David Zerman_Fundraising success isn't accidental - it's about storytelling handout
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Transcript of David Zerman_Fundraising success isn't accidental - it's about storytelling handout
Fundraising Success Is Not Accidental –
It’s About Storytelling
David Zerman
The 8th International Workshop on Resource Mobilization
22nd- 25th May 2006 Kuala Lumpar Malaysia
1. So – who do you support and why? What are your 3 favourite NPOs and why do you donate to, or volunteer for them?
2. Organizational insight M
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__________________________________________________________________ David Zerman is the Executive Director of the Royal Melbourne Hospital Foundation in
Victoria, Australia. His contact details are as follows: Email: [email protected]
Phone: Intn+ 61 418 346 999 Postal Address: PO Box 678, Elsternwick, Victoria, 3185 Australia
3. Telling Stories
What do NPOs tell in their stories?
1. 2. 3.
4. 5.
What do donors really want to hear?
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2. 3. 4. 5.
5. Tell us a story
From the community in which you live or work, or the world community, who do you think is a good story teller and why?
6. Some personal stories
• Royal Melbourne Hospital 160thAnniversary Appeal • Royal Flying Doctor Service of Australia $17Million Capital Appeal • Dorothy Impey Home new 90 bed aged care facility – A Tapestry of Caring
7. 8 steps to successful storytelling
• True • People • Events
• Relevant • Understandable language • Meaningful • Relationship with reader • Ask for support based on all of the above