David & Goliath: Activating the NFL A Long Days Journey into Native
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▪ @SMSsummit ▪ Boston ▪ October 29-30, 2014 www.socialmediastrategiessummit.com
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DigitasLBi will talk mid-campaign about two season long NFL executions rooted in social content partnerships. See how we develop, execute and optimize campaigns while working within the strict brand guidelines of the NFL. Attendees will leave with actionable takeaways that can be implemented with any type of content partnership.
Transcript of David & Goliath: Activating the NFL A Long Days Journey into Native
▪
@SMSsummit ▪ Boston ▪ October 29-30, 2014
www.socialmediastrategiessummit.com
David & Goliath: Activating the NFL
A Long Day’s Journey into Native
10.30.14
What is native advertising?
It’s not new
But it is changing
And it’s staying for the foreseeable future
Clutter
Economics
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
67 GMC Playbook Videos 514 NFL Articles 80K Social Engagements* Facebook Shares, Twitter Replies, SBN Comments
110K YouTube views 4 Minutes per article
*Estimated based on first 5 weeks
Activating the NFL
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User Comments Social Shares
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Average Social Engagement on SBN Team-Site Articles: GMC v. other branded content
series
Branded Content GMC Content
172% 190%
Activating the NFL
Activating the NFL
Activating the NFL
Fantasy Football
Sports
YouTube
Social
Display
Other
Tumblr
NFL Players & Teams
Vello
S&D
Activating the NFL
Activating the NFL
Activating the NFL
Activating the NFL
Thank You.
