David Dale Portfolio spreads

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contactdavid dale 503.504.2995

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content brochure logos business infographic photo design web page magazine prezi montage labels annual reports posters trade show

brochure › discription

Create a new company logo and abrochure to promote the company

› date 11 . 29. 2016

› course comm 130

› instructor Tranberg

PhotoShop / Illustrator / In Design

› programs used

› objective Create a full bleed brochure with text wrap and high quality images

› process I developed an idea for a company then created the logo in Illustrator. I then took the logo into InDesign and began to work through the challenges of creating a sail shaped brochure. The solution I came up with was sail shaped flaps folding into a hex-ogonal center panel.

outh

ails

Our cambered sails have 1-5 camber inducers to help to hold a rigid

airfoil, for better speed and stability. These light and easy to

use sails feels great as you track the biggest

waves and fly with the wind.

Stronger than the wind

South

Sail

s are

mad

e of

clear

polye

ster M

ono-f

ilm, D

acro

n,

and M

ylar, w

ith K

evlar

mes

h nea

r

the cl

ew an

d ou

thaul

where

the

greate

st forc

es ap

ply.

Our sa

ils ar

e mad

e by

real sa

ilors

and t

ested

unde

r the m

ost

extre

me

co

nditio

ns.

Des

ign

ed t

o f

ly

As passionate as you

Light as th

e sky

Han

dmad

e to

las

t

sou

th is th

e way to

Go

We h

ave a

varie

ty of

sail d

esign

s to

help

you f

ly. N

o matt

er w

hat t

he

cond

itions

, from

the B

awley

Point

, to C

loud B

reak

, to

winte

r wav

es at

Waim

ea

Bay;

South

Sails

can

set y

ou ap

art f

rom

the m

asse

s.

Because we live the sailor’s life we not only understand you, we understand your passion.

Barreling down a wave that dwarfs your board

and sail? Can you even describe it

if you haven’t been there?

Our lightweight con-

struction makes it easy to get

out into the spots you want

go and delivers you back

with power and grace.

Uncompromising

choices make all our sails light and strong.

Before windsurfing hit the Olympics,

South Sails had been on the

leading edge.

Out of a love for

adventure, and the

Maori spirit, we

share our tribal

secrets with

those who

seek theway.

front closed back closed front open back open

logos › discription

Create a variety of logos for real and imaginary clients

› date 2012 -2016

› course comm 130


PhotoShop / Illustrator / InDesign

› programs used

› objective Create logos as vector graphics

› process These are a few logo ideas that I worked on during the class and a couple I did for clients in the past. I did three logos for the class using exclusively Illustrator, while the other two were a combination of Illustrator and PhotoShop.

business › discription

Create business suite for animaginary client

› date 10 . 17. 2016

› course comm 130



› programs used

› objective Make a powerful and stylishbusiness set with the chosen logo

› process Out of the logos that I did for this project, I chose the ViVid logo and created a stationary set usingInDesign for the layout. I was interested in the repetition of components of the logo andused different pieces to create a water mark and background items

› discriptionCreate an infographic that uses hierarchy and good design

› date 11 . 04. 2016

› course comm 130


Illustrator

› programs used

› objective Make an effective infographic in-cluding at least one chart or graph

› process This was the first full project I had done solely using Illustrator so I really felt the challenge. I started with sketches of thegeneral idea, then convertedeverything into vector graphics. The flow of the piece was a chal-lege, but I think I was able to create a visual flow that delivered the message in a fun and intersting way

infographic

photodesign

› discriptionCreate business suite for animaginary client

› date 10 . 17. 2016

› course comm 130



› programs used

› objective Create a photo to capture a feel and to use it in a graphic layout

› process For the photo design assignment, I shot a photo that was intended to capture the feeling of nostagia. The page idea was for an imaginary magazine that would be targeted toward seniors and wouldaccompany an article aboutreminicing

web page › discription

Create a web site mock up for a prospective client

› date 10 . 17. 2016

› course comm 130



› programs used

› objective Create a web page mock up to show a perspective client

› process Since I have recently been hire by the company I chose to do the mock up for, I was motivated to make it look better than what they currently have. Using graphics that I lifted from their current site, I re-imagined the look and feel with more ellegant colors and simpler navigation

magazine › discription


› date 09 . 12 2016

› course comm 130


PhotoShop / InDesign

› programs used

› objective Create a magazine cover using my own face as the main subject

› process Working with a friend who is aprofessional photographer I got the the extreme contrast for thephoto of my face. I was atracted to the idea of two faces and made up an article tile that would work with the extreme split. The red logo and header areintended to make the cover pop and grab the readers attention.

prezi › discription

Create a prezi presentation with movement for a fictional client

› date 10 . 17. 2016

› course comm 130


PhotoShop / Prezi / InDesign

› programs used

› objective Make a presentation about aspecific diet

› process This was the first time I had used Prezi, so I had to get used to how it worked and what, I at first, saw as limitations. I created an infographic based on a diet that I was trying, and worked it into a Prezi presentation that stepped through the specialfeatures of the diet.

montage › discription


› date 10 . 17. 2016

› course comm 130



› programs used

› objective Make a montage that represents an inspirational idea

› process In this exercise I started with a quote that I liked and modified it slightly to work for my graphic. I then started to sketch and was struck by the M.C Escher illustra-tion of the artist looking at his own reflection. I found a couple of images that would capture that idea and I mixed them into my montage.

labels › discription

Product labels for Slick's Big Time BBQ Sause

› date 06 . 20 2012

› course none

› instructor none


› programs used

› objective Make atractive lables for a new product that would stand out on the shelf

› process I was called by Slick's to help create a label for their product that was going on the market for the first time. They had no logo and no previous look so the field was wide open. Because it was a BBQ sauce it seemed right to do something with flames and colors that reflected the nature of the product.

annualreports

› discriptionAnnual Reports for a national crisis center hotline

› date 2009 -2015

› course none

› instructor none


› programs used

› objective Create Annual Reports that were informative and attractive

› process I started with Protocall doing video work and was asked if I could help with some marketing materials. Over the next six years, I created marketing materials, including print and online material for this client.

PROTOCALL

2012ANNUAL REPORT

2013 Annual Report

posters › discription

Creat lobby posters for Oregon, Michigan, and New Mexico

› date 2009 -2015

› course none

› instructor none


› programs used

› objective Show the faces of employees that love their work

› process Part of the marketing that I did for ProtoCall was internal. These posters were intended tobe a greeting for employees as well as visitors to their offices.

trade show

› discriptionCreate 8'x3' trade show panels to stand alone or work as a set

› date 2015

› course none

› instructor none


› programs used

› objective Capture the attention of trade show attendees

› process This client was a regular trade show participant, so we madebanners that could be set uptogether or seperately depending on the size of the show. Each panel has a stand alonemessage but can coordinate with any other panel.

david dale 503.504.2995

[email protected]

David Dale Portfolio spreads

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