Starting up @ MX

David Geisen Founder & CEO clickOnero.com.mx

@clickOneroDF

[Alemán: ¡Salud! ]

Medium/Small Sized Companies Presence

GDP per Capita (USD$ at current prices)

Source: IMF World Stats Book Source: Secretaria de Economia (2009)

47.1 %

26.0 %

18.0 %

8.9 %

Services CommerceManufacture Others

99.8 %

0.2 %

$ 9,077 $ 9,786 $ 10,270

$ 8,203 $ 9,566

$ 10,638 $ 11,115

2006A 2007A 2008A 2009A 2010A 2011E 2012E

12

MSME Large Companies

Mexico: Stable and Fast Growing Macroeconomic Environment

Strong GDP growth will make Mexico surpass main developed nations in the coming years. Large number of Medium/Small Sized Companies very favorable for envisaged business concept.

-10,000,000 0 10,000,000

0-4

10-14

20-24

30-34

40-44

50-54

60-64

70-74

80-84

90-94

100 or more

25.128.1

31.134.1

36.839.2

2005A 2010A 2015E 2020E 2025E 2030E

Mexican Demographic Transition

Number of Households in Mexico (in mm)

-10,000,000 0 10,000,000 -10,000,000-5,000,000 0 5,000,000 10,000,000

Source: CONAPO

Source: CONAPO Source: AMAI

2005 2015 2030

104.0 mm 112.3 mm 120.9 mm

45.8 mm 51.3 mm 51.6 mm

Men Women

13

33.0%

30.2%

17.8%

19.0%

2000 2008

D/E D+ C A/B/C+

7.9 pct Point Increase

25.1%

35.8%

17.9%

21.2%

Growing Middle Class (%)

Mexico: Compelling Demographic Dynamics Young population with a fast growing middle-class will increase substantially

the potential number of clients and e-commerce users with buying power

Internet Penetration Computer & Internet Users Evolution

Mexican Internet User Profile (2010)

Households by type of Internet Connection

According to OECD, Between 2007 and 2010, the most rapid growth for Internet access was in Turkey, Mexico, Greece and the Czech Republic

4.1 %

18.3 %

67.9 %

8.4 %1.3 %

Phone line TV cable Dedicated phone line Wireless Others

By Gender By Age

49.0 %51.0 %WomenMen

10.0 %

27.0 %

23.0 %

17.0 %

12.0 %

7.0 %4.0 %

6-1112-1718-2425-3435-4445-54+55

22.726.4 28.3

30.6 32.034.7

38.9

12.816.4 18.5

20.8 22.327.2

32.8

2004A 2005A 2006A 2007A 2008A 2009A 2010A

Computer Users (In mm) Internet Users (In mm)

Source: INEGI Source: INEGI. Censo de Población y Vivienda 2010

Source: OECD

95.9

%

89.7

%

89.6

%

87.2

%

86.0

%

85.6

%

82.5

%

79.1

%

77.8

%

76.7

%

69.8

%

68.7

%

67.4

%

67.1

%

66.7

%

63.9

%

63.0

%

63.0

%

62.2

%

58.6

%

55.1

%

54.2

%

54.0

%

53.5

%

47.9

%

38.1

% 18.4

%

0.9

%

4.0

%3.

5 %

8.2

%

4.6

%

5.0

%

2.8

%5.

8 %

6.3

%7.

2 %

8.2

%

5.5

%5.

9 %

3.9

%7.

9 %

5.3

%

9.2

%

13.2

%

16.2

%

19.6

%

19.8

%24

.2 %

10.0

%

11.0

%

10.0

%

22.4

%23

.7 %

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% of Households with access to Internet 07-09 CAGR

14

Internet in Mexico

One of the fastest growing economies in terms of internet users on a global level

Source: Euromonitor International

AnnualE-commerceSpending,In billions (2009)

$102.40$90.50$54.50$9.50$8.90$2.40$1.60

Forecasted growth:98%

Forecasted growth:84%

Forecasted growth:204%

Forecasted growth:88%

Forecasted growth:104%

Forecasted growth:71%

Forecasted growth:184%

By 2014, global e-Commerce spending is projected to increase more than 90 percent. In Latin America, the amount spent online is projected to more than triple

15

Global e-Commerce growth: LatAm +204%

Internet retailing spending on LatAm expected to triple in the next 5 years

Top 10 Países de

Fuente: http://www.socialbakers.com/facebook-statistics/?interval=last-6-months#chart-intervals

82% FB

32% FB

52% FB

Lo más importante en cada startup: el equipo