PRESENTED BY:-SUBHASH SHARMA(CHAAP)SURANJANA PAUL(IRRITATING)LIPIKA BAL(BAAL)ADITYA TANDON(GOOLU)ARITRO MAZUMDAR(PAGLA)

A LEADER IN ITS MARKET

BUSINESS CYCLE:-

High level of output and trade.High level of effective demand.Inflation.A high level of MEC (Marginal efficiency of capital) and investment.

Prosperity Phase : Expansion or Boom or Upswing of economy.

Recession Phase : from prosperity to recession (upper turning point).•Demand starts falling•Decline in the output, income, employment, prices & profits•Businessmen lose confidence and become pessimistic

Depression Phase : Contraction or Downswing of economy.

•Fall in income and rise in unemployment.•Decline in consumption and demand.•Deflation.•Overall business pessimism.•Fall in MEC and investment.

Recovery Phase : from depression to prosperity (lower turning Point). •Expansions and rise in economic activities.•Demand starts rising, production increases•Businessmen gain confidence and become optimistic

RECESSION PERIOD ACTIVITES:-

Falling investment by companies in a recession has a limited impact on Davis Service Group’s sales

The purchase of linens were completed before peak summer season.It continually re-allocates productionbetween its plants to make best use of resourcesIt also puts aside or ’moth-balls when demand is lessEmpowers managers in local operationsFinancial experts at the company dealwith changes in interest rates and exchange ratesMaintained good relations with its bankersKeep its shareholders happy by paying out dividends.

PROBABLE APPROACH BY COMPANIES:-

Creating confidence in business to encourage recovery.Making people believe that things are getting better.Takeover other business or competitors to enhance product portfolio.Investing in equipment, implementing moreefficient processes and reducing costs.Take on new staff

DEBT RECOVERY :-

A business needs to get rid of it’s debts at the time of recession . and ,this is possible by selling off it’s “DEAD ASSETS “ . example , OLD BUILDING .

KEEP ACCOUNT RECEIVABLE TO IT’S LOWEST LEVEL :-Fetch money from the customers who owe money to the business , asat the time of recession , liquidity saturation is more .

WAYS TO REDUCE IMPACT

REDUCE DIRECT EXPENSES :-Minimise indirect expenses of the business to it’s lowest levelpossible , in order to ooze the business situation at the time of recession to a greater extent .

DO NOT EXPAND UR BUSINESS :-Recession is not the period for business expansion , infactorganisation must change their goal to being more customer friendly . If the existing customers are lost , it’s difficult to retain them back , and thereby , leading the organisation to a greater downfall .

E-COMMERCE FACILITY

Facilitaing customers with E-COMMERCE .Features of E . commerceAdvertising .