De-Coding the Emerging Generation in Asia by Michael McQueen.

De-Coding theEmerging Generation in Asiaby Michael

McQueen

Generations of the 20th Century

Description Birth years Current age

Builders Early 1900s – mid 1940s Over 66

Baby Boomers Mid 1940s – Mid 1960s 47 – 66

Generation X Mid 1960s – Early 1980s 31 – 46

Generation Y Early 1980s – Late 1990s 12 – 30

Generation Z Late 1990s - ? Age 10 & under

© 2011 Michael McQueen

P: 1800 682 846www.Ovations.com.au

Why is all this significant?

Paradigms



Seeing the

world through

their eyes



Why bother?



• 50 percent of Vietnam’s population are under age 30 • In China, there are 200 million people between the aged 18-30• Over half of India’s one billion people are under the age of 25• Japan has around 15 million Gen Ys

6 areas of Paradigm Rift

1. Concept of Truth2. Assumptions of Respect

3. Communication



My smmr hols wr CWOT B4 we usd 2 go 2 HK 2C

my bro his GF & thr 3 :-@ kds FWIW ILHK - its gr8 GTG PAW



My smmr hols wr CWOT. B4, we usd 2 go 2 HK 2C my

bro, his GF & thr 3 :-@ kds. FWIW, ILHK - its gr8. GTG, PAW

My summer holidays were a complete waste of time. Before, we used to go to Hong Kong to see my

brother, his girlfriend and their 3 screaming kids. For what its worth, I love Hong Kong - it’s a great

place. Got to go, parents are watching.“Y use 179 letters if I can use 72?”



6 areas of Paradigm Rift (cont.)

4. The Value of Patience 6. Work Ethic

7. Loyalty



2 keys to Engaging Gen Y

1. Put Relationship Before Role

2. Focus on Outcomes Not Process



Michael McQueenThe Nexgen Group Pty Ltd

___________________________________________________

For more information:Phone: 1800 682 846

Email: [email protected]

www.Ovations.com.au



De-Coding the Emerging Generation in Asia by Michael McQueen.

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