B2C Content Marketing Programmes

Keith Feighery

B2C Content Programmes

• Provide valuable information, content, entertainment to your prospects and customers

• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your

product/service does• Give them what they want i.e. deals/discounts/extended service,

engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company

information etc..• Actively seek network effects and customer validations

Business to Consumer

Case Studies

Content Marketing using Facebook

Charities & Not for Profit

Irish Political Parties

Bars - Facebook

Business Pages

Multi-Channel Case Studies

Dazzledust

The Good Mood Food Blog

American Red Cross

Kogi BBQ

BlendTec

Earned Media - Gillette

Greater Manchester Police

Charmin “Go” Campaign

Superquinn

Pat The Baker

Diet Coke and Mentos

C-Mon & Kypksi

WestCoast Cooler

HostelWorld

Mayo Clinic

Red Bull

DC Shoes

Zappos

Best Buy

Kanchi