DC Gastcollege Social Media & ondernemerschap mrt2015
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Social Media en Ondernemerschap
wat is het, wat kan ik ermee?
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Vragen? Stel ze tussendoor
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CONTEXT
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IEDEREEN IS ONLINE
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PROFIELEN
INTERACTIE
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WAT IS SOCIAL MEDIA?
Engelse benaming voor online platformen waar de gebruikers, met geen of weinig tussenkomst van een professionele redactie, de inhoud verzorgen. Tevens is er sprake van interactie en dialoog tussen de gebruikers onderling.
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SOCIAL MEDIA BINGO!
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What is Ello? Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.
We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.
Ad-free Ello doesn't sell ads. Nor do we sell data about you to third parties.
Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You're the product that's being bought and sold.
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SOCIALE MEDIA IS ONTSTAAN VANUIT EEN MAATSCHAPPELIJKE BEHOEFTE
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SOCIALE MEDIA IS SOCIAL
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I AM WHAT I SHARE
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I AM WHAT I CREATE
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I AM WHAT I USE
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I PAY WHAT I USE
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I CREATE WHO I AM
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SOORTEN (ONLINE) NETWERKEN EN NETWERKERS
SOCIAAL FUNCTIONEEL
PROFILEREN/ZENDEN
PARTICIPEREN
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SOCIAAL FUNCTIONEEL
PROFILEREN/ZENDEN
PARTICIPEREN
SOORTEN (ONLINE) NETWERKEN EN NETWERKERS
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FACEBOOK REALTIME UPDATES • FB als persoon en als bedrijf/
instelling/concept • van Pull naar Push • goede statistieken (pagina) • opbouwen van crowd • genereren van leads • platform voor verkoop • distributie van shares (via allerlei
websites) • realtime
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Social Media Monitoring
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10 Redenen om te luisteren •Reputatie management
•Crisis management
•Merk inzicht
•Voorlopers identificeren
•Nieuwe markten identificeren
•Concurrentie inzicht
•Leads genereren
•Nieuwe producten/diensten
ontwikkelen
•Campagne monitoring
•Zoekmachine optimalisatie
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GOOGLE TRENDS, KEYWORDS
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SOCIAL MEDIA STRATEGIE
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STAPPEN
1. ‘Bezint eer ge begint’ 2. Bepaal je doelgroep 3. Bepaal je social media doelstellingen 4. Hoe communiceer je online en wat wil je via
social media delen? 5. Inrichting 6. Social media activatie campagne 7. Content, community en geduld, veel geduld! 8. Evaluatie en bijsturing
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KPI’S?
Een KPI voldoet meestal aan het SMART-principe: » Specifiek; Is de doelstelling eenduidig? » Meetbaar; Onder welke (meetbare/observeerbare)
voorwaarden of vorm is het doel bereikt? » Acceptabel; Is deze acceptabel genoeg voor de doelgroep
en/of management? » Realistisch; Is het doel haalbaar? » Tijdgebonden; Wanneer (in de tijd) moet het doel
bereikt zijn?
kritieke prestatie-indicatoren
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OPDRACHT (VOOR LATER) ONTWIKKEL EN BESCHRIJF JE
EIGEN SOCIAL MEDIA STRATEGIE
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IK HAD EEN BRILJANT IDEE
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Video / Photography is HOT
•Your story told the way you like •Easy to consume •Easy to distribute •See, Hear, Feel
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Webregie / webcare
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15 april 2010
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ChocoVine a Dutch succes in the US
Social Media Regie from da Netherlands
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A Dutch Succes in the US SMM en regie vanuit Nederland
de online wereld van
CHOCOVINE
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