for every detail of the furnishing, from the bar counter to the tables of various

heights and the stools.


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In the Privé, the liquid matter heats

up – to hint at an atmosphere of

greater intimacy – producing on the

Alcantara walls dry, multiformca-

stings of vivid and warm colours. The

marked sinuosity and roundness of

the couches indulges the sensual

nature of the room.

disco club_msc splendidaCLUB 33

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disco club_msc divinaGALAXY

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Nothing must be left to chance in creative experimenta-

tions .

The search for symbolic and meanings, but often also

psychological, has inspired many of of the DJDI's creations .

To confirm this, in the Italian coffee room "Il Cappuccino" the

Interior Design is inspired by the “aroma” of chocolate even,

subliminally evoked by the walls in the shape and colour of a

chocolate's bar just unwrapped from its golden cover. The

expectation of an olfactory sensation, is an experience that

will be truly satisfied in the express chocolaterie of the bar.

Furthermore, the bar of chocolate is in itself elegant and

palatable both to the sight and to the touch, since it is assimi-

lable to modern and warm wood panelling in frames.

Explicit reference to coffee and to cappuccino are evident in

the real and true bar: developed with a plastic movement

obtained from the module of the cup with a handle, which

oozes out along the complete length of the counter. The

result is an elegant, abstract relief with a “Neo-Deco” taste,

consistent with the spirit neo-futurist of the surrounding

space .

The use of materials of very warm tones like dark briar for the

walls, parquet for the floor and orange onyx for the bar

perfectly supports the subliminal stimulation of this special

Caffè Italiano .

coffee bar_msc fantasiaIL CAPPUCCINO

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The design of this Wine Bar is inspired preci-

sely on the themes of Italian cellars and the

Rural Architecture of Tuscany, conceived in

a Contemporary spirit , as evidenced by the

strong and warm colour accents and the

breaking sinuousity of the long comforta-

ble sofas.

From the elaborate flooring in dark wood

and brick, from the arches, vaults and the

walls covered in bricks and dark orange

coloured plaster, to the numerous modern

tapered pillars in brushed copper,

everything is linked back to a precise dicho-

tomy of past and present, and reflects the

objective of creating a coherent thematic

model, that brings back to mind the wine-

making techniques of the past to symboli-

cally mediate them with the technologically

most current ones.

The materials and the furnishings have

been therefore selected and designed to

represent the meeting, today more relevant

than ever, of the two worlds. A way to

adfirm that one of the oldest industries in

the world still is a cultural model for the

present, but positively perceivable in the

collective imagination, even through a

responsible and aware creation of Contem-

porary interiors.

wine bar_msc splendidaL’ENOTECA

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The choice of an original and effective

theme, besides aimed at conferring

identity, may determine the success

and the very attraction of a hall for

performances. In the music lounge

illustrated here music is performed live

exclusively in the evening, with activi-

ties of live discotheque for an over-30

public retraceable to an elegant and

fashionable target.


1

The theme of the zebra – chosen for the graphic elegance of its mantle – and its natural environment,

reflected in the pattern of the fitted carpet, in the seating and in other details, in reality stresses the will

to express a concept of Fashion Design, capable of linking its particular expressive shapes with the

strong emotionalism transmitted by an evening of glamour.

The almost erotic component transmitted by the materials, the rounded lines of the disco and the

sofas in synthetic animal skin, wink at settings intended to shock and almost risqué situations, inducing

in the public that particular mood that pre-disposes a moving but chic evening.

An example, therefore, of how design can evoke a precise frame of mind, through the declination of its

expressive forms. Without ever falling into easy vulgarity and in full respect of the canons and the digni-

ty of an architectonic project of quality.

zebra lounge_msc poesiaTHE ZEBRA BAR

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The conception of this avant-garde theater design – innovative three-dimensional

architecture in a deconstructionist key – make one feel , as main effect, immerged in

the performance itself, thanks to its great architecture-sculpture iridescent in Metallic

Waves and Plexiglas.

The plays of entertainment's lights created and excited by all curved semi reflective

surfaces which entirely dress the space, make in fact plunge the spectators into the

live dynamicity of the show, introducing them at perceptual level into the three-

dimensionality of the scene's action.

The here introduced new Design approach has established for the very first time a

reciprocity between architectural shell and live performances, that has coherently

influenced the design of every element of furnishing such as the seats, the stools and

the tables. The irregular profile of the chairs in the stalls– alternating in different heights

– symbolically gives each member of the audience a different role, highlighting a

different “costume” for the scene between people sitting next to each other.

show lounge_msc fantasiaL’AVANGUARDIA

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A correct and aware design of spaces for children and teenagers suggests following criteria and approaches today very more

distant between one another than in the past.

For the design of the first, besides aspiring to the virtual adhesion of design concepts to that – pleasantly - distorted perception

of reality observed through the lens of childhood, it is necessary to interpret in a "children friendly" key every executive detail, and

to attentively take care of every aspect of a particular ergonomics, that of the youngest, very rapid in terms of time and absolutely

unforeseeable in terms of space. A design that does not exclude useful values such as parental experience, but which counts

above all on the capacity of psychological identification of the designer, such as to allow him to foresee, anticipate and address

the emotive reactions to determinate visual, tactile and chromatic stimuli created in the environment dedicated to them.

Instead, the creation of spaces dedicated to today's teenagers requires one to follow a dual thread, which takes into account that

exciting but delicate boundary world that exists between the infant sphere and that of an adult. Today the tools at their disposal

are indeed decidedly adult and very powerful – computers, information technology, the web, the virtual – to the point of pushing

them to the emulation of adults in their attitudes and behaviour. However, the sensitivity – above all the emotive, perceptive and

sensorial one – is still, to a good degree, infantile and this makes the young vulnerable to self-induced stimuli.

From these considerations are born the preconditions for a correct planning of interiors where one gives a lot of space to

technology and to its – to put is like this – rhetorical emphasis, but in an environmental shell that is still enshrouding in colours

and sensations that does not just recall childhood, but that in the end reassure the young themselves in tackling the crucial steps

towards the adult age.

teens & children

This trendy Discotheque is dedicated to urban teenagers. Located below

the Virtual World – with which it communicates directly – it is developed

both inside and outside, where it is equipped with a double level Water

Toboga .

With an Urban Style design able to mediate between a backyard environ-

ment and indoor minimalist but practical comfort, it is strongly marked by

real graffities applied above raw aluminium walls and made comfortable

with poufs and snake couches of casual design and colours.

Art crime of writing above the wall's wavy aluminium sheetings , cool grey

surfaces at floor and ceiling, and the vivid multicolours of seating and backli-

te columns, create the human footprint on the cold urban structure.

Fitted with a spacious and well equipped dance floor and DJ, it also has

vending machines for snacks and alcohol free drinks , to indulge any little

desire of “young tribes”.

DJDI / teens & children

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teen's disco_msc fantasiaI GRAFFITI

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Through eclectic juxtapositions, they evocate the sense of a glorious past

which relives and renovates in contemporaneity, just as the Italian Culinary Art,

of deep and undisputed tradition , is capable of renewing itself and reflecting

the present without ever repudiating its history.

Wall lights in moka Murano glass, seating and padded partitions of neo Manne-

rist inspiration, modern backlights in the ceiling with an organic shape and

colours from dark brown to gold, support and underline with their light and

with their shapes the refined fluctuating between past and present, between

the warmth and cold of this refined Contemporary Restaurant.

Through eclectic juxtapositions, they evocate the sense of a glorious past

which relives and renovates in contemporaneity, just as the Italian Culinary Art,

of deep and undisputed tradition , is capable of renewing itself and reflecting

the present without ever repudiating its history.

Wall lights in moka Murano glass, seating and padded partitions of neo Manne-

rist inspiration, modern backlights in the ceiling with an organic shape and

colours from dark brown to gold, support and underline with their light and

with their shapes the refined fluctuating between past and present, between

the warmth and cold of this refined Contemporary Restaurant.

DJDI / teens & children

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The scenario of this children's room takes us back

in time, with a leap of a few million years, as witnes-

sed by the pre-historic biological presences that

give their name to the room.

The rebuilding of a corner of that environment, not

being able to count on scientific certainties com-

prehensible to the very young, bases itself on the

world of cartoons and comic strips – as always the

main instrument of mediation between the world

of men and that of children – just as for this cave-

dwelling for pre-historic man, having as his roof a

large block of rock: not very plausible historically

but perfectly coherent with the morphological

idea of one's own home from the simple cultural

knowledge of a child, who can therefore recognise

it as the forerunner of his/her modern home.

The time machine exists for real and its driving

force is our imagination.

children area_msc fantasiaIL POLO NORD

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children room_msc poesiaI DINOSAURI

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art & photo galleries

The Gallery Plaza space link, dedicated to Art Auction and Sculpture exhibition, proposes in formal terms and

graphic textures the theme of abstractionism .

The walls in green wood effect develop overlapping weaves of steel, obtained through the use of interlocking

frames of different heights. Emphatically graphic, complex in design but neutral in effect, this space results as

a congenial background for works of art for sale.

Developed around the two main circular poles, to the sides of the central stairway, and having as axis two

exhibition isles in Verde Alpi marble, it wellcomes various informal female sculptures in bronze made by ... , and

some masterpieces by Raimondo Briata.

DJDI / beyond luxury interior designDJDI / art & photo galleries

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art gallery_msc splendidaGALLERIA D’ARTE

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The Gallery Plaza space link, dedicated to Art Auction and Sculpture exhibition, proposes in formal terms and

graphic textures the theme of abstractionism .

The walls in green wood effect develop overlapping weaves of steel, obtained through the use of interlocking

frames of different heights. Emphatically graphic, complex in design but neutral in effect, this space results as

a congenial background for works of art for sale.

Developed around the two main circular poles, to the sides of the central stairway, and having as axis two

exhibition isles in Verde Alpi marble, it wellcomes various informal female sculptures in bronze made by ... , and

some masterpieces by Raimondo Briata.

DJDI / beyond luxury interior designDJDI / art & photo galleries

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art gallery_msc fantasiaGALLERY PLAZA

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A Photo Gallery always is influenced by the adjoining spaces to take on its own, apart from obvious

commercial logics. Here from two rooms by a strong and colourful characterisation, suggesting a

photo arcade by more symbolic and ironic character .

Large photo exhibition walls, mostly with a sinusoidal development, are indeed inserted in giant

golden neo-Baroque frames, in strong contrast to the background of dark red Alcantara capitonnè .

This formal choice confers a special role to the photos on display that goes beyond the mere

“collection” of images for sale, placing them in the maximum prominence normally a prerogative of

artistic paintings.

The message transmitted to the guests is that their leisure experience – witnessed by a large number

of snapshots – and their very own person have an important meaning for the ospitality owning

company, which goes beyond the commercial meaning of the exhibition. A priority that is

intentionally underlined with a pinch of irony in the interiors, where guest ' snapshots are a kind of "Art"

in the artistic frames. Confirming this will, close to the photo gallery there are collocated various framed

pictorial works of art, they too inserted - deliberately random and untidily - inside similar giant Baroque

frames.

Thus the concept-metaphor of "Art in Art" is completed, being manifest not only by the content of the

bigger piece (the space within the giant frame) but also highlighted by the frame itself that contains it.

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photo gallery_msc splendida1/2/3/4

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DJDI / art & photo galleries

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photo gallery_msc poesia1/2

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That of Revival linked with hospitality design and, in general, with the commercial activities on this theme, has been a very

fashionable phenomenon in the last three decades, sustained by a breeze – that of post-modernism in architecture – nowadays

completely exhausted.

Today a mass public and a faithful buyer still count – especially in the Anglo-Saxon world – and still stimulate many decorators and

interior designers, both for the simplicity of approach to the project and for the vastness of the formal and decorative repertory

available. But the spirit of Revival is meeting a phase of deep crisis, sustained by a widespread contemporary and neo-rationalist

movement. Non authentic, in that it is also the son of the great utopias of the 20th century which preceded postmodernism, and

in certain ways is itself an evident form of revisiting of the modern style, but which imposes itself and spreads to all the levels of

industrial production and mass market, to the point of influencing not only fashion, architecture and design, but the very idea of

environment, of human society and life style and collective imagination.

However, there remains a determinate niche market, in which the response to precise commercial strategies and above all to

targets of quite high age groups, require and advise the survival of recollections of the past in interior design. In this case, the

contemporary spirit of the designer, which will inevitably influence the approach to the Revival project, must not produce the

refusal of its codes – each style or epoch possesses, this cannot be denied, not even for the purest rationalism – but, more

opportunely, must supply a key of interpretation linked with our daily existence, such as to make the meanings emerge and the

trace of the "new" through an elaboration formally and conceptually pertinent to the historic or urban theme assigned, of which

it is necessary to recognise the cultural values.

With this spirit DJDI has tackled several stimulating project themes, choosing time by time the most coherent pathway: a

psychological pathway, a cultured citation, a path of plausible, historical reconstruction of an urban way of life.

revival design

DJDI / revival

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italian piazzetta_msc fantasiaPIAZZA SAN GIORGIO

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napolitan piazzetta_msc splendidaLA PIAZZETTA

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speciality restaurant_msc splendidaL’OLIVO

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Clearly influenced by the Italian Liberty style, this

Cigar & Spirits Room conforms with the revival

spirit of the commercial area that hosts it.

With a fitomorphism of lines deliberately made

gigantic, the role assigned to the main elements

of the environment is accentuated: the undula-

ting bar, the luminous gash in the ceiling and the

niches with the windows of flowery lamps. The

light – both natural and artificial – has the function

of highlighting these functions leaving one to

perceive the relationships, also by virtue of the

strong contrast with the dark wood.

The strong but, at the same time, chromatically

sober characterisation of the environment coinci-

des with its very own key of reading, which

suggests a sincere and - without ambiguity –

declared project of revival.

DJDI / revival

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The positive perception of this Cigar Room, characterised by Neo-classical lines, is the result of precise design choi-

ces linked with the peculiarity of the useful space conceded. On the lexical plane, the contrast obtained between

the plane of the ceiling – strictly geometric with panels with stepped corners – and the plane of the floor – charac-

terised by a free and organic layout for the Capitonnè chairs with an emphatically curved shape – turns attention

away from the real shape of the space occupied, which is very lengthy and of limited width. With regard to mate-

rials and colours, the choice of favouring monochromaticity – with the exception of the border of the fitted carpet

and for the inserts in the wall – allows a further reduction of the perception of the depth of the space-corridor,

making it cosier and more welcoming. The natural illumination, which is distributed from the rectilinear wall, crea-

tes an effect of dilation of space on the curved wall opposite, starting from its optical barycentre.

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cigar room_msc splendidaTHE CIGAR LOUNGE

1cigar room_msc musicaTHE HAVANA CLUB

2cigar room_msc poesiaTHE HITCHCOCK LOUNGE

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Characterised by the presence of two shops – one of gifts and fancy goods and the other of

candies – this Shooping Arcade appears as a short path of contemporary art, not only for the

presence of abstract sculptures by …. , but for the particular formal rigour of the lines and for


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casino_msc fantasiaCASINO’ DELLE PALME

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casino_msc splendidaROYAL PALM

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The search for a "theatrical" dimension for an interior

does not always produce the same effects. Managing

immense spaces with the need to insert different

activities may suggest re-dividing and enclosing the

same gaming zones, but having more limited spaces

available for the same activities may oblige one to

bring them together rather then split them up.

This is the case of the Casino Royal, in which the

choice of ensuring the maximum visual aperture has

conferred the room with a spatial and morphological

theatricality, rather than decorative, but above all it

has made the system of crossing and connection

between the different zones fully comprehensible.

The central space, dedicated to the gaming tables, is

the one that enjoys maximum scope. With a slightly

curved trend of its borders, it guides the eye of the

observer towards the background, where a large

stairway ensures a vertical connection with the other

areas. On the sides, the two wide aisles that meet at

the fulcrum of the stairway are occupied and vitalised

by the installations of slot machines. The adoption of

a language inspired by Art Deco was deemed appro-

priate for the requirements. The prevalence of hori-

zontal lines in the composition of the walls and the

application of a continuous trabeation with overlaid

glass panes indeed supports the circulatory system

optically guiding flows towards the centres of con-

nection and main access. The strong marking out of

the ceiling, perfectly coincident with the plan, reflects

in a geometrical key and with no uncertainties the

dynamic conferred on the distributive plant.

In the Poker Room, of a small size, the theatricality of

the Casino leaves space to a more sober and elegant

scenography with a Deco taste, made three-

dimensional and fluctuating with indirect lighting

effects. The effect of intimacy is accentuated with the

use of warm materials like wood, red Alcantara and

gold paint on the ceiling.

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poker room_msc poesiaPOKER ROOM

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casino_msc poesiaCASINO’ ROYAL

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library_msc poesia1

card room_msc poesia2

In the planned conception of covered shopping centres, just as those in the open air, one can identify two main typologies.

The first envisages the concentration of points of sale in large, suitably dedicated spaces, in the form of galleries, pathways and

squares.

This conception is suitable for the insertion of product contents of a popular level, of large-scale consumption and

heterogeneous nature, founded on large sales volumes and therefore linked with forms of buying of an impulsive type:

electronics and consumer products, perfumery and cosmetics, household and gift items, duty free, costume jewellery and casual

clothing or ready-to-wear fashion. For them it is opportune to have a location in places with a lot of passing trade and visibility

and near to important centres of attraction.

Their design can express great personality and originality, but it must generally guarantee respect for certain fundamental

parameters such as attractiveness, the greatest possible transparency between the exterior and the interior, brightness, linearity

and modernity in the choice of materials and colours – remembering that the use of bright and lively colours, where the main

theme allows it, arouse interest and emotion and induce people to buy – and above all the flexibility of the internal exhibitive

structures, in a measure to permit continual variations. Not lastly, an internal spaciousness suitable for the flows of incoming,

movement and outgoing, at times such as to impose obliged pathways.

The second typology, instead, envisages the opportune insertion of points of sale in a more relegated and discreet position but

also of great prestige and in the vicinity of places whose attractive force and whose function envisage a prolonged permanence

of people and therefore of potential clientele. This is the collocation that identifies shops with a medium-high target, such as

jewellers, luxury accessories and quality clothing or high fashion, in which purchasing takes place in a more pondered way and is

rarely impulsive. The logos and the apparatuses of attraction placed outside will thus be more discreet and aimed at transmitting

elegance, with the presence of window displays aimed at an exhibition of quality.

The design will be personalised but, although contemporary and original in its lexicon, it will tend to be more elegant and refined

in its lines and materials.

In the design of both typologies experience, imagination and also certain notions of psychology make up fundamental supports,

but just as important is setting up a dialogue with the managers of the points of sale, for acquisition of the correct information of

management and commercial strategy and for the sharing of the choices. Knowing perfectly well that, for the evolution of the

market, this information may change very rapidly and repeatedly before a structure is completed.

shops

candies – this Shooping Arcade appears as a short path of contemporary art, no

presence of abstract sculptures by …. , but for the particular formal rigour of the

the use of warm and cool materials like wood, steel and coloured glass. DJDI / shops

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fashion shop_msc fantasiaANGOLO DELL’OGGETTO

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jewellery_msc splendidaIL GIOIELLO

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DJDI / shops

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duty free_msc splendida2

boutique_msc splendida3

electronic shop_msc poesia1

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the use of warm and cool materials like wood, steel and coloured glass. candy shop_msc splendidaLA CARAMELLA

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Characterised by the presence of two shops – one of gifts

and fancy goods and the other of candies – this Shooping

Arcade appears as a short path of contemporary art, not

only for the presence of abstract sculptures by Massimo

Galleni, but especially for the particular design mix of

volumes and lines and for the combined use of warm and

cool materials like wood, brushed copper, white composi-

tes and coloured glass.

Here the totally free form of the Candy shop breaks, with

its waves of brightly colored glass, into the sharp geome-

tric pattern of the arcade. Clearly in contrast with the close

Gift shop, whose windows echo the serial cuts of lights at

wall and ceiling, anticipating the cool design of its interior.

DJDI / shops

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assembled in the main hall and reception - a spectacle of space

and light inspired by the diamond, reflected in facet-shaped

mirror steel and optical fibre lamps, gleaming panoramic lifts and

an extraordinary grand piano decorated with 20,0000 Swarovski

shopping gallery_msc splendida1/2/3

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cosmetics shop_msc splendidaLA PROFUMERIA

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logo shop_msc splendida2

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Of similar conception is the design of

the SHORE EXCURSION office, on the

opposite side of the area, where the

large wooden and steel balcony

stands out from the three-

dimensional and complex prismatic

shape.

DJDI / shops

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excursion agency_msc fantasia1/2

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Until a short while ago thinking of bringing together two activities like a library and an internet café would have seemed a bizarre

operation or to say the least rash. Instead today it appears totally plausible and often opportune.

Once relegated to a space for reading, consultation and writing, in the era of IT and virtual supports a library has ended up

preserving very little of its function of cultured past time and study, to take on the connotation of an archive for a few enthusiasts

and lovers of reading, almost lovers of vintage.

Just as Internet centers, to which a lot of space and equipment was once set aside, with the great spreading of wireless networks

and GPS technology and – recently – of netbooks, e-books and low-cost palmtops, have almost entirely lost their meaning and

appeal, since they can easily be replaced by any place where a network or a cell is reachable.

This is why the opportunity of creating new typologies of public space has arisen, in which the fusion of the two media tools –

the printed word and the virtual support – makes up the suitable environment to develop new forms of knowledge,

communication and dialogue.

An environment whose atmosphere expresses great formal clarity and whose neutrality guarantees the building of relationships

– still too fragile – between two worlds that a so opposed but reciprocally attracted as those to which a book and a digital device

belong.

The two examples that follow illustrate, precisely the passing of the baton between two eras.

internet centers and bookshops

DJDI / internet centers and bookshops

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A pure Internet dedicated area must normally

reflect two fundamental requisites: the suitability

of the interior design and its applications – in

terms of functionality, neutrality and illumination

– and a minimal specialisation of its subzones,

which are distinguished for stations oriented to

amusement and to work. Pre-established rules

on the formal or stylistic choices to follow do not

exist, but favouring a contemporary design and

tending toward the essential appears more

appropriate to represent the means of virtual

communication.

The Cyber area illustrated here summarises and

unifies in design all the elements at play. The

horizontal lines of indirect light recall those of a

network and communication, whose dynamic of

flow is emphasised by the curved trend of the

beams. The vertical centres of light – the backlit

columns – symbolise their gathering in a fulcrum,

the distribution centre for the network.

Not by chance, the desks with the shared stations

are located around these centres, areas therefore

specialised for the navigation in groups and for

the exchange of relationships. The stations dedi-

cated to business are instead individual and sepa-

rate, each protected by a frosted glass screen.

The project of environmental light is compatible

with the use of the monitors: indirect and well

distributed on the walls with a light intensity of

not more than an LCD or LED screen, and almost

absent on the ceiling. The choice of accom-

panying the warm walnut briar with cold and

partially reflecting materials like steel and

polished aluminium, allows one to obtain a soft

diffusion of light throughout the environment, so

as to reduce dazzling by the screen and protect

one's sight. An area, therefore, suitably designed

for an intense and prolonged use of the termi-

nals.

internet corner_msc poesiaCYBER CAFE

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internet corner_msc divinaCYBER CAFE

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The evolution of society and the ever deeper influen-

ce of information technology on our lives has sugge-

sted a different approach in the designing of this

Internet Café, motivating a proposal of a way of exit

from the generalised cultural impoverishment,

caused by the excessive virtualisation of the cogniti-

ve and interpersonal experiences. A proposal capa-

ble of recovering the necessary feeling with reality,

only possible by creating a bond and comparison

the traditional cognitive and cultural tools and those

that are merely virtual.

Using existing wireless connections through perso-

nal apparatus of access to communicate, work, study

and play, but at the same time to be seduced by that

marvellous and irreplaceable fetish as is a good book

may allow us to recover the relationship with oursel-

ves and others, re-stimulating that healthy cultural

interest that, with the advent of the IT dictatorship, is

slowly being replaced by a pseudo-culture that has

very little of human and nought of humanistic. There-

fore the space is conceived to incentivise these

relationships: its various spaces are linked into a single

organism, deliberately without apparent hierarchies.

One pours into the other thanks to the curvature of

the walls, with the sole concession of a change of

level as an element of distinction between the mee-

ting zone and the reading and navigation zone.

The minimal cut of the walls, from whose extreme

neutrality only the luminous and geometrically net

bookcases stand out, and the monolithic monochro-

maticity of the material used – as if the space were

excavated, stolen from the full incumbent – concen-

trates one's attention on the functions of the envi-

ronment, highlighting the simple but ambitious

mission to which it is destined: that of recovering

ground on our path of humanistic enrichment, rejoi-

ning correct relations between emerging technolo-

gical supports and the irreplaceable cultural values of

society.


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internet corner and library_msc splendidaCYBERLIBRARY

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De Jorio Design International

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