Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.

Day 1SOCIAL MEDIA CERTIFICATE SOCIAL MEDIA CERTIFICATE SERIESSERIESDAY 4 - LINKEDINDAY 4 - LINKEDIN

Learning GoalsLearning Goals

Learn to integrate social media into web & marketing communications plan

Learn to design, implement, and evaluate social media projects and tools

Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches

Day 4 AgendaDay 4 Agenda

Review from Day 3 LinkedIn Profiles Recyclable Document LinkedIn Features Review

LinkedIn VocabularyLinkedIn Vocabulary

Connections Introductions InMail OpenLink Recommendations Answers / Q&A

Your Ever Expanding Your Ever Expanding RolodexRolodex Rolodex 2.0 - social contact building Add Connections: Invite, InMails,

Introductions, Classmates, Colleagues Personalize Invites LION - LinkedIn Open Networkers Quality vs. Quantity

Branding & Marketing Branding & Marketing YourselfYourself LinkedIn gives you an opportunity to brand

yourself, and become more visible to the world that matters.

Seek Recommendations Answer - gain recognition for expertise Work on your network Promote your LinkedIn profile Update Link to your blogs, websites etc - these

complete your profile

Finding a job you loveFinding a job you love

“Find a job you love and you will never work a day in your life” - Confucius

Get discovered - through participation Get referred Find the employer & job you want Need to work hard on it Why LI? Discreet, background checks,

settle in faster

7 Keys to a Powerful 7 Keys to a Powerful NetworkNetwork1. Your Character2. Your Competence3. Relevance of the people you know4. Information you have about your

network5. Strength of your relationships6. Number of people in your network7. Diversity (of your network)

Source: The Virtual Handshake

First, A Bit About ProfilesFirst, A Bit About Profiles

Your profile, on any network, is not a resume

Your profile maps to your goals Network, job hunt, sell, attract, influence

Thou shalt have a complete profile 40x more likely to succeed when complete

Public profiles are productive profiles “But what about those creepy Internet

people?”

How do we get LinkedIN?How do we get LinkedIN?

90% of all LinkedIn members joined in response to an invitation from an existing member

25 new professional members join every minute of every day

Creating the Creating the Ideal LinkedIn Ideal LinkedIn ProfileProfile

1) Upload a Good Photo

2) Complete Your Entire Profile, Including Previous Jobs

3) Use Email Address as Your Last Name


4) Use Keywords Liberally in Your Profile

5) Link to Web Sites using Keywords

6) Link to Blog RSS Feed


7) Update Profile Often, but don’t overdo it Participation in Q&A,

groups, adding jobs, projects and the like and adding connections are all considered updates!

8) Create Status Updates (like Twitter and Facebook Status)


9)Use LinkedIn Applications to increase your social footprint and further automate your update regiment.

Activate Linkedin Applications and Connect to Content You or Your Company Creates WordPress &

Bloglink SlideShare &

Google Presentation

Company Buzz (Twitter Search)

10)Invite Anyone You Meet in a Business Setting

11)Use Custom Intro Text


Creating the Creating the Ideal LinkedIn Ideal LinkedIn ProfileProfile12)Find

Connections Through Linkedin Searcho Nameo Companyo Locationo Keyword

Browse Your Connections’ Connections to Find People you Missed or Forgot

Invite Contacts From Your Invite Contacts From Your Outlook and/or Webmail Outlook and/or Webmail DatabasesDatabases


13)Liberally Provide and Request Recommendationso Use Custom

Invite Texto Provide Some

Guidance to Reviewer on Possible Themes/Keywords

LinkedIn Messages – Break Through LinkedIn Messages – Break Through the Clutterthe Clutter

14)Send Messages to Connections about Events, Job Openings, Requests for assistance, etc.

Creating the Creating the Ideal LinkedIn Ideal LinkedIn ProfileProfile15)Join Groups

(not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect

16)Consider Creating Your Own Group

17)Join the Link Greater Green Bay Group!

18)Join the New North Social Media Breakfast Group

Building Your Building Your Reputation on LinkedInReputation on LinkedIn

Regularly Search and Answer Questions in LinkedIn Answers Section

Using LinkedIn for Business Using LinkedIn for Business DevelopmentDevelopment

1. Connect with Clients, Former Clients and Prospects

2. Use Search to Find Appropriate Contact People at Target Companies

3. Use Search to Find Background Information on Prospect Personnel

A Matter of EtiquetteA Matter of Etiquette

No different from the physical world Don’t spam Send your ‘Thank Yous’ Keep it pure Give, before you expect to receive Show respect, keep it no-nonsense Remember: You are being watched

Network Socially

“The most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.”

GET OUT THERE!

LinkedIn

Q & A

Need help after the presentation? Email [email protected]

Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.

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