DCB Partner Breakfast Meeting April 2013

Ten Years2003/2013WELCOME TO THE MORRISON HOTEL

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Ten Years2003/2013

Dublin Conven7on Bureau Breakfast Briefing

Morrison Hotel#meetdcb

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Ten Years2003/2013THIS MORNINGS BRIEFING

Briefing welcome

Keith McCormack Head of VisitDublin & Events Ireland

Overview of 2012 & Sales Ac7vity PlaMorms

Sam Johnston & Jenny FineganDublin ConvenCon Bureau

Social Media PlaMorms for Business Tourism

Ian ClearyRazor Coast Fáilte Ireland Web Supports

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Ten Years2003/2013DUBLIN CONVENTION BUREAU -‐ Recent Awards

Tourism Media Awards City Tourism

Best City Conven7on Bureau in EuropeMICE Report Awards

Celebra7ng 10 years of success!

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Ten Years2003/2013

Dublin Conven7on Bureau

Sam Johnston Jenny Finegan

Donna Brogan Ciaran McLoone

Elizabeth Kenny

Keith McCormack Head of Visitdublin & Events Ireland

Sales & Marke7ng

Research & Iden7fica7on

Meet in Ireland – Fáilte Ireland

Business Tourism Unit

Tourism Ireland Market Offices

Dublin Conven7on Bureau-‐ Fáilte Ireland -‐ Structure

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Ten Years2003/2013

€0

€60

€120

€180

€240

€300

€360

€420

€480

€540

€600

2 0 0 9 2 0 1 0 2 0 1 1

9%

Increase

€472

*Business Tourism Unit -‐ Fáilte Ireland

BUSINESS TOURISM TO IRELAND -‐ Value & Volume*

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Ten Years2003/2013

€0

€6

€12

€18

€24

€30

€36

€42

€48

€54

€60

2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2

€54.3m€49.7m€48m

€39.2m

BUSINESS WON -‐ Value in € Millions

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Ten Years2003/2013

19.6% North America Incl. Canada

17.8%

Great Britain

11.1%Europe

51.5% Conference Ambassador Prog.

€27.9m

€9.6m

€10.6m

€6.2m

BUSINESS WON -‐ Source Markets

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Ten Years2003/2013

ICCA Graph 2012

0

37.5

75

112.5

150

2 0 0 2 2 0 0 6 2 0 1 0 2 0 1 1

2. Dublin

1. London

3. Edinburgh

4. Glasgow

5. Manchester

6. Belfast

ICCA -‐ Interna2onal Congress & Conven2on Associa2on

2012 -‐ Dublin performing very well

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Ten Years2003/20132012 OVERVIEW -‐ A busy year for DCB

15Congress BidDocuments

55Site

Inspec7ons

2WorkshopsMeet in London

ICCA DesInaIon & Client Lead Exchange2x Fam visits

20Trade

Promo7ons

342 Proposal

Documents

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Ten Years2003/2013

0

100

200

300

400

188 192

71

157134

47

6

5

3

19

9

8

2 0 1 12 0 1 2

2 0 1 3

Associa7on ConferenceCorporate Mee7ngsEventIncen7ve

COMPARISON -‐ Annual Enquiries

+ 5% on the same period last year

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Ten Years2003/20132013 OBJECTIVES -‐ Grow the business for you

Increase from

€54.3Min 2012 to

€57M

5% 10% 8% 30%Increase in North American Associa7on Conference conversions

Increase in Associa7on Conference conversions

Increase in website leads

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Ten Years2003/2013

Launch Dublin Convention

Bureau Partner Portal.

Revamp dublinconven7onbureau.com

LaunchGB Advertising

Media Visit New Products.

Association Conference.

WorkshopMeet Dublin in London

North AmericaUS Assoc. Conference.

Fam Trip Dublin Convention

Let’s get ready for 2014

January February March April May June July August September October November December

Mobile Mobile site/Meeting Planners

Destination Toolkit.

North AmericaAssociaIons

Great Britain Corporate meeIngs &BriIsh AssociaIons

Europe Germany Corporate MeeIngs

Fáilte Ireland Ambassador LeadsAssociaIon Conference

Fam Trip Client Gathering

US. Digital Campaign

MAJOR SALES & Marke7ng ACTIVITIES -‐ in 2013

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Ten Years2003/2013OVERSEAS CAMPAIGN -‐ Adver7sing Direc7on

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Ten Years2003/2013YEAR TO DATE -‐ Enquiries & Business won 2013

!"#$%&'()*+,-,./

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Ten Years2003/2013DUBLINS BUSINESS PIPELINE -‐ 2013 -‐ 2020

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Ten Years2003/2013

35 Trade Partners

80 GB Mee7ng Planners

MEET DUBLIN IN LONDON -‐ Workshop -‐ Wed -‐ July 3rd

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Ten Years2003/2013SALES & MARKETING ACTIVITY -‐ Digital Developments

Analyse Review Result of this work

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Ten Years2003/2013DUBLIN CONVENTION BUREAU -‐ Partner Portal

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RFP’s sent to designated

contacts through the portal

Unique log in for each

member of events team

& GM

Report & Analysis tools provide

detailed accurate reports & stats for

stakeholders

Tracking system records responses & 7me taken to

respond

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Benefits

My leads sec7on -‐ view all DCB RFP’s

User friendly form for proposal responses

Real-‐7me event status updates from clients

Real-‐ 7me business won updates

DCB Partner support sec7on

Update web & proposal descrip7on facility

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Decline RFP op7ons

Response Preview

PCO, DMC & Event Producer landing page

Op7on dates

Commission available

Coming Soon

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Ten Years2003/2013DUBLIN CONVENTION BUREAU -‐ Proposal Document

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Ten Years2003/2013

Informa7ve

Linked up

Concise

Love itEasy to Compare

Crea7veGreat Support

ClearProfessional

A winner!Time Saving

WHAT THE CLIENTS THINK? -‐ New Proposal Document

Well considered

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Ten Years2003/2013

Access to leads

E-‐Marke7ng Opportuni7es

The Dublin Directory

Sales PlaMorms -‐ Meet Dublin in London Workshop Fam Trips Site Inspec7ons Bid Documents

Representa7on at over 20 trade shows annually

Publicity Opportuni7es

PARTNERSHIP -‐ PlaMorms

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Ten Years2003/2013SOCIAL MEDIA! -‐ Is this an idea you LIKE?

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Ten Years2003/2013VINTAGE SOCIAL MEDIA! -‐ Is this how you see yours?

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Ten Years2003/2013

Gelng the best out of Social Media PlaMorms for Business Tourism Ian Cleary -‐ RazorCoast

SOCIAL MEDIA! -‐ The Benefits

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Ge#ng Leads and Conversions1

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Content Marke4ng Strategy

!" # $%&'"

(" # $%)'"

*" # $%+,'"

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Inbound or Outbound?

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The Process

!" #  $%&'()*+","-*./(+0"1*&*2+34"

5" # 6+7'*"$(8'*8'"

9" # :;<)7&*"'4*"$(8'*8'"

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What to Write About

•5 Tips for Organizing a conference in Ireland•Top Corporate Entertainment ideas in Ireland

•10 Tips for Booking a Mee4ng Room in Dublin

•7 ideas for a Company Party in Dublin

•5 Tourist ANrac4ons in Dublin that you have to see

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ANract relevant visitors through your blog

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Video can be cap4va4ng and can rank well!

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Tips for Video

•Transcribe your video•Use Keywords•Keep the video short•Promote your video

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Slideshare is a key plaTorm for B2B

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Are you inves4ng in your landing pages?

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Clear Calls to Ac4on (CTA) are essen4al

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Provide encouragement to hand over details!

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Be a liNle more pushy…

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Google Alerts -‐ www.google.com/alerts

•Email alert based on keywords specified

•Delivered direct to your inbox

• It’s FREE!

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Social Men4on -‐ www.socialmen4on.com

•Real-‐4me Alerts -‐ Track and measure what people are saying about you right NOW

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Men4on.net – View & respond to alerts within the applica4on

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LinkedIn

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Find People to Connect with – Advanced Search

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LinkedIn Signal -‐ Who is coming to Dublin?

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Stay in Contact

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TwiNer

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Hunt down the business!

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Build Rela4onships with Relevant People

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Facebook

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Use Apps to Build Email Subscribers

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Where to go from here?

•Fáilte Ireland Training•Fáilte Ireland Webinar

•Fáilte Ireland Online Training•Fáilte Ireland Online Guides

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Ten Years2003/2013

Q&A

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Ten Years2003/2013

Thank YouTo the Morrison Hotel

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DCB Partner Breakfast Meeting April 2013

Business

Transcript of DCB Partner Breakfast Meeting April 2013