David Intersimone “David I”

Vice President of Developer Relations

and Chief Evangelist

Email: davidi@embarcadero.com

Twitter: davidi99

Blog: blogs.embarcadero.com/davidi/

Agenda

Multi-Device App Development

C++Builder XE3 Overview

C++Builder in the Multi-Device Enterprise

Summary

Q&A

- 52 Billion lines of code per year

- $28 USD avg per line of GA code

- $1.5 Trillion WW per year spent

developing source code

*Evans Data4

16 Million Developers World Wide*

Embarcadero Developer Value

- 3m Developer Community

- 9.7 Billion LOC per year

- Saving 48 billion LOC/yr

- effective $5.60 per line of code(vs industry std $28/LOC)

- $220 Billion in annual

developer savings

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Up to 80% less code per project

6

Embarcadero’s Method to Success on Windows:

C++ & Delphi

VCL

- Component Base Frameworks

- Visual Development

- Simplified abstraction of WinAPIsEg. collapse 100 lines of common Win API / MFC functionality into a single method or property

- RAD infused standard languages

- Make hard things easy

80% code savings via

2013: The Client Revolution

Windows WebMobileMac

Today’s Unprecedented Multi-Device Landscape

1 Billion 65 Million 1 Billion 2 Billion

The Client Revolution

An Unprecedented Multi-Device Landscape

2013+

Client Device Diversity Will Continue to Expand

Vendor Tool Approach for Targeting Multiple Devices

$ $ $ $

C# or C++

.NET or MFC

C++ or Obj-C

OSX SDK

C++ or Obj-C

iOS SDK

Java

Android SDK

?

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Traditional “Like to Like” Cross-platform

QT, WXWidgets

$ $

C++

Desktop

Framework

C++

Mobile

Framework

Future

?

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HTML5 Cross-platform

$

Adobe, Sencha, Kendo, HTML5Builder

HTML5/JavaScri

pt

PhoneGAP

SDK

Future

?

so-called “Platform Native” virtual code

$ $ $

Common Programming Language

Platform

SDK

Platform

SDK

Platform

SDK

Appcellerator, Xamarin Mono

Future

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Embarcadero: Multi-Device App Development

$

Future

C++ or Delphi

FM2 Framework

PC – Phone – Tablet - More

Platforms: Windows, Mac, iOS, Android

Form factors: PC, Phone, Tablet, Mini-Tablet, iPod, Phablet

Audience: ISV to Enterprise – targeting multiple devices

Connectivity: Enterprise Database Connectivity & Flexible

Middleware

2013+

SmartTVs, Car Infotainment, Home Automation, Smart

Watches, and more

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Multi-Device

Real Code vs Virtual Code

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Real

Code

ARM CPU ARM CPU

Software Virtual CPU aka

Virtual Machine (VM)

Virtual

Code

“Anyone remember VB?”

Tunability: App

is limited by the preset capabilities of

the VM. Performance:

App runs within a software machine process

running on the device.

Predictability:

Memory is automatically garbage

collected -when full and

when the VM decides it’s time. Not the

dev.

User Experience: Virtual Apps are

oblivious to device specs. Device vendors (Apple, Samsung, etc) spend countless engineering &

dollars tuning & squeezing great UX into a device based on limited

CPU, battery, and memory.

vs

C, C++, Obj-C, Delphi

HTML5/JavaScript,

Java, .NET, Mono

Real CodeNative Device Applications

Intel/ARM Machine CodeMaximum Performance

Highly tunable

Smallest Possible Footprint

Low Latency

Developer sched mem mgmt

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Virtual CodeVirtual Device Application

Virtual Machine CodeMedium to Slow Performance

Limited tunability

Large Runtime Footprint

Med to High Latency

Runtime scheduled mem mgmt

Languages:C++, Obj-C, C, Delphi

Languages:HTML5/JavaScript, C#, Java,

Mono C#

Best Suited for:User/Client Apps

Embedded Applications

Real-time Applications

Best Suited for:Web Server Applications

Browser based Applications

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Embarcadero: Multi-Device App Development

HTML5 Cross

Platform

“Platform

Native”

Platform Vendor

ToolsRapid Multi-Device

Examples

Adobe, Sencha,

Kendo, HTML5Builder

Appcellerator,

Xamarin Mono

XCode, Visual

Studio, Eclipse

Embarcadero

RADStudio

Platforms iOS/Android iOS/Android

Win or Mac/iOS

or Android(Sep IDE, lang, & SDK

for ea platform)

Mac/Win/iOS &

Android* (2013)

Native “Real Code” No No Yes Yes

Native Platform API Access No (PhoneGap) Yes Yes Yes

Single Source Multi-Vendor

TargetingYes No No Yes

Single IDE Yes/Plugin Yes/Plugin No Yes

Single Project Multiple Multiple Multiple Yes

App Performance Low Low High High

App Number Crunching

PowerLow Low High High

App Capacity (mem/data) Low Low/Med High High

App UX (User Experience) Low/Med Med High High

Enterprise Connectivity Low Low High High

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C++ is The Choice for Clients Devices

#2 and #4 languages for SourceForge

open source projects

Top commercial software is written in C++

- Microsoft Word, Adobe Photoshop,

Google Chrome, Firefox, Mac OS X, iOS,

Oracle database, Microsoft SQL Server,

MySQL, Games

Top web companies use C++ – Google,

Facebook, PayPal, Amazon

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C++Builder XE3

New Native Multi-Device Targeting Architecture

Windows & Mac 2012

iOS & Android in development - RAD Studio Mobile Roadmap - http://edn.embarcadero.com/article/42544

Highest standards compliance

C++98, C++TR1, and C++11 language standards

ANSI C, ISO C, C99, and C11 language standards

Dinkumware STL and Boost 1.5

CLANG compatible, LLVM compiler infrastructure

Agile C++ language extensions

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Native Multi-device Development Solution

Windows 8 Metropolis UIs with Touch

Mac OS X Lion, Mountain Lion & Retina

Mobile “Ready”

Pixel Perfect OS Native Control Styling

Non-Client Area Styling

Anchors and Layout Managers

Actions and ActionLists

Audio/Video

High Performance and Quality

3rd party styles support

Delphi and C++Builder

FM2 – Multi-Device

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Why C++Builder?

Native Multi-device Targeting for development

time/cost of Single platform

Standards based C/C++ language – C++11

Agile, visual development

Windows and Mac Targeting 2012

iOS and Android Announced for 2013

High Performance Seamless DB and

Web/Cloud Services Connectivity

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clang

http://clang.llvm.org/○ Modular library based architecture

○ A real-world, production quality compiler

○ Conformance with C/C++/ObjC and their variants○ http://channel9.msdn.com/Events/GoingNative/GoingNative-

2012/Clang-Defending-C-from-Murphy-s-Million-Monkeys

○ http://devimages.apple.com/llvm/videos/ExtendingClang.m4v

○ http://llvm.org/devmtg/2011-11/Gregor_ExtendingClang.pdf

LLVM○ Great optimizations (http://llvm.org/docs/Passes.html)

○ Online Demo ( http://llvm.org/demo/ )

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C++Builder is Enterprise Ready

Windows 32/64 and Mac (iOS & Android in 2013)

FireDAC, dbExpress, ADO and SQL databases

Devices, Sensors and Platform Services

Web Services: SOAP and REST

RAD Cloud Services

Multi-Tier - DataSnap

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What is FireDAC?

• A set of Universal Data Access Components• High-performance, easy-to-use• Enterprise connectivity• Universal Data Access

• Also with many database specific features

FireDAC Overview

Native FireDAC Drivers

• MySQL• Microsoft SQL

Server• Oracle Database• InterBase• PostgreSQL• DataSnap• SQLite

• Sybase SQL Anywhere

• Microsoft Access• IBM DB2 Server• Firebird• Advantage Database• ODBC gateway • dbExpress gateway

FireDAC Core Components

• TADConnection: connection to a database• TADTransaction: transaction in a connection• TADMemTable: in-memory dataset• TADQuery: executes a SQL commands and

returns result sets• TADStoredProc: executes a stored procedure• TADTable: open table data for navigation• TADScript: executing SQL scripts

Additional Data Access Components

• dbExpress• InterBase Express• ADO• 3rd party components are also available

Devices, Sensors and Platform Services

Device support – framework agnostic TCaptureDeviceManager

MediaType = video, audio

Sensor support – framework agnostic TSensorManager

TSensorCategory

Platform Services TPlatformServices

SupportsPlatformService method

Platform service interfaces

TOSVersion○ OS info – version, build #, update #, service pack #

○ Processor architecture

33

Web Services: SOAP and REST

SOAP servers and clients

WSDL import wizard

HTTPRIO component

REST servers and clients

Project Indy TidHTTP component

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RAD Cloud Services

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Multi-Tier - DataSnap

DataSnap servers - Windows DataSnap Server application – VCL, FMX, Console, Service

DataSnap WebBroker application

DataSnap REST application

DataSnap Clients – Windows and Mac C++/Delphi clients

HTML/JavaScript clients

Mobile clients via DataSnap connectors○ iOS

○ Windows Phone

○ Android

○ Blackberry

JSON (JavaScript Object Notation)

Protocols – TCP/IP, HTTP, HTTPS

Authentication and Authorization

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InterBase XE3

Highly scalable, powerful, embeddable database

Zero administration. Tiny footprint. Encryption for

database, table, column

Editions Server, Desktop, ToGo – DLL/Dylib

Developer – included with the IDE

ToGo test deployment licenses in RAD Studio Directly deploy apps and databases from the RAD

IDE for Server and ToGo Edition to Windows & Mac VAR and OEM pricing available from sales

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C++ in the Multi-Device Enterprise

Supporting the technologies and architectures

enterprises need

Industry standard C++ language

Support for a wide range of SQL databases

FireMonkey 2

Web Services

Cloud Computing

Multi-Platform

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Q1 RAD Tools : Promotions

Offer:

Buy C++Builder XE3 Professional

Get HTML5 Builder FREE!

Offer:

Upgrading to Enterprise Edition

Get ER/Studio data modeling FREE!

Architect edition at Enterprise edition price!

Ends March 31sthttp://www.embarcadero.com/products/cbuilder/offer

Introductory special offer on

FireDAC data access components!

Get FireDAC FREE when you buy

Enterprise edition or higher

Professional edition users save $100 on

the FireDAC C/S Add-On Pack for XE3

Professional (limited time introductory)

XE3 Enterprise edition or higher customers

can download FireDAC now.

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http://www.embarcadero.com/radoffer

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Additional Information

C++Builder XE3 product page -http://www.embarcadero.com/products/cbuilder

A Conversation with Bjarne Stroustrup -http://forms.embarcadero.com/forms/AMUSCA1212CodeRage7BjarneStroustrupReplay

RAD Studio Mobile Roadmap -http://edn.embarcadero.com/article/42544

C++Builder 31 videos – creating software applications (January 2013) -http://www.embarcadero.com/products/cbuilder/how-to-create-software-applications

64-bit Windows development with C++Builder XE3 -http://www.embarcadero.com/products/cbuilder/64-bit

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David Intersimone “David I”

Vice President of Developer Relations

and Chief Evangelist

Email: davidi@embarcadero.com

Twitter: davidi99

Blog: blogs.embarcadero.com/davidi/