David Nour Strategy Visualization

Relationship Economics®The art & science of relationships

David Nour – CEOThe Nour Group Inc.

@davidnour #RelationshipEconomics


To help visionary clients achieve unprecedented growth through a unique return on their strategic relationships.

• Unprecedented Growth: Revenue, New Customers, Market Share

• Unique Return: Quantifiable Return on Customer Relationships

• Strategic Relationships: Customers, Partners, Employees

Our Mission


Strategic Relationships Create Powerful Business Advantages

Fuel Growth

Boost Success

Accelerate Results

However, among most individuals and organizations they’re an underdeveloped competency.


What’s your game plan?

Goal

?

How do you meet your goals?


Strategic Relationship Plan™

Who do you know?

Be strategic Nurture pivotal

relationships

Be selective To meet you goals

?

The key is becoming more intentional in the relationships you choose to invest in.


Why Business Relationships are Systemically Undervalued

Individuals Formal instruction or untrained? Business skill or “life skill”? Effort rewarded or devalued?

Organizations Metrics managed or unmonitored? Leading indicators or lagging indicators? Everyone’s responsibility or “someone else’s”

responsibility?

Teams Common language or variation? Planned process or ad hoc? Accountable or unaccountable?


When Strategic Relationships are Left to Chance, Key Metrics Suffer

• Growth: flat or slower than desired

• Sales: higher customer acquisition costs, lower account penetration and account retention

• Collaboration: teams trapped in silos

• Talent: harder to recruit, engage, and retain the best

• Innovation: seen as followers rather than innovators


The Relationship Economics® platform calls for intentional investmentsin carefully-chosen relationships which will produce a significant return on investment.

Grow

th O

ppor

tuni

ty

Thinking, Approach & Investments (Time, Human, Capital)

Do NothingReactive

Predictive

Intuitive

Visionary

“Transformational

Thinking”

(Strategic)“Transactional

Approach”

(Functional)

Proactive


Relationship Economics® Creates a Common Language

SITUATION INVESTMENT PORTFOLIO 2 AMs

OccasionalCollegial

RegularCo-Operative

FrequentCollaborative

ImmediateInter-Dependent

5 PM 7 PM 9 PM 2 AM

Depth & Relevancy


Relationship Economics® Establishes a Process

Identifying

Relating

Nurturing

Sustaining

Capitalizing

• Quantifiable: aligns behaviors with Relationship-Centric goals

• Teachable: presents relationships as a skill that can be learned

• Scalable: applies to both individuals and teams that manage relationships

• Sustainable: reveals progress through organizational diagnostics and individual developmental assessments

The Five Phases of Strategic Relationships Benefits of the Process


Relationship Economics® Aligns Actions with Goals

RELATIONSHIPCURRENCY®

DEPOSITS

CURRENTRELATIONSHIP

BANK ™

PIVOTAL CONTACTS™

RELATIONSHIPCENTRICGOALS


Relationship Economics® Produces Impact

Reduce Transaction Costs

Accelerate the flow of information and resources to

achieve goals

DeepenLoyalty

Create strong preferential advantage among employees,

partners and clients/customers

Institutionalize Relationships

Reduce the risk of single points of contact who can walk out the

door any time

Access New Opportunities

Identify new sources of growth through top talent and

customers

Relationship Economics® Offerings


Relationship Economics® Products and Service Offerings

Diagnostics and Consulting• Relationship Economics® Org. Diagnostic• Strategic Relationship Planning• Relationship Onboarding Process Development• Relationship Integration Process

Digitally-Powered Solutions• Relationship Investor Digital Platform• Relationship Investor Developmental Assessment• Coaching Relationship Investors (for Managers)

Relationship-Focused Events• Executive Coaching• Relationship Economics® Retreat• Relationship Capital Retreat• Professional Net Worth Retreat

Workshops and Keynotes• Relationship Economics® Overview Workshop• Relationship Economics® Keynote• Return on Impact Keynote• Enterprise Evangelism Keynote

• They will understand: and buy. Confused customers don’t buy

• They will be on the same page: if they share a consistent, memorable story or metaphor-based visual

• They can focus on one message: instead of dozens created by silos of dysfunction

• They are more likely to act: if they know how and why they should do something


Visualization Services

• They don’t read: we retain a majority of ideas through visuals

• They are busy: they are snacking on information, in a hurry

• Their attention is divided: iPads, smartphones, social media, text messages, whitepapers, PowerPoints

• They don’t care: a lack of emotional connection prevents empathy

Problem: Confusion, delay, inaction Solution: “Visualization”


We’re a visual society. We share our work, lives, ambitions, strategies, vision and success in narratives. Yet most of what we use to articulate those ideas are often in “death by PowerPoint,” boring memos, or spreadsheets from hell.

Learn more at:NourGroup.com/Visual

Nour Group takes a different approach to explore, clarify, and help its clients visualize their direction and ultimate destinations.


About The Founder David Nour, CEO – The Nour Group, Inc. Enterprise Growth Strategist Business Relationship Expert International Speaker Best-Selling Author

Relationship Economics (Wiley, 2008; Updated 2011) ConnectAbility (McGraw-Hill, 2010) The Entrepreneur's Guide to Raising Capital (Praeger, 2009) Return on Impact (ASAE, 2012)


Notable OutcomesClient Type ImpactGlobal Consultancy: 2X Revenues of New Practice in 18 Months

Global Manufacturer: 14 percent YOY Revenue Growth

Global Tech Co.: 22 percent Revenue Growth in Target 20 Accts

National Insurance Provider:

Most Successful New Product Launch

Global Media Co.: 8 percent Revenue Growth in Top 10 Accts

Global Hospitality Firm: No Voluntary Attrition in 24 Months

Industry Association: 20 percent Membership Growth in CY

National Manufacturer: Acquired at Premium Multiple of EBITDA

Academic Exec. Edu: Highest Rating of Advanced Leadership Program

Non-Profit Board: Most Profitable Capital Campaign in 40 Years

For more information contact David Nour at [email protected]

David Nour Strategy Visualization

Leadership & Management

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