Day 1 tourism trends in tfc as and protected areas_michael wright_sivest

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1 Insert client logo 1 INSERT PROJECT NAME 1 Insert client logo TECHNICAL WORKSHOP ON CONCESSIONING AND INVESTMENT IN TFCAs IN SADC NEW TOURISM TRENDS IN TFCAs AND PROTECTED AREAS Presented by: Michael Wright Consulting Engineers Project Managers Environmental Consultants Town and Regional Planners A PROFESSIONAL TEAM DELIVERING CREATIVE PROJECT SOLUTIONS 1 E: [email protected] T: +27 31 581 1573 C: +27 83 670 1436 W: www.sivest.co.za TFCAs: New Tourism Trends

description

A presentation highlighting new trends that have emerged and are emerging in the provision of tourism experiences in protected and Transfrontier Conservation Areas. These include a greater emphasis on a tour that includes the whole family, adventure tourism, reconnecting with oneself and one's family while on holiday, ecotourism, sleep outs and star gazing.

Transcript of Day 1 tourism trends in tfc as and protected areas_michael wright_sivest

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TECHNICAL WORKSHOP ON CONCESSIONING

AND INVESTMENT IN TFCAs IN SADC

NEW TOURISM TRENDS IN

TFCAs AND PROTECTED AREAS

Presented by: Michael Wright Consulting Engineers Project Managers Environmental Consultants Town and Regional Planners

A PROFESSIONAL TEAM DELIVERING CREATIVE PROJECT SOLUTIONS

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E: [email protected] T: +27 31 581 1573 C: +27 83 670 1436 W: www.sivest.co.za

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SiVEST We deliver creative project solutions and add

value in the disciplines of: civil, structural

mechanical, and electrical engineering; project

management; environmental consulting; town

and regional planning; and quantity surveying.

Has operated for 62 years with 6 offices in South

Africa and 1 in Zimbabwe. We have worked in

19 African countries, Asia-Pacific and Europe.

Michael Wright • Ecotourism and Environmental Consultant for

12 years and worked in 7 SADC countries.

• BSc (Hons) Agribusiness & Wildlife Science

• Candidate Natural Scientist with SACNASP

• Member of IAIAsa

• Nature and bird guide for 3 years

• Estate agent (for shared vacation ownership)

• Owner and director of 3 safari lodge/resort

developments and operations in Kruger,

Pilanesberg and Tembe in South Africa.

WHO ARE WE

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Old Safari Experiences

(Popular for the last 50 or so years)

1. Game drives (day and night)

2. Game walks

3. Photographic safaris

4. Wilderness trails

5. Backpacker /overland safaris

6. Mobile safaris

OLD SAFARI EXPERIENCES

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More Recent Safari Experiences

(Popular in the last 10 years)

1. Custom safaris

2. Specialist safaris

3. Health spas \ Massages \ Wellness centres

4. Cultural interactions

5. Recuperation \ Healing safaris

6. Voluntourism

7. Bush braais

8. Veterinary safaris

9. Horse trails

10. Hot air ballooning

11. Mountainbike trails

MORE RECENT SAFARI EXPERIENCES

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5 SO MANY EXPERIENCE OPPORTUNITIES

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New Safari Experiences

(Popular in the last 5 years or to come)

1. Family Safaris

2. Adventure Tourism

3. Reconnecting

4. Green Tourism or Ecotourism or Sustainable

Tourism or Responsible Tourism

5. Sleep Outs

6. Star-gazing

7. Citizen Scientists

NEW TREND EXPERIENCES

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7 FAMILY SAFARIS

20 years ago families with children under 12 years

were seldom welcomed in private safari lodge

environs.

This made the selection of safari locations and

experiences extremely limiting and unsuitable for

young families – a large potential market.

Fortunately this is rapidly changing, with developers

now commonly building family units, and family

friendly services and experiences.

The largest and most luxurious operators now have

extensive programmes and services specifically

focussed on families and child entertainment.

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8 FAMILY SAFARIS

Require an investment in:

• child-minders,

• kid ranger programmes and dedicated

child-friendly rangers,

• Exclusive family game drives,

• child safe facilities and entertainment,

• reconfigured accommodation designs,

• child-focused dining and drinks menus,

• and even child spa packages.

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9 FAMILY SAFARIS

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10 ADVENTURE TOURISM

The adventure tourism market is growing ever-more popular, as society becomes more health-conscious and seeks energetic, fun-filled experiences.

Popular with:

• Teens and young adult group markets

• More mature, healthy, lifestyle adult market

• Fun-filled families with older children

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ADVENTURE TOURISM

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12 RECONNECTING

Nature Connection Will Be the Next Big Human Trend

"Something is amiss and we cannot quite put our finger on

what. It seems that the further our society progresses, the

more disenfranchised we feel. The hyper-connectivity of

social media leaves us cold and over-informed, saturated

with unwanted information and more aware than ever of the

injustices of the world. It seems that the more virtually

connected we get, the more disconnected we become,

both from each other but also from our communities.

I believe that a necessary backlash to this trend is a large-

scale reconnection with nature that has the ability to

transcend previous environmental movements and reshape

our world. Moreover, I believe this undercurrent is gaining

momentum and influencing every element of our lives. It's a

revolution of belonging." Daniel Crockett

Huffingtonpost.com

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"I used to think the top environmental

problems were biodiversity loss, ecosystem

collapse and climate change. I thought

that thirty years of good science could

address these problems. I was wrong. The

top environmental problems are selfishness,

greed and apathy, and to deal with these

we need a cultural and spiritual

transformation. And we scientists don't

know how to do that." Gus Speth (a US

Advisor on climate change)

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"We were all poets, and have squandered our

inheritance like the prodigal son. But we have kept enough back to remember how immensely rich we

were once, in our childhood, when poetry flowed in

unchecked through our senses." George Mackay Brown

"We are human only in contact, and conviviality, with

what is not human“. Wildethics.org

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The IUCN - The World Conservation Union, defines

Ecotourism as:

Ecotourism is environmentally responsible travel and

visitation to relatively undisturbed natural areas, in order to

enjoy, study and appreciate nature (and any

accompanying cultural features - both past and present),

that promotes conservation, has low negative visitor

impact, and provides for beneficially active socio-

economic involvement of local populations".

Essentially ecotourism is about uniting conservation,

communities, and sustainable travel.

GREEN TOURISM \ ECOTOURISM

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16 GREEN TOURISM \ ECO-TOURISM

Principles of Ecotourism:

• Maximise benefits, respect and awareness to the

environment and minimise negative impacts.

• Maximise social and economic benefits to the

local community and minimise negative impacts.

• Maximise benefits, respect and awareness to

cultural heritage and minimise negative impacts.

• Demonstrate effective and sustainable business

practises and human resource management.

• Provide positive experiences for both visitors and

hosts.

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Principles of Ecotourism:

• Provide direct financial benefits for

conservation.

• Raise sensitivity to host countries' political,

environmental, and social climate.

• Create a fair and transparent working

environment for, and communication

channel to, all employees.

• Develop and sustain fair and transparent

destination supplier relationships.

• Transparent communication and

continuous improvement of service to all

customers.

SUSTAINABLE\RESPONSIBLE TOURISM

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The terms ‘eco' and 'eco-lodges' have

become buzzwords.

They are used by terrific organisations

dedicated to conservation and benefitting

local people.

But they are also used by those seeking to

exploit its marketing potential for economic

gain with little or no regard for destinations.

SUSTAINABLE\RESPONSIBLE TOURISM

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• Responsible tourist profiles (Source: FTT)

o Young Hip Professionals

o Family Educationalists

o Mature and Rooted

• Trade landscape in Southern Africa (Source: FTT)

o Consumers are researching online.

o They are booking direct, but also trust and use consolidators, tour operators and travel agencies.

o The products need to be more inclined to implement responsible tourism activities than the rest of the channel.

o Tour operators are not yet prioritizing or promoting responsible tourism offerings in their marketing.

o A shift in international pressure should change this.

• Green grading or certification

• Desire to watch wildlife the responsible way

GREEN TOURISM \ ECO-TOURISM

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Greenwashing or genuine eco-lodge?

12 things genuine eco-lodges do:

1. They have a written policy regarding the

environment, local people and purchasing?

2. They measure their contribution to conservation and

local communities.

3. They employ local people at majority %s , with

several being in management.

4. They protect the environment, support conservation, and are involved in local charities / social initiatives.

5. A major % of produce and services are sourced from

within 50km of the lodge.

6. They treat the waste water and heat their buildings

sustainably.

SUSTAINABLE\RESPONSIBLE TOURISM

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Greenwashing or genuine eco-lodge?

12 things genuine eco-lodges do:

7. Information and advice is provided to tourists

on local cultures and customs.

8. They employ guides from the local community.

9. They can tell you how you can get involved with

local people and conservation in a rewarding way

for both you and the destination.

10. A significant proportion of revenue remains in, or reverts to, the local community.

11. They limit the group sizes to minimise impact and

maximise interaction.

12. They have green designed and environmentally

sustainable accommodation and operations.

SUSTAINABLE\RESPONSIBLE TOURISM

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Open air or semi-roofed sleep-outs on decks or

stilted platforms

• Beds, lanterns, dining, drinks, shower, toilet, ranger

• Little cost and effort

• Frees up a room in inventory at the lodge

• Able to charge a premium

SLEEP-OUTS ON DECKS \ PLATFORMS

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23 SLEEP-OUTS ON DECKS \ PLATFORMS

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It is typically a specialized activity by prior arrangement

• Becoming popular with many luxury lodges

• Investment in telescopes, astronomy software and literature

• Specialist astronomers who offer scheduled star-gazing packages

STAR-GAZING

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25 STAR-GAZING

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CITIZEN SCIENTISTS

Citizen scientists are ordinary nature-loving people who

travel throughout their regions, recording species and

events, and then report these findings to research

institutions, who in turn utilize them as valuable scientific

data. They feel obligated to contribute to research and

conservation.

Mutual benefits – the institutions utilize the data for

personal and conservation purposes, as well as for

generating more accurate field guides and publications,

which the citizens then utilize.

Generally popular with adults of all ages, ranging from

university students to retirees.

Ecotourism market benefits – citizens travelling to different

destinations, with this particular purpose in mind.

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27 CITIZEN SCIENTISTS

• Animal Demography Unit (ADU), e.g.:

o SABAP2

o MammalMap

o ReptileMap

o LepiMap

• Projectnoah.org

• Arkive.org

• iSpot.org.za

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CONCLUSION

These new exciting trends will be added to

many of the tried and tested older and

middle-aged experiences mentioned above, and thus further diversify the

ecotourism product offering.

I do not ever foresee them usurping the

mainstay experiences, but they will

hopefully stimulate greater market interest and revenue streams.

This too may result in the creation of further

niche markets and reduce pressures.

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