Business Proposal

Presented By: Steven Stores, Katherine Mann, Jeremy Sullivan and Jonathan Martinez

Our Mission Statement:“We aim to produce solid, well paced Real Time Strategy games that are

enjoyable to play for the casual gamer.”

The ProductDawn Of Men - A real time strategy game for the PC

sample art of characters

Production Team

Lead Artist/Animator - Steven Stores

Lead Designer - Jonathan Martinez

Producer/Writer/Cinematographer - Katherine Mann

Lead Programmer - Jeremy Sullivan

Target Audience and AdvertisingTarget Audience - Causal Gamers between 16 and 25 years of age

Advertising options:

Social Media - Twitter/Facebook

Youtube/Game Reviewers

Google Adwords

Word of Mouth

Distribution MethodPublish through Steam via Greenlight

Requirements:

$100 one time fee

1 gameplay video

4 screenshots

Box cover art

RTS Trends“The market is changing in other ways, too. Indie games are another reason why I think it’s as healthy as it ever was. While the reasons for the Indie market forming in the last decade are as varied as the stars, its existence seems to be, in some part, a response to the financial burden of game making. Smaller, less expensive titles are proving, one at a time, that a game can be just as engaging and enjoyable without all the expensive bells and whistles. The process of game making is becoming simplified and streamlined, with the formulas reduced to their base elements. While this might mean a reduction in the number of massive strategy games we see being produced, like Sins and Starcraft, I think it no way means that the RTS market is dying.”

-Blair Fraser, Director and Co-owner of Ironclad Games regarding the future of RTS games

Similar Products1.StarCraft - Sold 11 million copies worldwide. StarCraft (including Brood War

expansion) has a revenue of $437 Million and StarCraft II : Wings of Liberty has a revenue of $242.5 Million

2.Sins of a Solar Empire - Sold over 500,000 units, with 100,000 of those being download sales, on a development budget of less than $1,000,000. The game sold 200,000 copies in its first month of release alone.

3.Company of Heroes 2 - Sold 380,000 units in five days on Steam

Budget PlanPre-Alpha Alpha Alpha Beta Gold

Staff salariesper two months

November 2015and

December 2015

January 2015

and February

2016

March 2016 and

April 2016

May 2016and

June 2016

July 2016and

August 2016

September 2016and

October 2016

Totals191,180 72,250 72,250

72,25072,250 47,650

One Year Total Cost$527,830

Budget PlanSalary:

Producer - $72,000 a year

Lead Artist - $72,000 a year

Designer - $60,000 a year

Lead Programmer - $84,000 a year

Employee Benefits: $9,625 per month Total: $115,500 a year

Other Expenses:

Office Space: $14,650 a year

Furniture: $7000

4 Computers: $12,600

Software: $18,700

Game Engine: $6000

Expenses and IncomeExpenses - $527,830 a year

Income - sell 26,500 copies at $20 to break even

making a minimum of $700,000 (35,000 units) to make a profit

Payroll - Employee’s will get paid bi-weekly through direct deposit. Paper checks will be handed out for those Employees who opt out of direct deposit.

SustainabilitySkirmish mode

Expansions

Possible Sequel

Prototype

Questions or Comments?