Davy Modern Woman Series
-
Upload
maryrose-lyons -
Category
Social Media
-
view
203 -
download
1
description
Transcript of Davy Modern Woman Series
![Page 1: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/1.jpg)
Davy
Modern Woman
Series5 November 2014
![Page 2: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/2.jpg)
We don’t have a
choice as to whether
we DO social media;
the question is how
well we do it.
![Page 3: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/3.jpg)
• Brightspark
• Cyber-psychology
• Teens & Social Media
THREE THINGS
TO KNOW
ABOUT ME
![Page 4: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/4.jpg)
Social Media
AND YOU
![Page 5: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/5.jpg)
Include an attention grabbing keyword rich headline.
Clear, Smart Headshot.
LinkedIn 1Stick to your name in the same box.
2
3
![Page 6: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/6.jpg)
Personalise your URL by Edit Profile >> Edit Contact InfoUse keywords in your web and blog addresses
![Page 7: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/7.jpg)
In your summary, write in the first person! Fill it with your keywords. Include recent presentations.
And include your contact details so people outside your network can contact you.
![Page 8: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/8.jpg)
Display all your badges: skills, endorsements, recommendations.
Try and aim for 5-10 recommendations.
![Page 9: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/9.jpg)
The number 1 tip for LinkedIn is:Always Use Your Personal Email!
![Page 10: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/10.jpg)
It’s all about managing your timeline. If you don’t like what someone has written on your timeline, you can hide it.
If you want to manage what people can post about you, then switch ON approve all posts.
![Page 11: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/11.jpg)
![Page 12: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/12.jpg)
![Page 13: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/13.jpg)
Is This You?
![Page 14: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/14.jpg)
Lets you collect and organise thing you love and inspire you
70 million users | 80% women20% of social referrals to e-comm
“Google Of The Visual Web”
Content life span = 1 week(80 mins Facebook, 5-25 mins Twitter)
![Page 15: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/15.jpg)
Real World : Nailed It!
![Page 16: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/16.jpg)
Real World : Nailed It!
![Page 17: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/17.jpg)
Real World : Nailed It!
![Page 18: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/18.jpg)
![Page 19: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/19.jpg)
“Instant Web” (don’t let them change this!)
Tap into conversations taking place about daily thoughts & lives
Twitter has many uses: research, chat, fun (#vinb #lovehate)
Why I Love Twitter
![Page 20: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/20.jpg)
Social Media
FOR BUSINESS
![Page 21: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/21.jpg)
• Money = Promotions
• Status = Sharable Content
• Fun = Conversation
What Do People Want?
![Page 22: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/22.jpg)
• Money = Promotions
• Status = Sharable Content
• Fun = Conversation
What Do People Want?
“Digital Water Cooler”
![Page 23: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/23.jpg)
The Situation in Ireland
![Page 24: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/24.jpg)
Facebook Algorithm
Organic Reach: 6%
This means that
94% of what you
write is never seen
![Page 25: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/25.jpg)
Because 94% of what you write
on Facebook doesn’t get seen...
Facebook is now
an advertising platform.
A place to promote your business
using ad spend.
![Page 26: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/26.jpg)
![Page 27: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/27.jpg)
Social Media
& YOUR KIDS
![Page 28: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/28.jpg)
Where Your Kids Are
Instagram Snapchat WhatsApp Tumblr Minecraft
![Page 29: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/29.jpg)
Kids Aren’t So Different Today
Instagram Snapchat WhatsApp Tumblr Minecraft
![Page 30: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/30.jpg)
THEN (1980’s)
Socialise
![Page 31: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/31.jpg)
THEN (1980’s)
Gaming
![Page 32: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/32.jpg)
THEN (1980’s)
Music
![Page 33: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/33.jpg)
THEN (1980’s)
Photos/Videos
![Page 34: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/34.jpg)
2 Big New Scary Things
• Bullying
• Porn
![Page 35: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/35.jpg)
TO CONCLUDE
![Page 36: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/36.jpg)
Social Media Reveals Your Personality
• As a family, develop a technology etiquette
• As a business, you must have a social media
strategy and a social media policy
• As a human, get on board. It’s not too late!
![Page 37: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/37.jpg)
![Page 38: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/38.jpg)
Find Me
brightspark-consulting.com | @maryrose |
ie.linkedin.com/in/maryroselyons |
slideshare.net/maryroselyons
![Page 39: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/39.jpg)
Brightspark B2C Client Example
Since 2014 we introduced a completely new Facebook strategy for Maxol, introduced Twitter and Pinterest to their social strategy and achieved spectacular results!
• Reach is up 98%• Engagement is up 858%
![Page 40: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/40.jpg)
Brightspark B2B Client Example
Since its inception in 2012, our role is to digitise the data produced by Publicpolicy.ie We produce infographics, apps and microsites to convey the results of the data to a specific niche audience.
• Localauthorityfinances.com – winner of the Best New Web App at the Irish Web Awards 2014
• Where Does Your Tax Go? – winner of the Most Responsive Website at the Irish Web Awards 2014
• Where Do You Fit In? – shows were your income lies in relation to others
![Page 41: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/41.jpg)
Brightspark Services
• Social Media StrategyWe embed the process with the client. “Outsourced Insource Model”.
• Content CreationWe prepare all of the content for your social media, run tests to see what kind of content appeals the most (what times of day, types of offers, etc), then write the processes so you can manage it yourself in-house.
• Content MarketingYou have the data and the stories. Our role is to convert them into sharable pieces of content for distribution across the social networks.
![Page 42: Davy Modern Woman Series](https://reader035.fdocuments.net/reader035/viewer/2022081401/559d2dc01a28abbf258b46a1/html5/thumbnails/42.jpg)
brightspark-consulting.com
@maryrose
ie.linkedin.com/in/maryroselyons
plus.google.com/MaryroseLyons
slideshare.net/maryroselyons
Find Me