Dawson EWeek - Entrepreneurship Week Presentation
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Transcript of Dawson EWeek - Entrepreneurship Week Presentation
Startups. Tales from The Parallel
Universe
Katheline Jean-Pierre,
Senior Digital Strategy
The startup tales
A fairy tale is a type of short story that typically features folkloric fantasy characters, such as fairies, goblins, elves, trolls, dwarves, giants, mermaids, or gnomes, …
#Yolo
‘’You Only Live Once’’ Drake
22 million U.S. businesses are one-person operations
The Business Journal, Sept. 2012
Quiz: what is the average income of each business?
$43,000 US dollars
The tales
A fairy tale is a type of short story that typically features folkloric fantasy characters, such as fairies, goblins, elves, trolls, dwarves, giants, mermaids, or gnomes, …
Get some experience first & a track record
Brian Wong was 19 y.o. when he founded kiip.
99 Dresses
Moonlighting won’t lead you anywhere
Denis Crowley moonlighted prior to launching Foursquare
Top 35 innovators under 35 !
You need VC money
Be profitable as soon as you can. 5 million downloads… for a profitable 3.99$ app without VC money
You need a business plan
Next idea/entrepreneur ? Or Business plan?
It’s all about the team
Team + Timing + Luck + Product shipping rate
Your path is your path
Keep you eyes on the bigger picture.
Embrace the process.
My startup tales
#1. Be careful who you sign with.
1st startup: Skatmusic - 1998
Music production, web marketing, buzz, guerilla & grassroots marketing
#2. There is no second chance to get the first
deal.
#3. Don’t be greedy. You want it all? You might get none at all.
1st time working at a startup: KissFilms (2000)
Motion Pictures & Film Advertising Production company
#4. There’s gonna be a trigger.
‘’How I burned 1 million dollars in 1 day.’’
My ex-boss
‘’My daugther is 24 y.o. and the head of a big
agency…’’
#5. Don’t be afraid to change the path… to
make bold moves.
My 2nd Startup: Kido Media
Social Multiplayer Gaming for Kids
Money came unexpectedly…
But money can have an expensive price.
dealbreaking
Intrapreneurship
never get too comfortable
Deloitte
Let’s talk about you now.
Be extremely good at one thing that will get you
known for.
Diversify your skills • Play with code : Html5, CSS3, Ruby, Python, … • Marketing : Email mktg, SEM, Social Media, Affiliate, SEO. • Design: UX, Web Design.
Social has to become your second skin.
Start now!
Internship. Co-op. Exchange program.
Plenty of successful VC backed startups & acquired companies right here in Montreal!
Thank you!
Connect with me online. Search for Katheline Jean-Pierre