David Cohn Revenue Generation Presentation

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Hello Media Consortium! Innovate or die (A little harsh) Trying new stuff us fun!!!

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Transcript of David Cohn Revenue Generation Presentation

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Hello Media Consortium!

Innovate or die

(A little harsh)

Trying new stuff us fun!!!

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Why Experiment?

Rule of the Internet: It is cheaper and easier to try something than to debate.

Stems from “Agile and Iterative” development. Fail early and fail often.

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What Does it Look Like?

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The Theory of Donating

People donate to NPR or some Media Consortium

Organizations all the time. What’s the big idea?

Throwing money over a wall

vs......

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Transparency and Control

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Not that hard to Picture.Imagine this page filled with pitches from

Media Consortium members from around the country.

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Example

New

American

Media