© 2014

© 2014

Today’s talk

• A little about us

• A little about ThoughtWorks

• A look at how we do experience design

• Lessons learned

• Questions

© 2014

Today’s talk

• A little about us

• A little about ThoughtWorks

• A look at how we do experience design

• Lessons learned

• Questions

© 2014

© 2014

David Peter Simon

© 2014

Lucy Power

© 2014

© 2014

© 2014

Today’s talk

• A little about me

• A little about ThoughtWorks

• A look at how we do experience design

• Lessons learned

• Questions

GLOBAL BUSINESS: GLOBAL COMMUNITY

© 2014

© 2014

THOUGHTWORKS APPROACH

Continuous Design Continuous Delivery

DISCOVER

BUSINESS, TECHNOLOGY AND PRODUCT

LEADERS

DELIVEREXPERIMENT

MVP

MVP

MVP

Ideas

Customer feedback

CUSTOMERS

© 2014

Today’s talk

• A little about me

• A little about ThoughtWorks

• A look at how we do experience design

• Lessons learned

• Questions

© 2014

© 2014

© 2014

© 2014

© 2014

© 2014

© 2014

© 2014

A sample gig from 30,000 feet

© 2014

© 2014

© 2014

© 2014

"I have a need" When do I need it

Now

Later

How far is store?

Do they stock it?

Is the store open

Go to co-op Locate the product Purchaseproduct

Start a shopping list

Add to shopping list

Are there any ideas?

Go Shopping or collect later?

Go to co-op Do My Shopping Purchase & use deals

Need to do top up shop

Go to co-op

Browse productsSee deals and

select productsPurchase

Spot a good deal at the co-op

The Mission

The Plan

The Top Up Shop

The Deal

Go Home

Next…… The Plan

The Mission

Yes

No

Submit shopping listSelect collection

time/storePay

Go to the store Collect my goods

Opportunity

Pain Can't find the store

Closed

Check Stock

Store Locator

Search store and deals

Targeted deals for me

Collate on one list

MealPlanner

What do we need?

Check Stock

Remind me

MealPlanner

Search for deals

Adventure and increase variety

Online Check Stock

Personalised deals

Search deals

Multi-visit deals

Store "check in"

Closed No parking

Not on my route

Not ranged

Out of stock

Too expensive

Damaged

Big Queue

Forget to take/use a coupon

Expensive

"check in" deals

Scan it myself (faster shop)

Report stock gap / reward

eProfit share

eVocuher

use payout voucher

Faster shopping

Re-enforcepurchase

RewardBehaviour

Paymenteasy

NFCPayment

Other services

WastedJourney

Stock Gaps

100's of cooking books

Proximatey warning annoying

Don't let me forget

List is not with me

Can't add item

Can't park

No right collect time

Vouchers

No Show

Change mind

Store not on route

Goods not ready

Out of stock

No time saved

No cross/upsell

Mistake in order

Queues

No credit card

Or nominated location

Update the list

Can't park

No deals Closed Store not

on route

Duplicated purchases

ForgotItem

Forgotlist

Out of stock

NoDeals

Queues Expensive

Heavy

Targeted deals for me

Store deals

"check in" deals

Use online list

Stock gap feedback

eVoucher use payout vouchereProfit

share

Update online list

Use a deal

NFC payment

Digitally buy food stamps

Cross-sellopportunity

DeliveryDelivery next time

Delivery of forgotten item

Shopping report

Health report

Reduce post purchase remorse?

What have I got in?

Closed Can't park

Can't find anything

No deal stock left Queues

"check in" deals

MealPlanner

Convenient deals

eVoucher eProfit share

use payout voucher

No deal stock left

Can't use deal, too hard to carry

© 2014

© 2014

"I have a need" When do I need it

Now

Later

How far is store?

Do they stock it?

Is the store open

Go to co-op Locate the product Purchaseproduct

Start a shopping list

Add to shopping list

Are there any ideas?

Go Shopping or collect later?

Go to co-op Do My Shopping Purchase & use deals

Need to do top up shop

Go to co-op

Browse productsSee deals and

select productsPurchase

Spot a good deal at the co-op

The Mission

The Plan

The Top Up Shop

The Deal

Go Home

Next…… The Plan

The Mission

Yes

No

Submit shopping listSelect collection

time/storePay

Go to the store Collect my goods

Opportunity

Pain Can't find the store

Closed

Check Stock

Store Locator

Search store and deals

Targeted deals for me

Collate on one list

MealPlanner

What do we need?

Check Stock

Remind me

MealPlanner

Search for deals

Adventure and increase variety

Online Check Stock

Personalised deals

Search deals

Multi-visit deals

Store "check in"

Closed No parking

Not on my route

Not ranged

Out of stock

Too expensive

Damaged

Big Queue

Forget to take/use a coupon

Expensive

"check in" deals

Scan it myself (faster shop)

Report stock gap / reward

eProfit share

eVocuher

use payout voucher

Faster shopping

Re-enforcepurchase

RewardBehaviour

Paymenteasy

NFCPayment

Other services

WastedJourney

Stock Gaps

100's of cooking books

Proximatey warning annoying

Don't let me forget

List is not with me

Can't add item

Can't park

No right collect time

Vouchers

No Show

Change mind

Store not on route

Goods not ready

Out of stock

No time saved

No cross/upsell

Mistake in order

Queues

No credit card

Or nominated location

Update the list

Can't park

No deals Closed Store not

on route

Duplicated purchases

ForgotItem

Forgotlist

Out of stock

NoDeals

Queues Expensive

Heavy

Targeted deals for me

Store deals

"check in" deals

Use online list

Stock gap feedback

eVoucher use payout vouchereProfit

share

Update online list

Use a deal

NFC payment

Digitally buy food stamps

Cross-sellopportunity

DeliveryDelivery next time

Delivery of forgotten item

Shopping report

Health report

Reduce post purchase remorse?

What have I got in?

Closed Can't park

Can't find anything

No deal stock left Queues

"check in" deals

MealPlanner

Convenient deals

eVoucher eProfit share

use payout voucher

No deal stock left

Can't use deal, too hard to carry

"I have a need" When do I need it

Now

Later

How far is store?

Do they stock it?

Is the store open

Go to co-op Locate the product Purchaseproduct

Start a shopping list

Add to shopping list

Are there any ideas?

Go Shopping or collect later?

Go to co-op Do My Shopping Purchase & use deals

Need to do top up shop

Go to co-op

Browse productsSee deals and

select productsPurchase

Spot a good deal at the co-op

The Mission

The Plan

The Top Up Shop

The Deal

Go Home

Next…… The Plan

The Mission

Yes

No

Submit shopping listSelect collection

time/storePay

Go to the store Collect my goods

Opportunity

Pain Can't find the store

Closed

Check Stock

Store Locator

Search store and deals

Targeted deals for me

Collate on one list

MealPlanner

What do we need?

Check Stock

Remind me

MealPlanner

Search for deals

Adventure and increase variety

Online Check Stock

Personalised deals

Search deals

Multi-visit deals

Store "check in"

Closed No parking

Not on my route

Not ranged

Out of stock

Too expensive

Damaged

Big Queue

Forget to take/use a coupon

Expensive

"check in" deals

Scan it myself (faster shop)

Report stock gap / reward

eProfit share

eVocuher

use payout voucher

Faster shopping

Re-enforcepurchase

RewardBehaviour

Paymenteasy

NFCPayment

Other services

WastedJourney

Stock Gaps

100's of cooking books

Proximatey warning annoying

Don't let me forget

List is not with me

Can't add item

Can't park

No right collect time

Vouchers

No Show

Change mind

Store not on route

Goods not ready

Out of stock

No time saved

No cross/upsell

Mistake in order

Queues

No credit card

Or nominated location

Update the list

Can't park

No deals Closed Store not

on route

Duplicated purchases

ForgotItem

Forgotlist

Out of stock

NoDeals

Queues Expensive

Heavy

Targeted deals for me

Store deals

"check in" deals

Use online list

Stock gap feedback

eVoucher use payout vouchereProfit

share

Update online list

Use a deal

NFC payment

Digitally buy food stamps

Cross-sellopportunity

DeliveryDelivery next time

Delivery of forgotten item

Shopping report

Health report

Reduce post purchase remorse?

What have I got in?

Closed Can't park

Can't find anything

No deal stock left Queues

"check in" deals

MealPlanner

Convenient deals

eVoucher eProfit share

use payout voucher

No deal stock left

Can't use deal, too hard to carry

“MVP”

© 2014

© 2014

© 2014

© 2014

© 2014

OUR APPROACH

Continuous Design Continuous Delivery

DISCOVER

BUSINESS, TECHNOLOGY AND PRODUCT

LEADERS

DELIVEREXPERIMENT

MVP

MVP

MVP

Ideas

Customer feedback

CUSTOMERS

© 2014 !40

Highly collaborative

Do enough to learn Learn as you go

Multifunctional teams

Value = working softwareBe adaptable

Prescribed process

Further reading:

© 2014

Today’s talk

• A little about me

• A little about ThoughtWorks

• A look at how we do experience design

• Lessons learned

• Questions

© 2014Source: http://www.cooper.com/journal/2012/11/what-is-user-experience-design

© 2014

© 2014

Today’s talk

• A little about me

• A little about ThoughtWorks

• A look at how we do experience design

• Lessons learned

• Questions?